He bought a .INFO domain and created landing pages for the various products he planned to promote. He bought another .INFO domain to promote a different pair of products.
He wrote gobs of articles distributed them to EzineArticles.com and elsewhere with those links in place. He used the same EZA account with several different pen names (one per niche). By EZA standards, they're damn good articles, though many of the resource boxes were less than ideal. There's been some effort to build backlinks to some of the articles, but nothing substantial.
Being a true lazy "bum," he didn't install any good analytics--any traffic information would need to come from the host referral logs.
He does, however, have all of the Clickbank data which shows earnings of approximately $2,000 per year. That number didn't dip in 2009.
Now, he'd like to divest himself. He'd like to sell the whole mess for the most he can possibly get. The weekly Clickbank earnings are nice, but he'd like to get a bigger chunk of cash all at once for his own reasons.
He won't violate EZA's TOS by selling the his EZA account. He would, however, freely agree to stop publishing any articles there and would allow the buyer to "lock him out" by changing the password, etc. ;-)
All additional rights to the 500+ articles would go to the buyer. Of course, these articles are all over the 'Net already, so that's not really the biggest deal in the world...
So... How would you recommend that he try to sell this mess?
More specifically, what do you think the "bundle" is worth? What would a potential buyer need to see to make an offer? This isn't your standard Flippa site-flip, so where would you recommend he try to sell this? Any other ideas?
I know that you folks will come up with some great tips and ideas. Thanks in advance!