End of the Squeeze Page

Depends entirely on the market, and how you get traffic to that page. Pagan still uses squeeze pages as landing pages for his PPC, but by linking out to a content-rich site from the landing page you don't have to pay Google the Stupid Tax for a landing page that gets a low quality/relevance score.

You can make an educated guess as to what will pull better in any market and why, but if IIRC according to a little test Bencevinga did you only have a 60% chance of guessing correctly. He asked the audience at one of his seminars to look at a sampling of split-test ads, and write down which one they expected would work best and why - best hit rate was about 60%, and the average was a lot lower.

Unless you reach the exact same audience in the exact same way Pagan does, you can't use his conversion metrics to judge what you should do, you need to do your own testing and tracking.

I think in his case he's developed his company to the point that its effectively a publishing house with many products. So he's developed a brand with a wide swath of similar items, but he's still covering a niche.

He's bigger than your average IMer but not exactly Simon & Schuster. Akin to Kaplan or Princeton Review in the test prep niche.

Ok, my product is in a similar market to Eben's, not the same though...do you still think no content landing pages are useful or would you go with more content on the homepage?

Need enough info on your landing page to entice them to optin. Spark some couriousity, a little bait is always good ( ie come bonus info just to signup).