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Local Business Branding and Sales ?

by nzdealer
11 replies
hey guys, I have been doing AM for a long time ( I know ppc,seo, email marketing really well) and just took up my first local client to do online marketing for them. It is a local kick scotter manufacturer and seller.

They will be competing against 2 other big kick scotter brands. They want me to help them market and build their brand and at the same time make some sales.

The method I am using is :

Branding
Facebook
Youtube
Twitter
Social Media

Sales
Google adwords
Seo
email

Any other suggestions ?

Thanks
#branding #business #local #sales
  • Profile picture of the author tryinhere
    guessing email means auto responder / email collection for future promotion
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  • Profile picture of the author MarkR
    Well, I would start with a marketing plan. Is their audience local, national, worldwide? Are they competitively priced? Do a SWOT analysis to figure out your positioning. Develop their USP.

    Once you know their USP, then develop a plan that mixes sales with branding. The branding will take a while, the sales can come fast. YouTube is your best bet for quick traffic, SEO is better in the long-run. facebook can be great, but a well thought out plan is critical. Unless you have a proven method for getting tons of followers/fans on Twitter/facebook, I'd hold off on them.

    Once the plan and USP is understood. Keyword research is the cornerstone to everything you'll do for them. Pick one keyword at a time to focus on. Own that page of Google with first page listings for articles, videos, Squidoo, main money site, images, etc. Then move on to the next keyword.
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    • Profile picture of the author warriortx
      Originally Posted by MarkR View Post

      Well, I would start with a marketing plan. Is their audience local, national, worldwide? Are they competitively priced? Do a SWOT analysis to figure out your positioning. Develop their USP.

      Once you know their USP, then develop a plan that mixes sales with branding. The branding will take a while, the sales can come fast. YouTube is your best bet for quick traffic, SEO is better in the long-run. facebook can be great, but a well thought out plan is critical. Unless you have a proven method for getting tons of followers/fans on Twitter/facebook, I'd hold off on them.

      Once the plan and USP is understood. Keyword research is the cornerstone to everything you'll do for them. Pick one keyword at a time to focus on. Own that page of Google with first page listings for articles, videos, Squidoo, main money site, images, etc. Then move on to the next keyword.

      WOW! great information
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      • Profile picture of the author MarkR
        Chris - Good stuff! I like those links. A nice, professional, colorful presentation goes a long way in the mostly unsophisticated offline market. That can really separate you from any other marketers they may be talking to.

        Andy, as always, you hit the nail on the head. It all starts with a functional website. All the marketing plans, and grandiose ideas for brand development are a waste of everyone's time without a core website that "performs". If they are not collecting emails, presenting a professional image, offering value, presenting a strong call to action, etc. you are getting way ahead of yourself.

        I call it working "from the bottom up". Start with a 1) high-quality, functional website, then 2) drive traffic, then 3) build a brand, then 4) make sales, then go back to step 2 and repeat. It's a great recipe for long-term success!
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  • Profile picture of the author nzdealer
    Yeah by email, I mean email autoresponders, they have around 1500 buyers emails which we can monetize by sending coupons etc.

    MarkR, thanks for the advice, I will get the SWOT analysis done asap. This is mostly for the australian market at the moment and slowly they will expand into USA etc.

    For facebook I will be using fan pages, groups and paid advertising to drive traffic to content part of their site where we will provide value such as videos, giveaways etc.

    Twitter has generally not worked for me but I will just use in as means of communication for deals and videos.

    Google adwords will be more getting the right and converting keywords and using it for seo.
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  • Profile picture of the author Chris Lagarde
    The client might be especially impressed if you create the SWOT analysis as a mindmap.

    How to do a SWOT analysis using a mind map - Mind Mapping Software Blog

    SWOT Analysis - MindMeister Mind Map
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  • Profile picture of the author nzdealer
    Thanks Chris, that looks great.
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  • Profile picture of the author Andyhenry
    Others have given some good advice, particular Mark - that saved me saying all of that, he's spot on.

    One thing that hasn't been mentioned regarding assessing their current situation - was their website designed to get business or to look good. It 'probably' isn't doing the job as well as it could and they're almost certainly not showing up for all of the best search terms.

    Most businesses build their website before they've done their research so there are probably some easy points to hit that'll make a big difference right from the start.

    Is their brand name memorable and easy to spell? does their url target their best keyword phrase? etc....

    Andy
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  • Profile picture of the author Adam Nolan
    Originally Posted by nzdealer View Post

    hey guys, I have been doing AM for a long time ( I know ppc,seo, email marketing really well) and just took up my first local client to do online marketing for them. It is a local kick scotter manufacturer and seller.

    They will be competing against 2 other big kick scotter brands. They want me to help them market and build their brand and at the same time make some sales.

    The method I am using is :

    Branding
    Facebook
    Youtube
    Twitter
    Social Media

    Sales
    Google adwords
    Seo
    email

    Any other suggestions ?

    Thanks
    If you're interested and want to give me a shout - you can outsource video marketing, distribution & lead generation to our company. Might give you a more compelling offer if you're still bidding for the contract.

    Cheers
    - Adam
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  • Profile picture of the author BradSimon
    Once you created your video don't stop with YouTube. Also upload it to other video hosting websites such as:
    Daily Motion
    MetaCafe
    Veoh
    eCorpTV
    Esnips
    Kewego
    LiveVideo
    MegaVideo
    Revver
    Yahoo Video
    VidLife
    Vemeo
    Viddler

    Then promote the videos by creating backlinks to them, embedding them in Blog post and bookmark everything.

    Brad
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  • Profile picture of the author BarbaraDingwall
    Banned
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    • Profile picture of the author Andyhenry
      Originally Posted by BarbaraDingwall View Post

      I'd also recommend you get your client (and yourself) set up on YourNight.com.
      That wouldn't have anything to do with your affiliate link in your sig would it? or the other 2 affiliate links in your sig? You need to read the forum rules about how to use sig files.
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      nothing to see here.

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