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Spent $200 to make $120 today

by rvrabel2002
18 replies
I spent $200 on advertising a product today, but only made $120, for a loss of $80

it kind of sucks but i learned some valuable information i can use for my next campaign. Anyone else have a similar story? How long did it take you to succeed? Just trying to get a guage on my next move.
#$120 #$200 #make #spent #today
  • Profile picture of the author 4freedom
    This is pretty common - thought you can reduce your spend to find that same information. My experience is it often takes 10 "campaigns" running at a slight loss to find one or two that can be tweaked into profitability. Find the keywords that convert, eliminate the others, then massage the spend on the converting ones. Takes time and you will have to bite the bullet in the beginning - but once you find a profitable combination you'll get your money back plus some...
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  • Profile picture of the author Nicky Papers
    If it was your first day pushing this product scale your spends down. Use the data for today's results to make changes.

    If you made $120 you've shown that you have the ability to convert. Focus on how you converted and amplify those areas.

    What type of traffic is it? PPC? Social? PPV ?
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    • Profile picture of the author rvrabel2002
      Originally Posted by Nicky Papers View Post

      If it was your first day pushing this product scale your spends down. Use the data for today's results to make changes.

      If you made $120 you've shown that you have the ability to convert. Focus on how you converted and amplify those areas.

      What type of traffic is it? PPC? Social? PPV ?
      It was a media buy, ppv. My ctr was pretty low, i think i may test out different banners.
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  • Profile picture of the author Bruce NewMedia
    I am always testing. Every week.

    I find its best to test with as little money as possible.
    Adwords,for instance, is tough, but if you're very careful, you can usually test many offers for not too much. Direct marketing, investment-wise, is all about the 'testing cost', not the product cost.
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    • Profile picture of the author rvrabel2002
      Originally Posted by brucerby View Post

      I am always testing. Every week.

      I find its best to test with as little money as possible.
      Adwords,for instance, is tough, but if you're very careful, you can usually test many offers for not too much. Direct marketing, investment-wise, is all about the 'testing cost', not the product cost.
      _____
      Bruce
      Yeah i know. The problem is the site i was targeting on gets so much traffic so quick i didn't really have time to pause the campaign. It is a popular search engine.

      I will take your advice though and try to run quick 20 minute tests or so.
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  • Profile picture of the author fasteasysuccess
    actually loosing money or breaking even can be very profitable if you have the right back ends in place. The backends can bring in way more money than the front ends. Plus you need to consider the ltv life time value of the customer. If for example it costs you 20$ to bring in a sale of 10$ but the average client/customer spends say $10 a month and on average stays with you 12 months now that customer/clients worth $120 .
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    • Profile picture of the author rvrabel2002
      Originally Posted by fasteasysuccess View Post

      actually loosing money or breaking even can be very profitable if you have the right back ends in place. The backends can bring in way more money than the front ends. Plus you need to consider the ltv life time value of the customer. If for example it costs you 20$ to bring in a sale of 10$ but the average client/customer spends say $10 a month and on average stays with you 12 months now that customer/clients worth $120 .
      Agreed , I don't have a back end, but i was thinking about doing re targeting to get customers back. Its not my product, so i have very little control. I would add a email sign up but it is not really that style of page. Its hard to explain.
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  • Profile picture of the author azu12
    Banned
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    • Profile picture of the author JayYamada
      I spent $20 on domain and server for 3 months, I just need to sell one of my product to make a profit.

      I'm trying to save as much, doing my own articles, my own submission and hopefully i get up somewhere where i can get some traffic
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  • Profile picture of the author ab420
    If you use that information wisely, it could earn you a lot more than you lost. Look at it as an investment, and treat it as such. Best of luck!
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  • Profile picture of the author alfa_375
    I will say petty good start, cause you have

    the product which sales
    the sales page which converts
    the ads which is bringing traffic to your sales page

    Just use your experience and work it out little more.

    I am sure soon you will be winner.

    Best of luck
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    • Profile picture of the author rvrabel2002
      Originally Posted by alfa_375 View Post

      I will say petty good start, cause you have

      the product which sales
      the sales page which converts
      the ads which is bringing traffic to your sales page

      Just use your experience and work it out little more.

      I am sure soon you will be winner.

      Best of luck
      Thanks alot. Your right i thought about it while staring at the ceiling in my girlfriends bed. I figured, i got something that's converting around 2% (of people that click through to offer that is), but its taking alot of traffic to make that sale. I need to find better converting banners.
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  • Profile picture of the author TJCarter
    Watch ya

    I believe paying for traffic is not the right want to go especially when you first start out in making money online. If you have the time there are many ways you can generate traffic to your website/blog for free.

    A lot of people have been in the same boat as yourself, as long as you learn from your mistakes you should soon be heading in the right direction.

    Good luck to ya
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    • Profile picture of the author rvrabel2002
      Originally Posted by TJCarter View Post

      Watch ya

      I believe paying for traffic is not the right want to go especially when you first start out in making money online. If you have the time there are many ways you can generate traffic to your website/blog for free.

      A lot of people have been in the same boat as yourself, as long as you learn from your mistakes you should soon be heading in the right direction.

      Good luck to ya
      Yeah i know, the problem is i have been doing it around 6 years actually, but i am new to CPA and media buying. Thanks for the help though.
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  • Profile picture of the author steveniam
    If this is your first time - spending $200 and make $120 and thus making a loss of $80 is a achievement in itself.

    You just have to focus on those things that make money and you will be on your way to success.
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  • Profile picture of the author badboy_Nick
    Originally Posted by rvrabel2002 View Post

    I spent $200 on advertising a product today, but only made $120, for a loss of $80

    it kind of sucks but i learned some valuable information i can use for my next campaign. Anyone else have a similar story? How long did it take you to succeed? Just trying to get a guage on my next move.
    I have LOADS of stories like this. The key of how to make it profitable is to be ruthless by cutting down the sources of traffic that do not generate a conversion.

    So if you are using Adwords, KILL every keyword that hasnt generate a profitable margin and let the rest run. Then you should be able to turn that exact campaign profitable. Try it, it works!
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    • Profile picture of the author rvrabel2002
      Originally Posted by badboy_Nick View Post

      I have LOADS of stories like this. The key of how to make it profitable is to be ruthless by cutting down the sources of traffic that do not generate a conversion.

      So if you are using Adwords, KILL every keyword that hasnt generate a profitable margin and let the rest run. Then you should be able to turn that exact campaign profitable. Try it, it works!
      No adwords, just a media buying campaign. Sorry if this sounds amatuerish, but how do i track a media buying campaign? I had 3 different ads on 3 different sites, and all got around the same ctr. But i do not know where the buying traffic originated from. Im still learning,

      I know this is the most rudimentary of tracking, thats why im asking for help.
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      • Profile picture of the author aduttonater
        Taking a loss on PPC is common. That is why you should research into more efficient advertisement, that'll give you more bang for your buck. I took a $40 loss when my PPC campaign produced no sales income, then again I was marketing a clickbank product.
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    • Profile picture of the author diggo
      Originally Posted by badboy_Nick View Post

      I have LOADS of stories like this. The key of how to make it profitable is to be ruthless by cutting down the sources of traffic that do not generate a conversion.

      So if you are using Adwords, KILL every keyword that hasnt generate a profitable margin and let the rest run. Then you should be able to turn that exact campaign profitable. Try it, it works!
      Good advice, but you can't apply this until you have a ton more clicks. I mean, this guy has probably only made 3 or 4 sales. I normally wait until I have around 100-200 sales until I have any consistent data, but even then it's only the top 5-10 keywords which will provide any worthy information.

      I mean, some keywords I have had 0 sales from 200 clicks... and then 5 or 6 sales from the next 200. People are too quick to jump to conclusions and it probably costs them a lot of money in the long term.
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