Your Input Please...
I've been given my dad's website and he has asked me to critique, I can see various things wrong with it, but would be looking to see if any of you had any interesting ideas for improvements. He says he paid like $6000 for the site and seo a few years back, which seems to me he got ripped off.
My thoughts so far are,
*In need of graphic overhaul, looks very pre web 2.0
*Doesn't really seem to grab me or interest me directly
*seo seems ok for very low yielding local keywords related to chester, but can't see anything else.
*Mortgage calculator should be downloadable tool with link for improved seo
* Doesn't appear to be submitted to google local business search.
* No Search Bar
* Newsbox hard to read
* Blue typing from bottom links hard to read
* Link to gay wedding site seems irrelevant and out of place on links tab.
* the hosting link doesn't look good, and in my opinion shouldn't be there if paid for design
So if anyone has any ideas or disagrees I'm all ears. obviously the main aim of the site is to convert to sign ups/calls.
Chester Insurance Services | Life Insurance | Mortgage Brokers | Unsecured Loans
Cheers guys, Phil