I run a internet marketing product review website and I pride myself on actually being as honest as possible on the product that I review rather than making a "sales pitch". I occasionally get asked by marketers to review their products on my site. These people give me access to their product or service, so that I can provide a full and honest review.
My question is this, if I do not like the product very much, should I post a negative review on it? Clearly I wouldn't post a positive review because that would be a lie, but I could just let the owner know that the review would not be favorable and not post anything about it. It is great for my site when I get requests for product reviews, but I feel bad publicly bashing their products after they were kind enough to provide me with access for the review. Does anyone have any thoughts on this? Do you think I am obligated to post the negative review for my readers or can I just not review the product?