My Subscriber Funnel

Hey Guys,

I thought this might be of interest to other warriors.

I have a new newsletter called Internet Marketer which is all about, er, Internet Marketing.

From a business point of view, it's designed as a vehicle for promoting affiliate products rather than my own products.

Now, although I have various lists on the go, I want to get as many people as possible into the Internet Marketer newsletter list, because that's the one I'm using weekly to drive those affiliate sales.

So I created what I call my subscriber funnel.

The subscriber funnel is designed to channel as many people as possible into my Internet Marketer list and works as follows:

1. People who come to my site see my popup displayed in using the GreyBox lightbox system. It invites them to join my free 7-day autoresponder course. I designed things so that I can control how long a visitor is on the site before they light box pops up. If you didn't know, this can have quite a marked effect on subscription rate.

2. The people who take the free 7-day autoresponder course are automatically subscribed to the separate Internet Marketer list. That means if they unsubscribe from one, they're still in the other. They run independently of each other, so I can send issues of Internet Marketer without affecting the running ecourse series.

3. People who order my products from my site have a one-click option to subscribe to Internet Marketer during the order process. My ordering software adds them to the Internet Marketer list as part of the "thank you for ordering" process.

4. I also post information on my blog and via Tweeter asking people to subscribe to Internet Marketer by sending a blank email to its subscription address. I get a steady stream of those.

I'm finding that by chanelling as many people as I can into that one list that it's growing quickly. I can also add as many "feeds" as I want to the funnel - either automatic feeds from other lists or systems, or manual subscriptions from new sources.

What prompted this post today was that I noticed (in real-time) that my "funnel" was feeding more people into the Internet Marketer list than were lost due to unsubscriptions after I sent out today's issue.

I guess none of this is really new. For me though, it helps avoid the situation where you end up with multiple smaller lists built up over time that you don't know what to do with.

Cheers,

Neil