Clickbank Experiment-Can you trust the Product gravity score?
Because it's a product related to a popular facebook game i did the experiment via facebook ads.
I created 4 ads, 2 using CPC and CPM ads and driving the traffic to my review page of the product.
And 2 using CPC and CPM ads and driving traffic directly to the merchants sales page.
Results:
My Page - Hop Count: 261 Order Form IMP: 29 Sales: 0.00%
Merchant
Sale Page - Hop Count: 684 Order Form IMP: 94 Sales: 0.00%
I know people may click the order button to see the price or back out at last minute or maybe the funds were not cleared.
But with 684 clicks directly to the merchants salespage and with 94 people clicking the order button you would expect at least 1 sale, especially if the product has a "reported" gravity score of 400+
Products on clickbank just don't convert very well or could it be that merchants inflate the gravity score to attract more affiliates?
Anyway just a thought
Test was done over a 7 day period at a cost of $143
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