18 {{ upvoteCount | shortNum }}
18 {{ upvoteCount | shortNum }}

Showing an Ebook Cover Leads People To Think Its a Physical Product?

by JennSpencerIM
14 replies
In NON internet marketing niches, I'm getting some slack from people who think it's misleading to show an ebook cover when it's not a physical book. I get this at least once a day.

The website and the shopping cart clearly state downloadable manual, however since there is a photo of my EBOOK they say believe there is an ebook and a printed manual just based on seeing a picture.

Is there anything I can do to make it more obvious?? Whenever the manual is mentioned on the website (because a physical DVD is also sent) I say "downloadable" I like to steer away from ebook and I think downloadable makes more sense.

But when they see a photo they claim I'm scamming them. Any thoughts...
#cover #downloadable #ebook #ebook cover #leads #people #physical #product #showing
  • Profile picture of the author Hanz
    Well every eBook can be turned into a physical book when you print it out in a book format. Aren't they aware of that? :confused:
    Signature
    All The Hottest eBooks, Graphics, Software, Videos, Audios, SEO Reports & Articles You Want with PLR ~ New Products Added Daily in Super Hot Niches! ~ Sign Up to PLR Assassin Today
    {{ DiscussionBoard.errors[1869504].message }}
  • Profile picture of the author cashcow
    I've had the same thing happen to me.

    Had to give refunds to people who bought the ebook and then emailed me weeks later wondering where there book was!

    They were expecting something to come in the mail and had no idea what a download even was nor were they remotely interested in reading a book on their computer or printing it out.

    I feel badly when it happens because I can't deliver what they want.

    Lee
    Signature
    Gone Fishing
    {{ DiscussionBoard.errors[1869588].message }}
  • Profile picture of the author x3xsolxdierx3x
    lol....it IS a physical product when they take 30 seconds to actually print it out themselves....

    Maybe you could write "Downloadable and Printable"....."Forget having to go to Barnes and Noble to buy this book, you can download it and print it off right away!"
    Signature
    {{ DiscussionBoard.errors[1869610].message }}
  • Profile picture of the author Kezz
    Why don't you try putting your book through CreateSpace and getting it onto Amazon as well.

    Then you can give people the option to buy either the print book or the Ebook, so they can choose for themselves

    I've tried this before and found I got about 50/50 physical & ebook purchases.
    {{ DiscussionBoard.errors[1869640].message }}
  • Profile picture of the author Don Schenk
    Perry Marshall sells an ebook version as well as a printed version of his "Definitve Guide..." Each has its own price and is clearly marked on the salespage.

    Perhaps the key word here is "clearly" like precious_ngwu said.

    :-Don
    Signature

    Studies prove happier people have massively more success. It has worked for me. Use this one trick too... Click Here

    Total Competition Stomper - Simply the most powerful tactic your IM or Offline business will ever use... See it here!
    {{ DiscussionBoard.errors[1869647].message }}
    • Profile picture of the author Jason Fladlien
      Or just take the images off - I've not had compelling evidence on my pages that graphical representation of an digital ebook boost sales in the last year... I know they USED to but I haven't noticed it lately... maybe different outside of IM...


      Another thing to consider - sending a "thank you email" asap to those who buy EXPLAINING what they purchased...
      Signature

      Co-creator of WP Twin. Perhaps the most expensive yet most reliable wordress cloning tool on the market. We've definitely been used more successfully than all other options :)

      {{ DiscussionBoard.errors[1869665].message }}
  • Profile picture of the author keystothemind
    I have had the same problems too.

    I think we just need to make it blindingly obvious and write 'eBook' 'down loadable product' and all that everywhere we can.
    {{ DiscussionBoard.errors[1869673].message }}
  • Profile picture of the author rondo
    Add the pdf icon to your salespage.
    Signature
    Online courses
    {{ DiscussionBoard.errors[1869716].message }}
    • Profile picture of the author Hanz
      Goes to show that some people still prefer reading physical books as opposed to reading off their monitors. Now where's that thread which mentioned physical books being passe'?
      Signature
      All The Hottest eBooks, Graphics, Software, Videos, Audios, SEO Reports & Articles You Want with PLR ~ New Products Added Daily in Super Hot Niches! ~ Sign Up to PLR Assassin Today
      {{ DiscussionBoard.errors[1869722].message }}
  • Profile picture of the author xInd
    I have a few thoughts...
    First off, are you sure these aren't just people ripping you off, and doing it to other sites too? Buy the ebook, complain, get a refund. You just got a free ebook. No matter how you slice it, with an ebook, once they have it they have it, refund or not, they can't return it.
    Perhaps we should get into selling ebooks that you cannot save a copy of or print, but only access online. heh.

    You could put a clear disclaimer that everything is final sale, no refunds for digital products...

    You could, the very first time at the top of the page, use the wording like "downloadable electronic book you can read on your screen not on paper" I think this must be hard to confuse... lol.

    Add a required checkbox like for ToS that you have to check that says "I understand I will download this product and nothing will be shipped to me"

    Hope that helps?
    Signature
    www.minervasol.com
    www.empoweredmarket.com
    {{ DiscussionBoard.errors[1869731].message }}
    • Profile picture of the author JennSpencerIM
      Originally Posted by Xception-Industries View Post

      I have a few thoughts...
      First off, are you sure these aren't just people ripping you off, and doing it to other sites too? Buy the ebook, complain, get a refund. You just got a free ebook. No matter how you slice it, with an ebook, once they have it they have it, refund or not, they can't return it.
      Perhaps we should get into selling ebooks that you cannot save a copy of or print, but only access online. heh.

      You could put a clear disclaimer that everything is final sale, no refunds for digital products...

      You could, the very first time at the top of the page, use the wording like "downloadable electronic book you can read on your screen not on paper" I think this must be hard to confuse... lol.

      Add a required checkbox like for ToS that you have to check that says "I understand I will download this product and nothing will be shipped to me"

      Hope that helps?
      Good thoughts! Since there is a DVD too, we have a return policy that is minus shipping costs. So even if they are scamming me, they have to pay to return the DVD and lose out on their shipping fee. I haven't processed but maybe one return before the DVD was sent.
      {{ DiscussionBoard.errors[1869745].message }}
  • Profile picture of the author JennSpencerIM
    Thanks all...I'm going to test out a bunch of this stuff. I hadn't thought of offering it as a printed book through CreateSpace. Also we used to sell a printed version over a year ago but it just wasn't cost effective.

    I think a lot of people just misread or they simply look at images and don't read!! I don't realize that there are still millions of people who have no idea what an ebook when I'm working outside the internet marketing niche.
    {{ DiscussionBoard.errors[1869735].message }}
  • Profile picture of the author mikemcmillan
    Down by your order button I would just say:

    This is a digital product available for immediate download. This product consists of 3 (or whatever number) PDF files. You will receive nothing by mail.

    --Mike
    Signature

    I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
    Check it out here.

    {{ DiscussionBoard.errors[1869749].message }}

Trending Topics