Some ballpark best practices
Hi,
I'm looking for some sort of rought guidance as to what best practices exist
in relation to online marketing. I'm not looking for rules, and I know that things are very subjective, but I just want to begin to get my hands around what % of sales should arguably be allocated towards online marketing practices.
- What % of sales "should be" spent on email marketing
- What % of sales "should be" spent on PPC and SEM marketing
- What % of sales "should be" spent on affiliate marketing
- What % of sales "should be" spent on CSE
- What % of sales "should be" spent on SEO (which I know is a perpetual exercise)
This is for an ecommerce business doing about $5 million online, in
sporting goods.
If someone knows of other forums I should go to, I'm open to that,
too.
Thanks in advance.
I'm looking for some sort of rought guidance as to what best practices exist
in relation to online marketing. I'm not looking for rules, and I know that things are very subjective, but I just want to begin to get my hands around what % of sales should arguably be allocated towards online marketing practices.
- What % of sales "should be" spent on email marketing
- What % of sales "should be" spent on PPC and SEM marketing
- What % of sales "should be" spent on affiliate marketing
- What % of sales "should be" spent on CSE
- What % of sales "should be" spent on SEO (which I know is a perpetual exercise)
This is for an ecommerce business doing about $5 million online, in
sporting goods.
If someone knows of other forums I should go to, I'm open to that,
too.
Thanks in advance.