
Question for Affiliates: should cookies be first in or last out?
For example, Clickbank credits the sale to the most recent affiliate to make the referral. If you refer the customer but he doesn't buy right away, another affiliate can send them back to the sales page after you, override your affiliate link and get credit for the sale.
If it was the other way around, there would be no affiliate theft (in theory) because the first affiliate to refer the sale would always get credit and their cookies couldn't be overridden.
I guess the downside would be that cookie stuffing would be more effective. I'm sure there are more pros and cons as well.
What do you think? Affiliate sales - first referrer or most recent?
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