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Your Email List

by Raygun
7 replies
I wanted to post something today that I feel is not mentioned here enough. I see people talking about how important it is to build that list and that they should be doing JV's and other type promotions. Well that is absolutely true.

What I don't see a lot of on here is talking about how important it is to give your list lots of top quality information. I learned the hard way that it is so important to treat your list like gold.

Go about it from a mindset of, that I genuinely want them to succeed and get the most out of what I send them. Rather than pushing a new product on them every other day. This shift in my mindset has done wonder for the actual response from my list.

Basically what I am trying to say here is that you should always be trying to build up your reputation to your list, be that valuable commodity that they turn to. Treat them well and they will take care of your for a long time.
#email #list
  • Profile picture of the author Baselstm
    I have treated my list very kindly but what do you say to them to get them to buy your recommendations as i tried giving away free stuff first so maybe i should change
    tactics and offer them something similar to the niche they first signed up for which is traffic generation
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  • Profile picture of the author Raygun
    Yes, I think you would want to keep it in a similar fashion but it doesn't have to be exactly the same. If you have a list about some getting the ex back ebook, you might be safe to recommend a self help ebook or something in the lines of personal development.
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  • Profile picture of the author NikkiG
    I have a lot of lists that I built while affiliate marketing and I've been very lucky to have a very low opt out rate.

    I set the stage early on and told them when they'd hear from me and what the format of every email was going to be, I include a mini table of contents in each mailing to and never send solo promotional emails.

    Each mailing has:

    Two Line Ad At Top
    Hot Tip
    Interesting (or funny) topical article / story
    Product Review
    Post script Ad of two lines.

    They know each mailing will have a tip, they know where the ads are and they choose to read them or skip them.

    And my mailings are not rocket science so not hard to come up with at least a semi relevant tip or article. It's just to keep them warm and expose them to offers over time.

    Bad breath for example isn't always buzzing with new developments but I always find some oral health tip, or how to save on dental insurance or something. Sometimes the review is just looking at the latest toothbrush and poking fun at the "amazing scientific breakthroughs".
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    • Profile picture of the author Raygun
      Originally Posted by NikkiG View Post

      I have a lot of lists that I built while affiliate marketing and I've been very lucky to have a very low opt out rate.

      I set the stage early on and told them when they'd hear from me and what the format of every email was going to be, I include a mini table of contents in each mailing to and never send solo promotional emails.

      Each mailing has:

      Two Line Ad At Top
      Hot Tip
      Interesting (or funny) topical article / story
      Product Review
      Post script Ad of two lines.

      They know each mailing will have a tip, they know where the ads are and they choose to read them or skip them.

      And my mailings are not rocket science so not hard to come up with at least a semi relevant tip or article. It's just to keep them warm and expose them to offers over time.

      Bad breath for example isn't always buzzing with new developments but I always find some oral health tip, or how to save on dental insurance or something. Sometimes the review is just looking at the latest toothbrush and poking fun at the "amazing scientific breakthroughs".
      Good stuff there, I love the fact that you are letting them know exactly what to expect from you. Thanks for posting your email blueprint.
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      • Profile picture of the author MarkFreeman
        Telling them exactly what to expect is an interesting tactic.

        I might just try soemthing like this as my lists are extemely unresponsive ... I think I give too much away sometimes as I get emails saying how wonderful and helpful I am ... then no sales.

        Maybe I should compile my emails into my own product :rolleyes:
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  • Profile picture of the author Gary King
    Originally Posted by Nathan Segal View Post

    Agreed. The only problem I have is coming up with topics that are relevant to my list. Sometimes there's only so much to say...
    And it's a fine line. If it gets "stretched" regarding relevancy in the list member's eyes, they won't be happy.
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