Offline Marketing for registering marks company

5 replies
Hi all,

I'm looking for ideas on how a company that registers trade marks might actively look to promote their services via offline marketing.

I thought things like
tradeshows - having a stand there
entrepeneur magazines
TV advertising on business channels
Radio advertising
Holding a Trademark evening for local businesses

Any other ideas?
#company #marketing #marks #offline #registering
  • Profile picture of the author RentItNow
    - JV with other lawyers (probably get most leads this way)
    - Have an ad in trade mags that draws people squeezepage - offers free report on Trademark secrets (see the second link in my sign to see what I am saying)
    - Scare tactics or studies that show exactly why they need to search and register.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author Cringer
    Free report is a good idea - how to register your mark in your own country etc"

    Any other suggestions?
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  • Profile picture of the author Dexx
    Can't go wrong with Press Releases to local newspapers or articles to industry magazines.

    Cheers,

    ~Dexx
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    • Profile picture of the author Cringer
      Perhaps having the company owner write a book and publish it and therefore give perception of expertise too.

      They could offer a free evening on Trademarks and importance of trademarks.
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  • Profile picture of the author RentItNow
    Ask the client what the most asked question his/her customers ask and make a report of that. Simple.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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