How to find lots of great niche ideas...

41 replies
I see a lot of questions that start along the lines of "how do I find a niche?" As in, how do you even come up with an idea for a niche?

Here are three ways...


1. Start with what you know.

That is, what are your hobbies and interests? You won't necessarily pick one of these niches (you need to check if they're profitable and viable first), but add 'em to your "possible markets" list.

Example: I go on CraigsList and look at these old Corvettes and wonder if I could restore them. Corvette DIY restoration -- that's a market.



2. Use a keyword tool.

Plug in extremely vague searches like this:

how to
secrets
buy
tips
articles
get rid of
eliminate
fast
book
compare
review

(and similar)

You'll come up with hundreds if not thousands of ideas. Add 'em to your "possibles" list (later on you'll have to research 'em).

Real examples that may give you ideas:

How to attract an Aries man
How to make a crossbow
How to write a resume
How to get rid of ants
How to get rid of an ear ache
How to get rid of THC in the body
How to get rid of bed bugs




3. Listen. Observe. Brainstorm.

My sister just got a goby fish -- my first thought was, "that's a market." She also went to the casino last weekend -- more possibilities there.

I have friends planning summer vacations -- just like thousands of others are doing right at this moment. Lots and lots of niche market possibilities there.

I know someone who has early alzheimers, and her daughter is struggling to come to grips with it. She's been doing a lot of research about how caretakers can cope. That's another niche market possibility.

Think about the changing seasons and you'll find plenty of ideas -- yard care, gardening, pest control, getting a "bikini body," grilling tips and recipes, etc.


And so on. Really, there are big markets and corresponding smaller niches EVERYWHERE, if you just open your eyes and ears.

I keep a notebook and write 'em down when I first hear about them. Then later I do the required research to see if they're worth pursuing.


***

Those are just a ways to come up with ideas for possible niches. Please do add your favorite methods to the list.

cheers,
Becky
#find #great #niche
  • Profile picture of the author Zeus66
    You know, I don't care what nearly everyone else says about you Becky. I like you. :p

    Nice ideas here for thinking outside the box for niche ideas. No, that's not right. It's more like thinking without a box in sight. Wide-open thinking... that's the ticket. Free your mind and the niches will follow. Me likey!

    John
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    • Profile picture of the author Kim Standerline
      Becky is one of the first people I met when I went online back in 2002 and I've loved her ever since lol

      Originally Posted by Zeus66 View Post

      You know, I don't care what nearly everyone else says about you Becky. I like you. :p

      Nice ideas here for thinking outside the box for niche ideas. No, that's not right. It's more like thinking without a box in sight. Wide-open thinking... that's the ticket. Free your mind and the niches will follow. Me likey!

      John
      So why did you revive it

      Originally Posted by trojanis View Post

      Another place to generate niche ideas is looking at web directories. It's not that people don't have ideas, they just need something to get them started down the path. And, as has already been mentioned, a niche idea can be totally worthless if you haven't done market research to see if the niche has any possibilities of being a profitable one. Herein, lies the real frustration. Proper keyword research.

      Anyways, below are some websites I take a look at when I am brainstorming. I don't have enough posts to list actual urls, but I will get around that by putting them in long form. Drill down in these and it will spark all kinds of ideas.

      dmoz dot org
      dir dot yahoo dot com

      I also go to the Dummies dot com website and see what's out there. They've already done the market research on which niche is a buyer's market.

      You can check out Bestsellers on Amazon dot com and get ideas there as well.

      For a newbie, it's just having a place to start.
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      • Profile picture of the author R Hagel
        Originally Posted by Kim Standerline View Post

        Becky is one of the first people I met when I went online back in 2002 and I've loved her ever since lol

        It's been a mutual love affair.

        +++

        And now here's a philosophical thought to ponder for those who saw this thread two years ago and are seeing it now again:

        The same person cannot step into the same thread twice.

        Becky
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  • Profile picture of the author John Romaine
    The best marketplaces are those that are offline. Walk into any newsagency and ask yourself "Why are there half a dozen different magazines, just on model trains..?"

    Its because its a BUYERS marketplace!
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  • Profile picture of the author rapidscc
    Hi Becky,

    I'm doing a marathon regarding an income stream and
    was wondering for sometime now how I could make the titles
    unique and which to focus on.

    Thanks for the tip, now I got an idea on how to look
    for interesting titles and niches too.

    Plug in extremely vague searches like this:

    how to
    secrets
    buy
    tips
    articles
    get rid of
    eliminate
    fast
    book
    compare
    review

    (and similar)
    Now I can query those "seeds" and see what it will bring.

    All the best,
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    • Profile picture of the author R Hagel
      Originally Posted by Zeus66 View Post

      You know, I don't care what nearly everyone else says about you Becky. I like you. :p
      At last -- someone who isn't a sheep and just blindly believes what everyone else says!



      Originally Posted by ramone_johnny View Post

      The best marketplaces are those that are offline. Walk into any newsagency and ask yourself "Why are there half a dozen different magazines, just on model trains..?"

      Its because its a BUYERS marketplace!
      That's a great offline tip for finding niches.

      Which reminds me...

      Another thing I like to do is look at the ads in magazines and other publications with expensive ad rates. For example, it's not cheap to place an ad in Reader's Digest. So if you see an ad in there over and over again, there's a good chance there's a market for the product.

      For example, I think one of the first times I saw an ad (years ago) for those "walk in tubs" for people with mobility problems was in a Reader's Digest.




      Originally Posted by rapidscc View Post

      Now I can query those "seeds" and see what it will bring.
      Hi Omar,

      I think you'll be surprised at what people are searching for. And I guarantee you'll find niches you never even knew existed.

      Cheers,
      Becky
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      • Profile picture of the author Steven Wagenheim
        I'm going to add a few things to Becky's list. Hope they help.

        1. Look around your home. You've been fricking buying sh*t for who knows
        how many years and probably have more stuff than you know what to do
        with.

        There is a potential market there somewhere.

        Examples.

        Around my nightmare of a house I can see (just from my PC)

        TV
        DVD player
        CDs
        DVDs
        Computers
        Board Games
        Musical Instruments
        Furniture
        Mugs
        Stuffed Animals
        Video Games

        I haven't even gone into my:

        Dining Room
        Bedroom
        Kitchen
        Basement
        Bathroom
        Garage

        Hell, you can't open your eyes without seeing a market somewhere.

        2. Hop in your car and take a ride. Yeah, take a ride. Or go for a walk
        if you don't drive or hate the traffic.

        Look around, especially if you happen to have a shopping center nearby.

        Every store in that shopping center can trigger an idea.

        For example.

        In my shopping center, there is a card store.

        Ding, ding, ding....online greeting cards.

        I mean for the love of Pete, if you can't come up with at least ONE good
        niche to tackle, you are either lazy or living in a cave somewhere in
        Australia. (No offense to my Outback Warriors. )

        All kidding aside, there is NO excuse for not being able to come up with
        a niche idea. I come up with 2 to 4 a month with almost no problem. And
        some already have products selling that you can promote as an affiliate
        or some kind of CPA program, so you don't have to go through the hassle
        of creating your own product if you don't want to.

        Anyway, hope this helps.
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        • Profile picture of the author R Hagel
          Great additions, Steve!

          Originally Posted by Steven Wagenheim View Post

          All kidding aside, there is NO excuse for not being able to come up with
          a niche idea.
          Exactly. They are EVERYWHERE.

          Which makes me think...

          Maybe people really aren't having a hard time coming up with niche ideas. Instead, maybe this step is a stumbling block because of fear.

          I used to teach IM workshops. Some people got completely hung up on this step of finding a niche. I think the step itself isn't that difficult. But maybe, just maybe, fear is seizing the person and they're making the task into a bigger deal than it is.

          Like one time a friend of mine was going to start a business with a partner. They spent two days figuring out what titles they were going to give themselves. I mean, really? Who CARES what you call yourself?

          I realized at that point they had taken a tiny task and blew it up into a HUGE deal because they were afraid to move forward with their dreams.


          .
          .
          .



          So to anyone who reads these ideas and STILL can't come up with a niche idea...

          Maybe it's time to ask yourself why.


          Cheers,
          Becky
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          • Profile picture of the author Steven Wagenheim
            Originally Posted by R Hagel View Post

            Maybe people really aren't having a hard time coming up with niche ideas. Instead, maybe this step is a stumbling block because of fear.
            Becky, here is the problem in a nutshell.

            (Conversation inside niche marketer's head)

            "Hmm...looks like it could be a good niche. But I'd have to put so much
            work into it. What if I do and it turns out I can't get traffic to my site, or
            there's no real buyers, or the products suck, or there's too much competition,
            or I try building a list and give away too much free info so there is no
            reason to buy (digital info niche) or..."

            And the excuses and worries go on and on and on until the person decides
            that unless they can get an absolute guarantee that they'll make money
            from the niche, they don't want to put the time into it.

            Ultimately, what they're saying to themselves in a nutshell is this...

            "What if I'm wrong?"

            Yeah...fear will kill you...with a lot of things.
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        • Profile picture of the author tryinhere
          Originally Posted by Steven Wagenheim View Post

          living in a cave somewhere in
          Australia. (No offense to my Outback Warriors. ).
          Even in fun you can find a niche, I gave some thought to creating an outback survival guide for tourists visiting our outback, but do not have the time at the moment. / maybe later ?

          Each summer there is usually one or two tourists that get stranded outback (with some fatalities for some), it is a tough unforgiving place that catches many a visitor out.

          So in effect hot tourist destinations would also offer some insight for product creation.
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        • Profile picture of the author John Romaine
          Originally Posted by Steven Wagenheim View Post

          ....living in a cave somewhere in Australia. (No offense to my Outback Warriors. )
          Lucky dude. I would've given you a smack otherwise

          Another option is to watch the ads on TV, wait for a web address to be given and then check to see if any variations of that are still available to "siphon" traffic from
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  • Profile picture of the author petro08
    Kudos. Great information.

    To add to starting with what you know, the questions that one must ask are.
    What do I know?
    Do I know it enough?
    Can it make a stream of income?
    What are my strong points (areas of knowledge)?
    What are my weak areas?
    Can I learn what I do not know? Can I get someone to help me with that information (may be a friend or a coach)?

    Once these are resolved, you have your way and only a lack of determination can stop you.
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  • Profile picture of the author Mukul Verma
    Great point Becky.

    When getting into a nice, I would advise to criteria
    - Something you enjoy/passionate about (Most expereince know that IM is a lot of work at the start)
    - Make sure there is demand (I like timeless demand meaning that you are solving a problem and a person seeks you when they need you)

    Cheers,
    Mukul
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  • Profile picture of the author tommygadget
    Steven, you beat me to it. I would also say target the "new generation" who are online savvy and go to the mall and watch what they are interested in. Keep your ears open at Starbucks and at your local pizza shop and listen to the buzz. Niches are everywhere. Doing the proper keyword research is crucial to your success. You need to work the numbers before going out and building websites.

    TomG.
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  • Profile picture of the author Jetro2009
    Thanks! This is great advice. I was looking for info like this Becky.
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  • Profile picture of the author RentItNow
    Thanks Becky.

    One other way I am finding niches is looking for hot products in every area and then thinking of a report for $7 that shows 25 Things To Do With That Product. The idea is to make someone feel as tho they didnt waste the $200 on a paper weight.

    I am working on one product that cost $5000 to buy, people are buying tons of them expecting to make a bit of money from them but have no marketing or business experience to monetize it. So I show them exactly how to do both of them. $7 to find out how you can justify to your spouse a $5000 item is an easy sell!

    Btw, I like the idea of the corvette restoration except for mustangs or camaros
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author RentItNow
    Steve, Can you just test an item on a small adwords campaign to prove the market first before putting in the hours to create the product? Or do you have any other way to get around that fear...cause it is constantly on my mind.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by RentItNow View Post

      Steve, Can you just test an item on a small adwords campaign to prove the market first before putting in the hours to create the product? Or do you have any other way to get around that fear...cause it is constantly on my mind.
      John, the problem with Adwords is that it can eat you alive. It isn't as
      simple as just slapping together a few keywords and a 3 line ad.

      However, IF you really know Adwords solidly, YES, it is a quick way to
      test the market.
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  • Profile picture of the author bobgabon
    Thank you Becky for starting off. I like all the comments and this is the right place to learn and apply. Wah! my knowledge in internet marketing is improving day by day with friends like you

    I strongly agree with Becky ideas on how to find great niches.
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  • Profile picture of the author realpph
    Originally Posted by R Hagel View Post

    I see a lot of questions that start along the lines of "how do I find a niche?" As in, how do you even come up with an idea for a niche?

    Here are three ways...


    1. Start with what you know.

    That is, what are your hobbies and interests? You won't necessarily pick one of these niches (you need to check if they're profitable and viable first), but add 'em to your "possible markets" list.

    Example: I go on CraigsList and look at these old Corvettes and wonder if I could restore them. Corvette DIY restoration -- that's a market.



    2. Use a keyword tool.

    Plug in extremely vague searches like this:

    how to
    secrets
    buy
    tips
    articles
    get rid of
    eliminate
    fast
    book
    compare
    review

    (and similar)

    You'll come up with hundreds if not thousands of ideas. Add 'em to your "possibles" list (later on you'll have to research 'em).

    Real examples that may give you ideas:

    How to attract an Aries man
    How to make a crossbow
    How to write a resume
    How to get rid of ants
    How to get rid of an ear ache
    How to get rid of THC in the body
    How to get rid of bed bugs




    3. Listen. Observe. Brainstorm.

    My sister just got a goby fish -- my first thought was, "that's a market." She also went to the casino last weekend -- more possibilities there.

    I have friends planning summer vacations -- just like thousands of others are doing right at this moment. Lots and lots of niche market possibilities there.

    I know someone who has early alzheimers, and her daughter is struggling to come to grips with it. She's been doing a lot of research about how caretakers can cope. That's another niche market possibility.

    Think about the changing seasons and you'll find plenty of ideas -- yard care, gardening, pest control, getting a "bikini body," grilling tips and recipes, etc.


    And so on. Really, there are big markets and corresponding smaller niches EVERYWHERE, if you just open your eyes and ears.

    I keep a notebook and write 'em down when I first hear about them. Then later I do the required research to see if they're worth pursuing.


    ***

    Those are just a ways to come up with ideas for possible niches. Please do add your favorite methods to the list.

    cheers,
    Becky
    I like your stuff too...
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  • Profile picture of the author zoobie
    You can actually go to your local newstand and find what kind of magazines are most popular. This is a niche I think
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  • Profile picture of the author Mukul Verma
    Trade magazine, since if you can spend putting money in those type of magazine means that money exists in that niche.
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  • Profile picture of the author jpattric2
    Banned
    Very knowledgeful post at here to find your niche.
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    • Profile picture of the author Ehanson
      Great post Becky.

      Niche ideas are everywhere you turn. The problem is trying to pick one and focusing on it. When I was starting out I got caught in analysis paralysis and didn't spend enough time taking action. Now I just take a look at a potential niche with Google Insight and go from there.

      Like other said watching TV is good for mainstream niche ideas. Morning news/talks are useful for getting ideas as they have a lot of "how to" segments. Those niches warrant enough interest by people to be getting airtime. You can even write the tips and info in your own word from various segments and sell or market that.

      Don't forget about the size and demand of the niche as that is important also.
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  • Profile picture of the author kf
    Becky, The only problem I see with the real examples you listed is ... once you attract that Aries man, you're probably going to need that crossbow.

    So bingo -- there's your upsell, cross-sell or OTO.

    Originally Posted by R Hagel View Post


    Real examples that may give you ideas:

    How to attract an Aries man
    How to make a crossbow

    For broad niches, nothing beats browsing the magazine rack. Once you find a niche there, have a look through the ads - especially the smaller ads and classifieds in the back. Old hat - but still works.

    Another one is satellite radio ads - they're capturing a national audience in narrow-channels (niche), ie: blue collar comedy (truckers, biz-opp), martha stewart (cooking, decorating), etc.
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  • Profile picture of the author R Hagel
    Great tips, tricks and advice, everyone!

    **

    John (RentItNow) -- my mom bought a 1964 1/2 Mustang when it first came out. How we wish she still had it.

    Also, nice trick about riding the coattails of another product. This can be a fairly easy way for folks to make money. However, folks just need to be sure to not put all their eggs in one basket (because if the original product goes down in flames, so will your business).


    ***

    kf --

    once you attract that Aries man, you're probably going to need that crossbow.

    So bingo -- there's your upsell, cross-sell or OTO.
    LOL! Well there you go -- a complete business idea, just waiting for someone to come along and snatch it.

    Also, great idea about listening to satellite radio.


    Cheers,
    Becky
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  • Profile picture of the author tbunch
    Originally Posted by R Hagel View Post

    2. Use a keyword tool.

    Plug in extremely vague searches like this:

    how to
    secrets
    buy
    tips
    articles
    get rid of
    eliminate
    fast
    book
    compare
    review

    (and similar)

    You'll come up with hundreds if not thousands of ideas. Add 'em to your "possibles" list (later on you'll have to research 'em).

    Real examples that may give you ideas:

    How to attract an Aries man
    How to make a crossbow
    How to write a resume
    How to get rid of ants
    How to get rid of an ear ache
    How to get rid of THC in the body
    How to get rid of bed bugs
    Another possible step to this, mentioned in an older thread I forget by who, is to use Google Alerts. You can enter the vague phrase in quotes and then have Google Alerts send to your Rss Reader the exact questions being asked. Possibly even variations you may not otherwise think of.

    This is a great topic and I thank Becky for taking her time to start it.
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    • Profile picture of the author R Hagel
      Originally Posted by tbunch View Post

      Another possible step to this, mentioned in an older thread I forget by who, is to use Google Alerts. You can enter the vague phrase in quotes and then have Google Alerts send to your Rss Reader the exact questions being asked. Possibly even variations you may not otherwise think of.

      This is a great topic and I thank Becky for taking her time to start it.
      That's an excellent idea.

      Also, if you start searching for kind of vague terms in search engines like Google and Yahoo, it guesses what you're going to type -- and it gives you suggestions (presumably based on popular searches).

      For example, just now I went to Yahoo! and typed in "how to" -- it gave me suggestions such as:


      how to kiss
      how to control dust
      how to play guitar
      how to make money
      how to knit
      how to keep an Aries man in line with your homemade crossbow (just kidding -- that's in reference to a few posts above )



      cheers,
      Becky
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  • Profile picture of the author Zeus66
    How to win friends and influence people with a voodoo doll

    My fav.
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    • Profile picture of the author Gindes
      Some great tips on this page, I think everyone who has posted them deserves a cookie.

      For newbies like myself one of the most daunting aspects is simply knowing which niche to choose?

      I especially like the idea of using magazines to see if a niche is profitable. A couple of other ideas I can think of is to yahoo answers and similar sites. Or, taking a look at the things friends and family spend money on.
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      • Profile picture of the author R Hagel
        Hi Gindes,

        Originally Posted by Gindes View Post

        For newbies like myself one of the most daunting aspects is simply knowing which niche to choose?
        Yes, indeed. Finding a niche idea is just half of the process. Actually figuring out which one to choose is the other half.

        Now, going into the details of which one to choose would require a short report. So I won't go into all that here in this post. You can probably find "how to research a niche" or "how to pick a niche" info elsewhere on this forum.

        Instead, let me offer you a tip to help beginners avoid a common mistake...

        Some beginners start looking at numbers like keyword searches and similar. Then they go to Google and see there are little or even no paid ads (AdWords ads). They go to Clickbank and they can't find any products. They run a search and they can't find any affiliate programs.

        And they think...

        "OMG, I've found an unexploited niche! I'm going to be RICH!"

        Unfortunately, sometimes the above are NOT clues to an unexploited niche. Instead, they're clues to an UNPROFITABLE niche. Meaning hardly anyone else is dabbling in the niche because there's no money in it.

        So how do you tell the difference between unexploited and unprofitable?

        One word: Experience.

        As you become more experienced in searching out niches, you'll get better at telling the difference between unexploited and just plain unprofitable.

        So here's what I suggest to beginners...

        Work in niches where there are plenty of other marketers selling plenty of other products. That way, you know it's profitable. And all those other marketers are potential JV partners and affiliates.

        No, you don't have to choose an uber-crowded and competitive market or niche. But just be sure to choose one where there's evidence of profitability (i.e., plenty of marketers selling plenty of products).

        Cheers,
        Becky
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  • Profile picture of the author badboy_Nick
    Awesome post. Typing in the "How to" and similar niche-sensitive keyword strings is a great idea. "Secrets revealed" and pretty much every headline in the WSO can be typed in for niche research as marketers keep using the same Headlines over and over. I gotta say, WF rocks!
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  • Profile picture of the author TLH Media Mktg
    Another place to generate niche ideas is looking at web directories. It's not that people don't have ideas, they just need something to get them started down the path. And, as has already been mentioned, a niche idea can be totally worthless if you haven't done market research to see if the niche has any possibilities of being a profitable one. Herein, lies the real frustration. Proper keyword research.

    Anyways, below are some websites I take a look at when I am brainstorming. I don't have enough posts to list actual urls, but I will get around that by putting them in long form. Drill down in these and it will spark all kinds of ideas.

    dmoz dot org
    dir dot yahoo dot com

    I also go to the Dummies dot com website and see what's out there. They've already done the market research on which niche is a buyer's market.

    You can check out Bestsellers on Amazon dot com and get ideas there as well.

    For a newbie, it's just having a place to start.
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  • Profile picture of the author Roan
    Another great idea is going to dummies.com and check out different problems and niches.
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  • Profile picture of the author dimitri banks
    Got this bit earlier from WF , not affiliate link Trendfetch.com | Simplified niche research you will love it , Good luck to all !

    Oh yeah it's free buy the way !
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    • Profile picture of the author JohnMcCabe
      Since we've seemed to breathe new life into a nearly two year old thread, here's something to think about...

      I'm not sure the problem is coming up with A niche idea. I think people convince themselves that they have to come up with THE niche idea. As in "I'm only going to get one chance at this in my lifetime so I have to right first time out of the box or my life is ruined and everyone will call me a failure and even my dog will lift his leg on my shoes..." Yikes, that's a lot of pressure.

      Here's the truth. Do-overs are cheap and unlimited, especially if you accept going in that the odds favor you screwing something up the first time you try it. Very few people ride a two wheel bike the first time they try; most of us have scars to prove it. Yet just about everyone gets it eventually.

      Your first niche ideas and marketing efforts don't have to be perfect. They just have to be viable. You'll do better next time. I can tell you that it won't be long before choosing viable niches is second nature and you will likely wonder that you ever found it difficult.
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  • Profile picture of the author John Romaine
    This thread is older than the pyramids.
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  • Profile picture of the author AS2012
    If you are looking for general ideas you always turn to the often forgotten phone book. (My cell phone store has a stack of them by the bill pay machine)
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    • Profile picture of the author Chris W. Sutton
      You know, I don't care what nearly everyone else says about you Becky. I like you.
      I don't care what people say about either one of you... I like both of you! Actually, I think I like Becky more than I like John but I think that may be because John reminds me of those videos where people put sunglasses on a dog's behind. I never liked that too much.
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      • Lord have mercy... this here thread made me experience deja vu; as in "Deja vu how long ago this here thread was started?"

        The same person cannot step into the same thread twice.
        Folks may not be able to step into the same thread twice but that shore don't go for sheep dip nor pig doo!.

        It's been a mutual love affair.
        See... that right there is why me an you ain't swappin tabacky no longer. You started steppin out on me an I just could not take in any more! Now while I DO have a special fondness for Kim Standerline, it ain't for when you are having a "mutual love affair" with each other!

        Do-overs are cheap
        That ain't what I hear! Homer Thadpucker told me that down at Sluefoot Shaddie's Shack of Solicitations they charge the very same thang the second time around as they did the first!

        Do-overs are cheap and unlimited, especially if you accept going in that the odds favor you screwing something up the first time you try it. Very few people ride a two wheel bike the first time they try; most of us have scars to prove it. Yet just about everyone gets it eventually.
        You know John... that there comment has way more sexual connotations than even I want to take a stab at!
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        Thaddaeus T. Hogg, The Hillbilly Marketeer
        http://www.hillbillymarketer.com
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  • Profile picture of the author squeeze
    When I'm trying to come up with something new, it seems like its hardest to actually do when I sit down to come up with something on the spot. I think the important thing is to always be thinking about it, but don't stress about it. It seems like its almost a skill that you learn with a little practice.

    When I first started trying to come up with a niche idea, it seemed like the hardest thing in the world. But I started paying more attention to things and how I could create a niche site (in my case) around different things. Now, I am able to come up with idea after idea just listening to the radio in the car or walking through the store.

    It may sound silly, but you basically have to practice thinking that way. Keep your eye open for new ideas, and pretty soon you'll have more ideas than you can handle.
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