2 replies
I just had a thought, let me know if you agree...

In the Google Adwords Keyword Tool, when you do a search it give you several columns. One of those columns is Approximate Average Search Volume, and another of the columns is Search Volume Trends.

When most new people do keyword research, they probably only look at the Average results and think "Man, if only I can get a small piece of those 2,000,000 visitors..." I know that's how I did it. Most likely they aren't giving much thought to the trends. This is what I'm considering Keyword Research for the Present.

I just realized something, while I was looking at my keywords tonight, though. Often times, different keywords are more popular during specific months. One keyword (not matter how longtail it is) may have 5,000 searches one month and then 1,000,000 searches the next month. How can you easily tell which months are best for certain keywords? Save a copy of the keywords in csv format and open it in Excel, or the Open Office equivalent. In the last 12 columns of each keyword, you'll see how that particular set of keywords performed each month in the last 12 months. It's represented as a regular number, so you'll want to just make it into a percentage and then you can see the average searches for EACH month over the last 12 months.

What does this mean??? Well, some of the top keywords that you're promoting, based on searches over the last 12 months may actually only be getting 40% of those Average Search Results that you're basing your research on throughout the coming months. In contrast, one of the less searched keywords may actually be getting 100% of it's Average Search Results over the next month.

My new plan is to look at the coming month and target the best keywords for that month. I figure that 4 - 6 weeks out is long enough for my articles and or site pages to be indexed and get established in Google. Then, when the keywords that I'm targeting are at their peak searching numbers, I will hopefully have spread out enough content to come out on top with some or most of them. It should also be far enough out to build a few deep backlinks in order to help you rank better as well.

Does this sound like a valid idea, or is it just a bunch of crap and should be ignored?
#future #keyword #plan #research
  • Profile picture of the author bendiggs
    This may work for certain seasonal searches, but I doubt that it matters that much for most non-seasonal offerings and keywords. What you really need to be looking at are trends and try to hit those keywords that trend upwards.

    Think of things like banking crisis. I bet that wasn't a very common keyword too long ago, but now it has to be a pretty popular one. Try to get the trend before it becomes mainstream.
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  • Profile picture of the author Bishop81
    If you really dig into it, though, you'll find that many keywords in many niches are also seasonal. In fact, there are many more niches that are seasonal as well.

    People will probably tend to search more for rock climbing equipment throughout the fall/winter, then search for locations to climb in the spring and summer.

    I believe that would carry into a lot of different niches. Maybe loneliness and depression around the holidays. Dog care within the months after Christmas and Valentine's Day. Discount travel around the holidays. I'm just guessing on those, but I'm sure that we could find keywords that are searched more often during certain times of the year, even if the niche itself is always popular.

    I haven't seen anything to make me think that this wouldn't be a good way to target keywords. Anyone?
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