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Calculate Downsell Rate?

by lameduck

Posted: 14 years ago 4 replies

INTERNET MARKETING

|

Hi Guys,

What's the formula for calculating your downsell conversion rate?

Thanks,

Kavi

#calculate #downsell #rate

badboy_Nick 14 years ago

I've never heard of DOWNsell, only UPsell or CROSSsell. You mean when someone is about to leave your store you offer them a discount or a voucher?
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SolomonHuey 14 years ago

It depends how you like to calculate your metrics.

I.E. Per signup, per visitor, etc?

The key is just remember to subtract your buyers who purchase your earlier offers, thus they won't see your downsells.

Solomon Huey
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Kevin-VirtualProfitCenter 14 years ago

Close %age = number who bought downsell / number who saw downsell

As was mentioned above, the number who saw the downsell would depend on how you showed it to them.

If you show it to everyone who leaves without buying, then it is the number of people who visited the site MINUS the number of people who bought.
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lameduck 14 years ago

Thanks everyone - appreciate your help!
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