Autoplaying Videos - Yes or No? Cast Your Vote!

34 replies
Recently, I saw a lot of threads about autoplaying videos.

So I decided to make a poll about videos that autoplay once you visit the website. The results will most certainly be helpful.

So Warriors, cast your vote!

*I voted "No".


-Shaun
#autoplaying #cast #videos #vote
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  • Profile picture of the author Eric Graudins
    If you hit me with an autoplaying video or audio, I close the page.

    Eric G.
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  • Profile picture of the author Robert Puddy
    sheesh...

    Why do you do this to yourselves?

    What people say they like and what makes them buy or two completely seperate things.

    Dont do what people like, do what makes them buy
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    • Profile picture of the author Eric Graudins
      Originally Posted by Robert Puddy View Post

      sheesh...

      Why do you do this to yourselves?

      What people say they like and what makes them buy or two completely seperate things.
      Dont do what people like, do what makes them buy
      Do what to ourselves?
      Yes, I'm aware of the research that says that people don't do what they say they will do.
      But I'm one of those pesky outliers on the bell curve who gets pissed off by the automatic videos and audios. So that makes me insignificant in the scheme of things.

      It's an intrusion.

      And unless there's a very, very, very, very good reason (like I went specifically to a site looking for a specific product) I'll shut down a sales page that launches into a multimedia presentation.

      cheers,
      Eric G.
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    • Profile picture of the author Hyaku_Man
      Originally Posted by Robert Puddy View Post

      sheesh...

      Why do you do this to yourselves?

      What people say they like and what makes them buy or two completely seperate things.

      Dont do what people like, do what makes them buy
      Exactly.

      It's also safe to assume that since we're marketers here, we see those videos all the time and know what they're for and get fed up with them, but the average casual net surfer probably hasn't run into a whole lot of autoplaying videos and might even think they're kind of cool and novel. I don't care if 100% of marketers hate autoplaying videos. I care what the average casual netsurfer thinks.
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      • Profile picture of the author grayambition
        Originally Posted by Hyaku_Man View Post

        Exactly.

        It's also safe to assume that since we're marketers here, we see those videos all the time and know what they're for and get fed up with them, but the average casual net surfer probably hasn't run into a whole lot of autoplaying videos and might even think they're kind of cool and novel. I don't care if 100% of marketers hate autoplaying videos. I care what the average casual netsurfer thinks.
        Want to know what the average casual netsurfer thinks?

        Have you ever worked in an office, or done any browsing outside the IM arena?

        These autoplay videos are everywhere, not just in internet marketing, and no one I know thinks they're "cool and novel."

        Last year I worked in an office with 2 other people, and at least 3 times a day, sound would come blaring out of one of our computers. We'd quickly shut it off, grimace at each other, and carry on with our work.

        This was in a massage clinic. No one (except me) was doing anything involved with IM. All 20 or so therapists (some computer savvy, some not so much) felt abused by autoplay videos.

        Yeah, maybe some people end up buying, but I seriously doubt that many people buy because the video started automatically. And even if they do, I'd rather end up with customers who aren't pissed off at me for my marketing techniques.
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        • Profile picture of the author Robert Puddy
          Originally Posted by grayambition View Post

          Want to know what the average casual netsurfer thinks?

          Have you ever worked in an office, or done any browsing outside the IM arena?

          These autoplay videos are everywhere, not just in internet marketing, and no one I know thinks they're "cool and novel."

          Last year I worked in an office with 2 other people, and at least 3 times a day, sound would come blaring out of one of our computers. We'd quickly shut it off, grimace at each other, and carry on with our work.

          This was in a massage clinic. No one (except me) was doing anything involved with IM. All 20 or so therapists (some computer savvy, some not so much) felt abused by autoplay videos.

          Yeah, maybe some people end up buying, but I seriously doubt that many people buy because the video started automatically. And even if they do, I'd rather end up with customers who aren't pissed off at me for my marketing techniques.
          And there dumb enough to surf on company time with company computers and have the speakers turned on?

          I dont think its them being abused
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          • Profile picture of the author grayambition
            Originally Posted by Robert Puddy View Post

            And there dumb enough to surf on company time with company computers and have the speakers turned on?

            I dont think its them being abused
            Um, it's they're, not there. I've never played grammar cop in here (and won't mention the other grammatical errors in your response), but when you're calling people dumb...

            And... nice assumption, but WRONG. At least 90% of our surfing was work-related research. The other 10% or so was during breaks and with the boss's full knowledge and permission. And the massage therapists were entirely free to do whatever they pleased between client sessions. So who ya calling dumb?

            Go ahead and chortle some more about dumb office workers. Whatever.
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    • Profile picture of the author ShaneRQR
      I don't mind autoplay. I don't mind if I have to click to play either. i.e. I don't care.


      Also:

      Originally Posted by Robert Puddy View Post

      What people say they like and what makes them buy or two completely seperate things.
      = Truth.
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  • Another (often overlooked) aspect that you have to weigh up is the bandwidth requirement. This can add substantially to the cost per visitor.

    An autoplaying video means that the video is always downloaded.

    If a video is set up as 'click to watch', you can insert a placeholder image and avoid this charge unless the visitor is seriously considering a purchase and clicks this image.

    One compromise, if you really want something to autoplay, is to have autoplaying audio, with a 'click to watch' video.
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    • Profile picture of the author JayYamada
      Personally I don't like it but if your video is interesting enough to draw their attention, why not?
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  • Profile picture of the author Shaun Lee
    I think the next time somebody asks about autoplaying videos, it's a good idea to give them a link to this thread.

    100% of voters voted "No", so it's best to give the visitor control to your video on your website.

    -Shaun
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    • Profile picture of the author Tina Golden
      100% of voters voted "No", so it's best to give the visitor control to your video on your website.
      While I personally voted "no", I wouldn't make any changes to your business or strategies based on this one poll. With only 15 answers at the time of this writing, it's not a statistically valid sampling. Another thing to consider would be what difference would there be if it were not all marketers answering the poll?

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  • Profile picture of the author Louise Green
    I voted no because I like to have a chance to turn on my speakers first, and of course decide if it's something I want to watch.
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  • Profile picture of the author H3x
    I hate autoplay videos and i never use them on my campaigns, i for one close the site normally if a video autoplays and i can imagine others will aswell.
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  • Profile picture of the author Steven Downward
    I think it really depends upon the site. Some sites I think need to have the auto play while others do not. If you have a site and the site point of the site is the video, then have it on auto play.

    The only thing with that is that it better be a good video. If it is too load or annoying, you might want to think of something else.
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  • Profile picture of the author xsechs
    I just don't like them due to page load time issues and some can be very annoying.
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  • Profile picture of the author Nickolie0990
    Nope, I don't like them. Too me they are just like those annoying walk ins on sales pages. The ones were the person walk in and starts yapping about crap.

    And one more thing that drives me crazy, is when people put up hundreds of exit pop ups, for the love of god, If I don't want to buy your product, the why would I want to click through 20 exit pop ups just to leave your sales page. One is enough...
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  • Profile picture of the author Tsnyder
    NO!

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  • Profile picture of the author ArnelRicafranca
    For video sales copy, YES. it has been proven to be more effective. But of course, it also depends on your niche. My sggestion is to do a split test.
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  • Profile picture of the author JayXtreme
    I find it incredibly revealing, that at my time of reply... the "No" option on the poll, had a staggering:

    86.67 %

    Of the vote.

    But automatic playing videos have proven time and time again that they work scarily well in this very niche

    Just Sayin'

    Jay
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    Bare Murkage.........

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  • Profile picture of the author WarriorJ
    I don't like autoplaying videos
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  • Profile picture of the author Heidi White
    How do you change the YouTube embed code to make a video auto play on your blog?

    I'd like to test it on a video that has low sound but very gripping imagery.
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  • Profile picture of the author Shaun Lee
    "What people say they like and what makes them buy or two completely seperate things."

    But generally, people buy from people they like.
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  • Profile picture of the author Dr Dan
    I like them as long as I can control the video and hit pause, stop, or FF.
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  • Profile picture of the author Midas3 Consulting
    Do you mean "autoplay" or the types that refuse the ability to pause or FF ?

    The former is such a tiny issue ,who cares, the latter is an entirely different discussion.

    I find the latter annoying and always use Firefox download helper plugin , I let it play, use my other PC while the videos being hacked from the site, then play it when it's fully downloaded in VLC with full control, FF etc .

    All that said, although I personally find them annoying, they do work .

    Hard to tell why.

    The arguments I've hard so far from those using them tend to focus around the fact that because people make a commitment in the first minute or so, they don't leave because the time they've already spent on it becomes wasted and if the videos crafted well they want to get to the bit at the end which shows them the one big secret to "x".

    I just don't like them but as people have wisely said, they work.

    Know of two guys using them, they swopped from the type allowing you to FF to these things and conversions increased.

    They have them coded so that at "x" minutes during the video the buy button magically appears under the video.
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  • Profile picture of the author VeitSchenk
    a few great points above:

    1) test of course. Don't take opinion. Remember: Most of us are marketers, the majority of our prospects are not!

    2) someone mentioned "like to have time to turn on speakers". Very good point. I've seen a few sites lately where it says in bold red letters above the video: "make sure to turn on your speakers". I'll certainly be testing that for my pages.

    3) regarding commitment to stay on (after the 1st minute): my testing shows no matter how much value you provide, the average viewing time for a video is just over 5mins, after that they drop off rapidly. I now change everything to the "principle of consistency and commitment": get them to commit to a small thing first (like watch 1 30sec-1min video) and then click the button to the next video or a TEST (people LOVE tests and quizzes, something else I'm testing now on all my sites) where you then send the result in the form of an email (hey, just tell me where to send the results)

    on that last one, anyone have a script that redirects to different 'follow-up' pages depending on which button was pressed in my multiple-choice test?

    Cheers

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    • Profile picture of the author oneplusone
      I'm not voting, because these kind of polls serve no purpose.

      Maybe okay for a bit of entertainment - but no more than that.

      Kind of similar to polling whether people like scarcity, a majority will say no but marketers will use it till the end of time because it works.

      Consider this:

      If someone did a poll and found that people preferred grey buy buttons instead of orange, and people were happier with 3 clicks to confirm an order rather than 1 click ordering - would Amazon then change after the millions they spend on testing to get the maximum sales?

      No chance.
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  • Profile picture of the author Edk
    It's as someone talking at me when I've barely registered their presence
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  • Profile picture of the author shabit87
    No, it reminds me of the guy on the carlot, before I can step foot out the car and consider if I should take my purse with me or leave it under the seat, here he comes, asking which car would I like to test drive today. Geez, can I atleast get out the car! How fustrating.
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  • Profile picture of the author Eric Graudins
    I think many people have forgotten that the question was :

    "Do You Like Videos that autoplay".

    Just about everyone is arguing how effective they are, which is a different question entirely.

    cheers, Eric G.
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    The biggest benefit of the internet is that almost everything can be automated.
    The biggest curse of the internet is that almost everything can be automated.



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  • Profile picture of the author omooba
    No,it is involuntary distraction.
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  • Profile picture of the author FrankBowman
    I don't like em for one reason.........

    Most PPV networks will pull the url if it has auto play video or audio.

    Otherwise I just shut it off, its just one click no biggie for me.
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