another newbie looking for advice - how to price an ebook

Our typical strategy for pricing information products is to go higher-end - figure out what you need to do to capture the top 10-15% of your market.

Sometimes that means expanding your product into a training system which includes accompanying audio or video segments, other times it just means positioning your ebook as a training manual or guidebook instead.

I would consider at least offering an audio summary of each chapter and, if relevant, offer a checklist or assignment page at the end of each chapter to turn your work into a manual, course, system or workbook.

Then, you can position in the > $47 range.

Not only will this be more profitable for you, but is more appealing to affiliates or partners who could make $15-$25 per copy sold promoting your product - much better than the commission they will make on a $20 ebook.

Jeff

A good strategy is to GIVE something away for free first, then ask for a decent price for your introductory product, something between $27 - 47 is ok. Then you hit them with something more expensive on the backend, like $100 - $300. First you build trust, rapport and then you squeeze heads. Always works.

What many of the big guru's do is as follows:

1) Give some decent stuff away for free.

2) Then charge $1,997 for an expanded version of 1).

3) Later, release some different free stuff away for free.

4) Then charge $1,997 for an expanded version of 3).

5) At the same time give 2) away as a free bonus for 4).

etc...etc...

You are targeting HR PROFESSIONALS and you have a HOT and timely topic. I've worked with scores of HR pros and they are getting overloaded and stressed out trying to keep up with rules, regulations and changes.

Today's youth has a different "mindset" on dress codes, and it will drive HR nuts.

It sounds like you have a solution to their EXECUTIVE PROBLEM, therefore, command Executive Prices.

Start with a big enough figure, for example, 144 dollars. Offer a time limited discount for 97 dollars. TEST.

You could offer a less expensive package, but at the high ends, you could include a hands-on written and printed manual (which you outsource).

Bring yourself out as the EXPERT on "dress codes" for today's HR. Support that.

Don't underestimate the value of your work.

gjabiz

PS. As an example, one local company totally revised the dress code, the old code said no tatoos could be visible, but they couldn't find people to work...so NOW, ink is ok, piercing somewhat. Your information is timely and worth the money, it could save a company tens of thousands of dollars in legal fees.

I would say under $27 and then see if you can get them to buy your "one-on-one coaching" for like $100 bucks.