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TV Advertising?

by ozduc
8 replies
How many Internet Marketers advertise their sites on TV?
#advertising
  • Profile picture of the author Nicky Papers
    Traditions media buys are hard to justify these days when targeted web traffic (measurable) is so cheap and efficient!
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    • Profile picture of the author Kevin AKA Hubcap
      Depends on what the product is. If it has broad appeal why not give it a shot. Most likely it will be something that isn't IM related but look at all of the infomericals.

      They test and track their results and will pull an unprofitable campaign in a heartbeat.
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      • Profile picture of the author ozduc
        How would you go about tracking the results? Would you set up a new domain name just for the TV ad and do a re-direct to your site, so you would know that traffic came from the TV ad campaign?
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        • Profile picture of the author ab420
          It would really depend on the product and what show / time slot you could get to determine if you would have any success. I think there are much cheaper and more reliable methods available online.
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  • Profile picture of the author Nicky Papers
    When it comes to brand recognition TV can help. Look at the success of FreeCreditReport.com They had Internet success with dominating a great keyword phrase and bought it to the mainstream. They truly are a marketing company, not a credit report company. Keep driving that traffic! : )
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    • Profile picture of the author ozduc
      Originally Posted by Nicky Papers View Post

      When it comes to brand recognition TV can help. Look at the success of FreeCreditReport.com They had Internet success with dominating a great keyword phrase and bought it to the mainstream. They truly are a marketing company, not a credit report company. Keep driving that traffic! : )
      I think I remember reading somewhere recently that these guys are in a bit of hot water with the FTC as their reports aren't free. Or it may have been they weren't being very upfront about the continuity after the 7 day free trial offer. Most people are aware you can get a free report once a year so I guess they cashed in on that pretty well with their domain name and marketing.
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  • Profile picture of the author ozduc
    No other opinions on the poll?
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  • Profile picture of the author Daniel Brock
    Testing it now - got a commercial up and running today which forwards watchers to my website.

    Will keep you updated with stats.
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