Need some Ideas on How to Improve a Company's Ebay Sales

15 replies
I was trying to buy a car last week, and I ended up getting into a discussion with the internet manager about their ebay sales. They move a lot of inventory online, but they cant get anything going with ebay.

I asked if I could work something up for them, would they work with me on a car for my wife. They agreed. I have been working on a proposal to share with him wed. that outlines things that need to be done to effectively compete on ebay, but I want to see if I left anything out.

I have detailed:
Proper titling to based on keywords buyers search to maximize their exposure on the "best match" searches. I used examples of keyword phrases the adwords tool came up with.

SEOing the copy with proper keyword density, <strong> tags and the like, and picture formatting to get a boost in oranic rankings.

Building backlinks to each listing to help get favorable ratings.

I also detailed how to price items, and how to use the Stores and pricing options to their benefit. They only have 18 feedbacks, so they are a long way from powerseller status.

What else can be done to increase ebay sales? Since they are listing used cars in ebay motors, listing fees are expensive. I believe $30 a listing after the first few.

I could use some brainstorming to help here. After I got laid off a couple of months ago, I lost the company provided vehicle I had been driving. Now I need another vehicle since I have another job.

Thanks
#brainstorming #company #ebay #improve #sales
  • Profile picture of the author Steve Peters Benn
    Heya Charles!

    Long time no speak, hope you are well.

    I would recommend some serious copy writing ninja for the advert title and advert body. That should increase the conversion rate.

    Also, maybe see if you can work out some sort of special offers with the dealership - so maybe include a few extras?
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  • Hey Steven!

    I havent been on WF in about a month. That's crazy.

    I am doing great, and thanks for your advice.
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  • Profile picture of the author Steve Peters Benn
    You seem like a talented guy with the right attitude. If I were you, I would be looking to do an offline JV with this company to try and sell new used cars to old customers.

    Maybe something like - they can trade in their old car and get 20% off, plus a free sat nav.

    It works fantastically well for a local used car dealership - the letter go out every quarter to past customers (the same ones) - and the conversion rate is pretty decent!
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  • Profile picture of the author Steve Peters Benn
    Forgot to say, done right, this could get you the money to buy your car in one fell swoop!

    Screw the old job btw, I have a feeling you will do much better without it!
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  • Profile picture of the author Loren Woirhaye
    Start the auctions cheap. This gets more traffic, more watchers,
    more people "planning to win".

    Reserve auctions kill that excitement. Really. Set a minimum price
    if you want but coyly hiding behind a reserve is not attractive to
    many bidders.

    Killer copy really matters. You've got to have a salesman's
    attitude to pull top prices in auctions.


    Risk reversal sometimes helps increase the selling price where
    there is buyer insecurity. Risk reversal can shift bidder activity
    away from other auctions and onto yours.

    For big ticket items: include a phone number.

    Lastly, if it runs with a motor, plays music, or has moving parts
    a video that shows how well it works will do wonders for your
    traffic. Mention "VIDEO" in the listing title.

    I've done press-releases sometimes for hard-to-find items with
    killer results. Ie, here's the release and Ebay copy I used to
    sell a trailer last summer (I sold it for much more than I paid):

    Get A Bargain On Genuine Bunkhouse Motorcycle Trailer Camper Tent - Free-Press-Release.com

    & How would YOU Sell a Second-Hand Tent Trailer?

    (The trailer was sold privately after doing well on Ebay after
    the top bidder welched with a story about his wife running
    off with all his money. If you sell cars you've probably had
    deadbeats already.)


    Reality Check

    With auctions it comes down to price and rarity. People
    buy at auctions to get a bargain and to acquire objects
    of desire. Your credibility as a seller counts too, but once
    you're over 100 positive transactions it's all about low
    starting bids, salesmanship, and scarcity.
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    • Originally Posted by Loren Woirhaye View Post


      Killer copy really matters. You've got to have a salesman's
      attitude to pull top prices in auctions.
      So copy matters in ebay listings? I had never thought of that. Surely you wouldnt try to do long form sales copy to sell used cars on ebay, would you?

      Thanks
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      • Profile picture of the author Loren Woirhaye
        Originally Posted by Charles Montgomery View Post

        So copy matters in ebay listings? I had never thought of that. Surely you wouldnt try to do long form sales copy to sell used cars on ebay, would you?

        Thanks
        I'd write as much copy as it took to cover the good, the bad
        and the ugly about the vehicle. Buying a car on Ebay is
        likely to give bidders major jitters, so you want to address
        every reasonable concern. With something like a car this
        could run a few pages easily.

        So the short answer is YES. The more you tell the more
        you sell.
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  • Profile picture of the author I.M.Retired
    What about using Kijiji in conjunction with their eBay store? You can use Kijiji for local listings and include either a paid, active link to their eBay store, or a free text link typed at the bottom of their ad.
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  • Profile picture of the author JayInOrlando
    Most people who buy a car, are not going to want to buy it from Ebay.
    If it's a classic or collector car, maybe.. but just some new car. Why?

    Ebay is full of scams, everyone thinks anything sold on there is a scam.

    SEO doesn't apply to Ebay Listings, only the title does when looking at Best Match.

    I think you might need to try some other ways of getting the word out about there internet sales. I hear email marketing a 20% off discount code, or maybe doing a "secret sale" only sent to a select few customers (but, the email somehow mistakenly gets mailed to the dealerships whole mailing list) might work...
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    • Originally Posted by JayInOrlando View Post


      SEO doesn't apply to Ebay Listings, only the title does when looking at Best Match.
      Can some one else confirm this? Is SEOing an ebay auction a good practice?
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  • Profile picture of the author MatthewChiapetta
    I bought my first car off of ebay... a 2003 mitsubishi galant in 2004... people do buy cars on ebay. i bought it cause it was a good deal. Only had like 20k miles... sold to me for 10k.. guy drove to my house w filled out paperwork.. and when i needed a new car.. io looked him up again, and i bough a 2007 bmw X3...for 12k so yea... It can be done. I was attracted to sales numbers, good copy, as in wat was good and bad about the used car, why the price was low...(unable to move inventory...bought it at foreclosure auction), how to get it. That is a big concern when buying cars online, is how does the vehicle get to me.
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    Matthew Chiapetta
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  • Profile picture of the author Loren Woirhaye
    Ebay itself is a huge search engine. My trailer auction,
    for example, had 4000 views or something - for a very
    odd piece of equipment. The thing is, I sold it right
    before the Sturgis bike ralley, and hundreds of those
    Harley guys were combing Ebay looking to get a trailer
    in time for a lot less than retail.

    You can include likely search terms in your auction
    listing - they'll likely get indexed with no further
    SEO. Ebay has a super high page rank and millions
    of backlinks pointing at it. Thus it ranks well for
    all search terms, every day.

    People go on Ebay, looking for a bargain or something
    special. Then they use Ebay's search to get more
    specific. The chances high that most traffic you're
    gonna get on Ebay is hitting eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices first and then searching by keyword within.

    Look: "low prices" is even in Ebay's title tag.
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    • Profile picture of the author Bondtana
      Sorry if I am threadjacking here, but I am getting ready to set up an eBay store for my family's business.

      SEO doesn't apply to Ebay Listings, only the title does when looking at Best Match.
      What about the eBay store page I create? Would it make sense to do some backlinking?

      Lastly, if it runs with a motor, plays music, or has moving parts
      a video that shows how well it works will do wonders for your
      traffic. Mention "VIDEO" in the listing title.
      What kind of videos can you add to listings?
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      • Profile picture of the author Loren Woirhaye
        Originally Posted by Bondtana View Post

        What kind of videos can you add to listings?
        You just embed a Youtube, Viddler or other video sharing site
        video.


        Backlinking is to URL - so if I were you I would buy a URL,
        backlink to that, and have the URL forward to your Ebay
        store.
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        • Profile picture of the author Bondtana
          Oh wow... I didnt know you could add html. I just bought an HD camcorder, so Vimeo looks like a great option...

          Backlinking is to URL - so if I were you I would buy a URL,
          backlink to that, and have the URL forward to your Ebay
          store.
          I have a separate URL for my main store's page. Or am I mistaken?
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