What's YOUR Big Idea?
idea a day
I've just signed up again after a couple of year's absence. I bought the book when it came out 4 or 5 years ago and I must admit, I forgot about it. Browsing my library I noticed it again.
Seth Godin wrote the foreword and I quote an extract:
The lessons are simple. First, stop keeping your idea a secret. Ideas in secret die. They need light and air or they starve to death. The more people you share your idea with, the more likely it is to become real. The second lesson is even more important - it's not the idea that matters, it's what you do with it. The real challenge (and the real skill) comes from championing your idea, shepherding it through the system and turning it into a reality. So, here's my challenge: pick an idea, any idea. From this book or the one you've been carrying around like a fragile egg. Now go do something with it. Tell people about it. Share it. Build a prototype. Launch it cheap. Make something happen. You can do it. |
Brilliant.
Peter
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