Off Line Pro's - What would you do with this?

by mrmatt
7 replies
Hello,

I have an opportunity to get in front of a large crowd of real estate agents for an hour long presentation about internet marketing. I am a little overwhelmed as to what I should cover and what my outline should look like.

This can not be a pitch fest and needs to be all about teaching and should be pretty basic.

What should I cover and include in the presentation?

My thoughts so far would be -

1. Keywords and keyword tools
2. Content - creating and outsourcing
3. Article marketing and distribution tools
4. Back linking - RSS, Press Release, Directory Submissions, Book Marking, Blog commenting, Yahoo answers etc, signatures on forums
5. Profile creations on real estate sites, portals, directories, forums
6. Creating an opt in list

Is this too much?

What would you add or remove?

Thanks
Matt
#line #pro
  • Profile picture of the author mikemac1
    Matt - just two suggestions

    1. Maybe ask a few real estate agents and find out what they are most interested in learning and develop a presentation from that, it might help to focus on 1 or 2 subjects and make them interactive then trying to get through 6 things in an hour, plus it will help you from feeling overwhelmed.

    2. Get in touch with fellow warrior Maria Gudelis ASAP. She has experience in both real estate and especially offline presentations, she would also be able to help make sure your presentation yields results for your business.
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  • Profile picture of the author Mr. Enthusiastic
    If you have an hour, plan to talk for 40-45 minutes. The event might not run smoothly before your turn. It might take a while to get the projector and mic set up. You can leave room for Q&A afterwords.

    Title of the talk:
    Passion vs. Boredom in real estate web marketing

    Description:
    See examples of how to make a real estate web site that shows your unique personality, expertise and passion in a way that makes an emotional connection with your marketplace. Learn how to avoid the common mistakes that your best clients away from your site. Why it's better to be too far out on a limb than easily ignored in a predictable little box.

    Here's an outline that might work.

    1. Whose feelings is the web site supposed to stroke?

    Sites that appeal to the emotions of buyers, versus sites that boost the egos of the agents.

    Examples: http://www.villagesite.com/company/mission.php versus Montecito Real Estate ~ Susan J. Pate Real ~ Village Properties Santa Barbara, California.

    Which is a deep-pocket buyer more likely to want to do:
    Doze off to a lecture about how to raise the bar with a dynamic management team to support beliefs about the best website with full-time commitment, blah blah blah.
    Or get to feel: Damn, that looks like a hell of a great way to live and raise a family. I wonder if I can afford it?

    2. Some examples of good vs. bad real estate photography. Paying attention doesn't have to cost any more.

    Not inspiring: http://lasvegas.condo.com/MLS_Images...194_101_12.jpg
    We can't be bothered to even get a big photo of a big building!
    Inspiring (same building): http://lasvegas.condo.com/MLS_Images...454_101_12.jpg
    This thing's a local landmark!

    Pointless: http://lasvegas.condo.com/MLS_Images...022_401_20.jpg
    Yes, we have tables and chairs here!

    Appealing (same building): http://lasvegas.condo.com/MLS_Images...011_301_17.jpg

    3. Agents who position themselves as local experts versus those who don't.

    New York, Manhattan, Brooklyn, Hamptons, Shelter Island, North Fork & Palm Beaches Neighborhoods, Real Estate
    Las Vegas Condos Real Estate - Luxury High Rises-Foreclosures
    (each of these could clearly not be anywhere else in the world)
    versus the utterly generic
    New York Real Estate - Prudential Douglas Elliman
    and Elle Gaensslen
    where there is nothing at all about the local market or why these people are experts, rather than just personable, photogenic paper-pushers.

    4. Take control of your own ability to update your own web site.

    Bring up a Wordpress site you own - whether in real estate or any other field - and show how you can make a new post, article, category. Suggest that real estate agents should use this kind of technology to take control of their own content, without having to wait for a designer or programmer to upload new articles.

    5. Keep in touch with automated email.

    Bring up any site you own with an autosubscriber opt-in. Opt in, switch to your email and show how you clink on the confirmation email. Log in to your Aweber account and show how to manage the list and schedule automatic emails. Suggest that agents should use this kind of technology to send personal messages to their lists.

    6. Go ahead, put your heart on your sleeve (and your site).

    Using the Internet to express your own personal point of view. Attract people you'd like to work with and repel those who wouldn't be good clients anyway. Read the first paragraph or two of these:
    Real Estate Blog - THE WHITE LIE -- EXACTLY WHAT'S THE DIFFERENCE FROM A REGULAR LIE?
    Real Estate Blog - Hello Darkness My Old Friend
    Real Estate Blog - The high-rise inventory list that the Las Vegas Media doesn't want you to see.
    Do you get any sense of who these people are, as individuals? What they are passionate about? Who might resonate with them as clients? They might be wrong, but is there any doubt that they're real people with a unique point of view?

    Now try to stay awake past the first couple paragraphs of these:
    Real Estate Blog - Finalist for Small Business of the Year 2010
    Why You Should Hire a Buyers Agent! : Buyers & Sellers: Important News For You!
    HVAC maintenance : Rooftop Views
    Boring. Generic. Routine. Any evidence that they're following Tony Robbins's advice to "live with passion?" Any evidence that they're in any particular city? Nope!

    7. Q & A / discussion

    How do you feel about what I've shown you today? Would you like to me go into more detail in a follow up talk?

    --

    I think that should easily give you 40 to 50 minutes, get people excited or polarized, show your expertise as a marketing genius, and provide for lively discussion afterwards.

    Tell us how it goes!

    Chris
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    • Profile picture of the author mrmatt
      Thanks guys for the wonderful ideas.
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  • Profile picture of the author RentItNow
    None of the points you made mention the problems they are facing that IM can solve.

    I have extensive experience in this area and can tell you it will be a hardsell to the people that matter (they are too entrenched in their old school ways). Instead focus on the newer agents/brokers.

    Push how you can find purchasers/renters from out of area if the area you are selling is flat.

    Also push the importance of rentals/leases instead of sales which will account for more and more real estate commissions as time goes on. This is typically one months rent (about 1/5th their normal commission) but if they systemize it, can be profitable.
    Signature
    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author mrmatt
      Hi RentItNow,

      I totally agree with you that it does not push any hot buttons nor does the list solve any problems directly. It was a just a generic list of things to show what I was thinking about covering in the class.

      I would obviously spruce it up with copy to make sure it did cover problems they are facing.

      I do like the rental aspect though. Thanks for that idea.

      I've talked with a few agents since posting this and they have no idea what they would like to learn about. I will be hitting open houses this weekend and talking with more agents to get an idea as to what they might like to see.
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      • Profile picture of the author Maria Gudelis
        Originally Posted by mrmatt View Post

        Hi RentItNow,

        I totally agree with you that it does not push any hot buttons nor does the list solve any problems directly. It was a just a generic list of things to show what I was thinking about covering in the class.

        I would obviously spruce it up with copy to make sure it did cover problems they are facing.

        I do like the rental aspect though. Thanks for that idea.

        I've talked with a few agents since posting this and they have no idea what they would like to learn about. I will be hitting open houses this weekend and talking with more agents to get an idea as to what they might like to see.
        Just sent you a PM - when is the meeting - let's talk - my team just presented this weekend at Robert Allen's San Diego event in front of 200 real estate professionals..

        what's hot - social media (heck we know that right )
        building buyers list - I have a new product I haven't intro'd to fellow warriors - 'Avatar Social Media Real Estate Profits' -

        Let me comp you access so you are GOOD TO GO!

        It includes a case study we just did for a real estate deal that got 2,200 unique visitors (prospective real estate buyers) - and is what you can show and tell with!

        All I ask in return is an awesome testimonial!

        cheers maria
        Signature

        Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


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        • Profile picture of the author petelta
          Originally Posted by Maria Gudelis View Post

          Just sent you a PM - when is the meeting - let's talk - my team just presented this weekend at Robert Allen's San Diego event in front of 200 real estate professionals..

          what's hot - social media (heck we know that right )
          building buyers list - I have a new product I haven't intro'd to fellow warriors - 'Avatar Social Media Real Estate Profits' -

          Let me comp you access so you are GOOD TO GO!

          It includes a case study we just did for a real estate deal that got 2,200 unique visitors (prospective real estate buyers) - and is what you can show and tell with!

          All I ask in return is an awesome testimonial!

          cheers maria
          take advantage of this buddy! That will help you tremendously
          Signature
          TEESPRING Student Rakes In Over $116k In Less Than 3 Months
          Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

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