Adding Free Trial Greatly Incresed My Signups

by mikeb209

Posted: 16 years ago 14 replies

INTERNET MARKETING

When I launched my membership site about 10 days I was having some difficulty acquiring new members. I said you know what, let me offer a free trial and see what happens.

So last night I setup my affiliate account to offer a 3 day free trial and to my surprise I already got 6 signups! 3 from my article on Ezinearticles and 3 from the warriorforum, awesome!

#adding #free #greatly #incresed #signups #trial

hugofortin 16 years ago

Hi,

Good for you! This is something important to know that free trial is working great!

Hugo
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TheKeys 16 years ago

I used to love having free trials via Paypal but the problem was that users canceled the subscription before payment and thus resulting in a lot of invalid payments.. but you are correct.. more people will want to try it!
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- mikeb209 16 years ago
  
  Yeah if all six of those guys canceled I'm going to be upset because this has given me a new spark of ambition. Hopefully they're not just freebie seekers but we'll see in a couple days.
  
  Thanks
  
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Gary King 16 years ago

Good news Mikeb209...

That's the hook - show them the value for free, and they'll be much more likely to stay around and pay for ongoing membership.

You can also consider the $1.00 or some cheap amount - it lets you capture the billing info for the auto-bill subscription. I've seen a buck, seven dollars, etc. used.

All success.

Gary
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ronr 16 years ago

Free trials are okay but you often end up with few who turn into paying members or a very high cancellation rate because you mainly attracted freebie seekers.
I suggest offering a low-cost trial membership. For example if your normal membership is $27 per month, then offer a trial of $5 for the first 30 days or something like that.

If they aren't willing to spend $5 for all that valuable content they are going to have access to in your membership site (you do have valuable content that you?) then they really aren't good prospects and good customers.

Ron
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esr 16 years ago

This post reminded me of something involving a "free trial" that really made me mad. So mad, I unsubbed, something I very rarely do.

This particular marketer had tried this once before and I gave him another chance, but when he did it again today, well, that was it. I'm gone.

He sent an email about a product that he is selling and told me that because I was a subscriber, I can use this coupon code and get it for free. That was it. Nothing more said.

I went through his whole site, inputting my info, even going as far as Paypal and entering my coupon code.

And finally, at the "Submit Order" button, there it is, barely big enough to notice; "Free for the first month and $97 per month after."

Are you kidding me!!!??

There was never a mention of this product being a monthly membership! Was I ever PI**ED!!

What kills me is, he did this TWICE. I didn't realize it was him until I went through whole thing again and came up with the same disclaimer at Paypal.

How can someone treat his mailing list this way and make any money?

Sorry for the rant.
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- mikeb209 16 years ago
  
  Esr, that's funny because a couple weeks I had the exact same thing happen to me and I was pretty ticked off too. It actually happened a few different times but a couple weeks ago was the last time.
  
  There was absolutely no mention of a membership fee. They said it was free so I though cool, I'll go ahead signup.
  
  Put all my info in, inserted the coupon code, hit submit and what do you know $97 a freakin month.
  
  I don't even bother with those free coupon codes anymore because there's always a monthly fee behind them.
  
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  ozduc 16 years ago
  
  That is exactly what the FTC is cracking down on and so they should. That is pure bait and switch.
  
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- CDarklock 16 years ago
  
  Originally Posted by esr
  
  And finally, at the "Submit Order" button, there it is, barely big enough to notice; "Free for the first month and $97 per month after."
  
  Yep. Lot of people doing that. I'm careful about it.
  
  We always knew freedom wasn't free, but these days even free isn't free.
  
  Thanks
  
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  Gary King 16 years ago
  
  Originally Posted by CDarklock
  
  Yep. Lot of people doing that. I'm careful about it.
  
  We always knew freedom wasn't free, but these days even free isn't free.
  
  here you go, one big orange-colored FREE, free.*
  
  FREE
  
  (*of course you had to spend time admiring it, money to pay for the electricity to run your computer and for your internet bandwidth, but hey, other than that, it's free.)
  
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sloanjim 16 years ago

No B*S*.....

Of course most people wil lsign up to "free" I'd say about 90% of surfers are "freebie seekers" Try converting them to buyers. Different ball game.
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P.Sharma 16 years ago

FREE is always the attention grabber
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Dan Bainbridge 16 years ago

Completely agree, offering free albums for signingup to our newsletter increased our opt-in dramatically - from 2-3 a day to 10-15 on average. If your not giving something FREE away or a trial, and really making sure people know about it then you are leaving your customers to vanish
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Raygun 16 years ago

I agree with what has been said on here, you need to over deliver with your stuff and then keep people coming back for more.
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