I'm not talking about common things like, you don't know how to write
salescopy so you look for a book on how to write salescopy.
You know you don't know it, and it's something common enough to marketing
that you know you need to learn it IF you're going to write your own copy.
But what if something existed (let's call it XYZ) that isn't common. It's
possibly brand new or even something very old but just isn't something
discussed a lot.
How do you know you don't know it if you don't even know it exists and
then how do you determine if it's something that you even need to know?
Where would you even go to find new or obscure marketing tactics,
software, scripts, or whatever, that might be of real help to you?
Essentially what I'm saying is this. I know a lot. At least I think I do. But
what is possibly out there that I am not aware of that could really be of
assistance to me...and maybe even make a huge difference in my
marketing efforts, if it's nothing more than a software program that can
help automate some processes?
Where do you even begin to research such things?
Is there some ultimate authority site like Wikipedia for marketing where
you find out every single marketing tactic, program, script or whatever,
that you can use for your business?
Or am I asking for the impossible?
I can't help but feel that there is one piece out there that can make my
life as a marketer at least a little better.
Any suggestions are appreciated.