End of the Squeeze Page

7 replies
Hi guys,

I'm close to launching a site using a no content squeeze page but the guy who gave me the idea, one of the fathers of the squeeze page, Eben Pagan, has now changed his home page on his two main niche sites, doubleyourdating.com and catchhimandkeephim.com to include more content.

So is the future more along the lines of these pages Eben has created or are the no content squeeze pages still effective?
#end #page #squeeze
  • Profile picture of the author Melkor
    Depends entirely on the market, and how you get traffic to that page. Pagan still uses squeeze pages as landing pages for his PPC, but by linking out to a content-rich site from the landing page you don't have to pay Google the Stupid Tax for a landing page that gets a low quality/relevance score.

    You can make an educated guess as to what will pull better in any market and why, but if IIRC according to a little test Bencevinga did you only have a 60% chance of guessing correctly. He asked the audience at one of his seminars to look at a sampling of split-test ads, and write down which one they expected would work best and why - best hit rate was about 60%, and the average was a lot lower.

    Unless you reach the exact same audience in the exact same way Pagan does, you can't use his conversion metrics to judge what you should do, you need to do your own testing and tracking.
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  • Profile picture of the author Daniel Adams
    I think in his case he's developed his company to the point that its effectively a publishing house with many products. So he's developed a brand with a wide swath of similar items, but he's still covering a niche.

    He's bigger than your average IMer but not exactly Simon & Schuster. Akin to Kaplan or Princeton Review in the test prep niche.
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  • Profile picture of the author justkeith
    Ok, my product is in a similar market to Eben's, not the same though...do you still think no content landing pages are useful or would you go with more content on the homepage?
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  • Profile picture of the author 2bwealthy
    Need enough info on your landing page to entice them to optin. Spark some couriousity, a little bait is always good ( ie come bonus info just to signup).
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    • Profile picture of the author justkeith
      Originally Posted by 2bwealthy View Post

      Need enough info on your landing page to entice them to optin. Spark some couriousity, a little bait is always good ( ie come bonus info just to signup).
      So do you think Eben's original landing page style works for that?

      e.g. Headline "You're about to learn secrets that..." and then "Inside I'll show you secret X"...and then they need to enter their e-mail to get any further
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      • Profile picture of the author 2bwealthy
        your eg is about right. entice them to something that your target market wants. give good value on your freebie. this way they will think if that the free info is this good than the paid one must be worth it.
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      • Profile picture of the author Ralf Skirr
        Catchy post title. I'm 100% sure we won't see the death of the squeeze page anytime soon.

        Ralf
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