Why Do 99% of Internet Marketers Fail?

59 replies
Naturally, these comments are only my opinions and I always welcome the ideas and comments of others.

Many beginning Internet Marketers have a desire and passion to obtain their goals - but most will fail, quit or take longer to get there. Why?

Here's an anology that I find interesting. It is very possible for you to work very hard and be much further away from your goal than the first day you started. Why?

Let's say you asked for directions to a particular location in your own town. The person gave you the wrong directions and YOU ended up many miles out in the country. You are in the country and many miles away from your desired location NOT because you had no desire or did not work hard to get there, but it was solely because you were given the wrong directions.

You wasted gas, time and became frustrated and disapponted - maybe even angry.

Some marketers actually quit right before they are about to find the right path. I believe there are many paths you can choose to drive you straight to the building of success. Choosing the right paths will provide short- cuts and will save you time, money and hassle.

Persistence and Consistency are usually the two key ingredients necessary for accomplishment. Don't quit and you will never fail. Keep on going - hunt for the right paths and seek out trustworthy competant people who have traveled the same road to success. Finally, test, test and test some more.

The Warrior Forum is a great place to start.

Happy Trails!
#99% #fail #internet #marketers #page not found
  • Profile picture of the author LetsGoViral
    Because they give up. You haven't failed until you have given up.
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    • Profile picture of the author Alex Mensah
      Originally Posted by LetsGoViral View Post

      Because they give up. You haven't failed until you have given up.
      LetsGoViral hit the hammer right on the nail. If you refuse to give up you are bound to make it in the end. A fighting spirit will always prevail.

      Consistency, effort, motivation, and just sheer courage and determination will get you there in the end. I mean there are times when I almost gave up, but once you have this kind of mindset we do...that we don't want to work another dead end J.O.B for the rest of our lives... skys the limit to what you can do online.
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  • Profile picture of the author money2k
    great way to start is to become a war room member. the best $37 you can spend online. This place does put you in the right direction.
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  • Profile picture of the author bsmith2
    To truely succeed you must first fail and try again.
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  • Profile picture of the author Russell_
    I think one reason is because there isn't a "i have to make this work or else" attitude for most.

    Most IM'ers have full time jobs, and don't have to do IM to live, without that, its hard to stay motivated, and on task.

    If someone really wants it to work, the resources are out there, and not even that hard to find for free (like on WF), or there are a million non free resources out there at are full of good techniques to make money online.
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    • Profile picture of the author butters
      Laziness, nice short answer there .
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    • Profile picture of the author absolute.allen
      I don't necessarily believe that many fail only because they give up. There's also those who just don't have any business sense and they just can't seem to put the pieces of the puzzle together.

      Then you have the lazy minded starters who don't give up per say, they just never get too far past the thought of getting something going.

      People that run off the emotion of hype, but when it fizzles out they realize they'd rather just go to a job because it's less risk.

      The last part of the group get caught up in information overload. They'll sit there reading course after course, post after post but when it comes time to do something they'll stare with a blank look at the screen. They'll then go back and read more to verify that they need to do something but it becomes a viscous circle of reading.

      Forgot to add the perfectionists. That would be my group. You see all the shiny websites, full of links with good content sitting there in the top positions and you think that you have to have the fanciest website ever. you read the copy then you strive to be the worlds best writer. You get too caught up in perfect, thinking if it's not no one's going to care what you have to say.
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    • Profile picture of the author Imran Naseem
      Banned
      Originally Posted by Russell_ View Post

      I think one reason is because there isn't a "i have to make this work or else" attitude for most.

      Most IM'ers have full time jobs, and don't have to do IM to live, without that, its hard to stay motivated, and on task.

      If someone really wants it to work, the resources are out there, and not even that hard to find for free (like on WF), or there are a million non free resources out there at are full of good techniques to make money online.
      I don't have a full time job. I disagree. It is more to do with whether they have the drive and burning "desire".

      I think its about taking action and being passionate. I love what I am doing. I would not swap it for any job in the world - unless I was a movie star
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  • Profile picture of the author AdInventive
    The answer is simple, if you don't treat your IM like a business, you're not doing it right.

    There are a lot of different variables involved. Far too many to even begin naming. However, there a lot of different things that people should take into consideration before they even begin marketing.

    I think a lot of it also has to do with not being able to properly interpret the results of a failure to understand why it turned out the way that it did.

    Each failure is an educational lesson on what not to do and what to do differently. It's actually a step forward and not a step back.
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  • Profile picture of the author SEOPoints
    Originally Posted by MarketingSPY View Post

    You are in the country and many miles away from your desired location NOT because you had no desire or did not work hard to get there, but it was solely because you were given the wrong directions.
    Originally Posted by MarketingSPY View Post

    The Warrior Forum is a great place to start.
    There can be a lot of contradictory (well intentioned) advice on this or any other forum. I think that's what makes it all even more frustrating and hard for someone just getting started. Your comment about testing stuff is really good, because I think that's the only way someone really knows if something will work (for them) or not.
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    • Profile picture of the author brunski57
      There are 2 ways to look at it said "the fly on the mirror"

      Persistence and Consistency make an good servant ... but a terrible master.

      Here is what I mean... there (sometimes) comes a point when (perhaps) one must realize that their idea, business model or offer... sucks!

      I other words ... know when to quit! and go on to another project.

      Example... there are millions of inventors with products Nobody Wants! Yet they think the world is stupid because people do not realize how valuable their product is. They Persistence until death! ... Foolish.

      There are 3 reasons someone will Not buy your product or service:

      1. They Do NOT Want it! (the main reason)
      2. They Can't afford it!
      3. They do not trust you!

      So... the key is to do lots of research and test a same sample... then slowly roll it out, in segments or regions. Then if it checks out... blast it out!

      My most successful business ventures where the result of "serendipity"

      I am just being to discover a formula that could be duplicated in this manner... resulting in a very high degree of business success. After 30 years of failure (mostly) and few big successes.
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      • Profile picture of the author MarketingSPY
        Originally Posted by brunski57 View Post

        Persistence and Consistency make an good servant ... but a terrible master.

        Here is what I mean... there (sometimes) comes a point when (perhaps) one must realize that their idea, business model or offer... sucks!

        I other words ... know when to quit! and go on to another project.
        I think you may have misunderstood. If you're a success at Internet Marketing - then I will bet that your persistence in succeeding and your consistant daily actions were keys to your success. Don't you think?
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  • Profile picture of the author Lina T
    Well, my personal experience will likely reveal about 99 failures to every blooming success, so my guess is that some people just don't adopt that philosophy of "try try again" ... online success requires perseverance and those who do not have the strength to persevere beyond several small failures will simply not make it ... simply put, you just can not expect to succeed on your first attempt ...

    ... or second, or third ...
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  • Profile picture of the author Aimee Vo
    - I agree with alot of you guys here, treat it like a business not a hobby
    - Getting distracted by too many shiny objects and jumping from one business model to the next
    - Pick one or 2 business model that's proven to work and stick to it (focus)
    - Then get a mentor that is already doing well in what you want to do and model their success.
    - Brunski57 is spot on, if you're targeting a niche and creating your own product, make sure that there is a demand for it. It's the old saying find a hungry market and feed them what they want. It would be a waste of your time and money if no one searches for it online.
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  • Profile picture of the author Profit-smart
    I have a little list of rules in a frame, above my desk. I wrote these a long, long time ago when I had my first real success. They kind of relate to this thread, so maybe they'll be useful to someone else. (They sure help me, to this very day)

    Jordan's Rule of Enterprise-

    The Golden Rule- If your on a budget, working with a limited time table, or otherwise limited in how you pursue your enterprise; make sure what your pursueing will give you a return on investment. Follow rule 9 closely if this is the case.

    #1- Identify the big dogs in your market - Create a better mousetrap.

    #2- Identify your competitions strengths - Mirror, and improve upon them.

    #3- Identify your competitions Weaknesses - Exploit them, to your own advantage.

    #4- Look into other markets, study what works there as well - see if these approaches can be altered, and applied to your own market.

    #5- Talk with customers. If your acting as an affiliate, offer bonuses - Perform your own, adhoc market research. Apply the information gathered to rules 1, 2, and 3.

    #6- Be creative. Always be creative. Look for the most modest opportunity's for improvement, and test the most ludicrous theories to see if they work.

    #7- NEVER consider yourself a businessman, marketer, writer, developer, or anything else - You are a SCIENTIST, and you are studying your profession.

    #8- Data is your friend. Accumulate as much as possible, save ALL of it. Use it to your advantage.

    #9-Create a schedule, stick to it. Always Prioritize, and do things in stages. Understand ahead of time, what your game plan and timeline is.

    #10- Learn to delegate responsibility effeciently, regardless how menial the task is form a basic understanding of it Ie: Do it yourself enough to know exactly what you are demanding of an employee or contract worker.

    The best managers, dont have business degrees; they know the business.
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  • Profile picture of the author Happy_Balance
    Originally Posted by MarketingSPY View Post

    Persistence and Consistency are usually the two key ingredients necessary for accomplishment. Don't quit and you will never fail. Keep on going...
    Persistence is right on.
    Consistency is important, IMO, only after you have enough experience to be sure you are following an original, worthwhile path.
    • Don't be afraid to experiment and try new things, since nothing can replace experience.
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  • Profile picture of the author Sue McDonald
    This question has been asked many times over. Why do people quit? So many believe falsely that internet marketing is easy. They go to some of these hype fest and get told they will be making money before the sun rises tomorrow. They suffer information overload. Unfortunately they can not see a clear path. They often fail because they have no plan. Have your goals, write you plan down and stick it where you can see it. You will then know the path you must take to reach those goals.
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  • Profile picture of the author TheRichJerksNet
    why do people makeup % ???? This is what I would like to know ... No proven evidence that 99% fail .. Just talk ...

    James
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    • Profile picture of the author butters
      Originally Posted by TheRichJerksNet View Post

      why do people makeup % ???? This is what I would like to know ... No proven evidence that 99% fail .. Just talk ...

      James
      It was said in an ebook!!! It must be true.
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    • Profile picture of the author Bewley
      Originally Posted by TheRichJerksNet View Post

      why do people makeup % ???? This is what I would like to know ... No proven evidence that 99% fail .. Just talk ...

      James
      99%! I am shocked! I was led to believe it was 97%. As you know, if you include the ubiquitous 7 it will make it a much more credible statistic :rolleyes:

      Screw anything that may be actually based on real research data.

      Adrian
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      • Profile picture of the author TheRichJerksNet
        Originally Posted by Bewley View Post

        99%! I am shocked! I was led to believe it was 97%. As you know, if you include the ubiquitous 7 it will make it a much more credible statistic :rolleyes:

        Screw anything that may be actually based on real research data.

        Adrian
        I bet many would be surprised to know that the infamous 97% is more like 27% ... Besides that 2 main factors here....

        1. Who determines what success is ?? certainly not some "guru" selling an ebook on marketing. Fact is only "YOU" determine if your project you was working is a success or not.

        2. Failure is a good thing, we learn from mistakes and the biggest failures could actually end up being the best thing that has ever happened to you.

        James
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    • Profile picture of the author TelegramSam
      Originally Posted by TheRichJerksNet View Post

      why do people makeup % ???? This is what I would like to know ... No proven evidence that 99% fail .. Just talk ...

      James


      James,

      14% of people definitely agree with you, because they know the 99% figure is bogus.

      31% of people will just believe everything that they read without question.

      28% of people will not believe anything that they just read.

      16% of people will skip over what they read because they didn't understand its significance.

      11% of people didn't respond to the survey when questioned about this.


      This survey was kindly carried out by MUS Inc.

      MUS Inc is a registered trademark of "Made Up Statistics Incorporated".


      Sam
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  • Profile picture of the author Kevin_Hutto
    Whatever the number is... There is one main reason. Because creating a real business is hard work. Most people don't like hard work.
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  • Profile picture of the author clever7
    Most people simply abandon all their efforts after seeing how hard it is to be noticed online, with so much competition...

    We need to have too many links everywhere to start making some money online.

    Only now, after writing so many articles, after posting so many links, etc, my work has a certain position online, while three years ago I was ready to quit too, after seeing that nothing was enough...



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  • Profile picture of the author John Atkins
    Whoever fails, fails because of his mindset. Mindset is everything. Set it
    right, and you'll never fail.
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    • Profile picture of the author VegasVince
      I'll spare you the esoteric theory behind "failure" and give you specifics as it applies to this topic:

      1. 99% of internet marketers fail because they think internet marketing is a business unto itself.

      2. Truth is, the 99% who fail.... are NOT marketers at all.

      True Marketers SELL!!!

      Even bad marketers can sell here and there.

      3. These people aint marketers..because they don't have "offers." Thus they don't market anything....yet they SPEND MONEY CREATING WAYS... to market NOTHING!!!!

      4. These poor souls...the "99%"...create bells and whistles...and do everything BUT SELL.

      5. They are "builders of mediums" .....brick layers if you will.... who lay bricks but never create the house with the picket fence.....that ever gets sold.

      6. 99% of internet marketers view the "bells and whistles" designed to market products and services....AS THE PRODUCT AND SERVICE.

      That's a recipe for failure from the jump street.

      They fail to understand the internet marketing is nothing more then a highly leveraged MEDIUM

      In the industrial age....salespeople often had to SELL or they didn't eat. That meant your offer had be pretty damn compelling.....cuz if it wasn't you'se ended up like the dude in Death of a Salesman.

      Flash forward to the information age....and "the offer" has taken a back seat to the mediums used to distribute it. That's ass backwards marketing at its very worst.

      Now days.....newbies are taught to create blogs, social media accounts, websites with fancy window dressing....etc etc.

      Somewhere along the line the most important element of sales is always the one they teach last now days.....SELLING SOMETHIN' PEOPLE WANT.

      AKA...A COMPELLING OFFER.

      The homeless dude with a soggy card board sign that reads "Hungry...Please Help" scribbled on it...positioned in front of wealthy tourists in South Beach Miami.....presents a more compelling OFFER then 99% of the drivel I see out there today.

      It's sad to me...to watch good people waste a lifetime creating blogs and rss feeds and websites...that ultimately lead to a $7 Dollar Ebook titled WHY BUMBLE BEES BUMBLE. NO ONE CARES. NO ONE BUYS.

      You can dress up your mediums with every bell and whistle known to man....but aint any of 'em gonna compel someone to bang his or her credit card to buy a pig of an offer....even if the pig is sportin' a fancy Fedora hat....or blue dress.

      The information age has created arrogance and laziness..."a push button"..."set it and forget it" attitude....to sales.

      And while I love the "medium" called the internet....it's never going to trump "an offer they can't refuse". It just delivers the offer faster. Big difference, peeps.

      Sadly....teaching people about CREATING COMPELLING OFFERS aint taught too much anymore.....

      I guess there's too much money teaching these poor suckers how to create "the means to the end" rather then hitting them with the truth from the jump street. Sad. True.

      So yeah...I'll take the drunk on the street with knowledge of his market..and a good pitch scribbled on card board....over a whole hell of a lot of $5K space age websites promoting stuff.....they COULDN'T GIVE AWAY FOR FREE.





      xxx Vegas Vince
      Legend.
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    • Profile picture of the author sdentrepreneur
      Originally Posted by IM Headlines View Post

      Whoever fails, fails because of his mindset. Mindset is everything. Set it
      right, and you'll never fail.
      Great point IM Headlines...I also feel that you have to fail first before you can succeed.
      Trust me on this, NOBODY starts any business including Internet Marketing without experiencing some type of failure.

      Internet Marketing right now is the Wild, Wild, West and we are all pioneers in this Forum. I think we are 99% ahead of the rest of the world that will be looking to learn Internet Marketing in the next 5 to 10 years....
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  • Profile picture of the author keivn2
    Because it is not easy at all. Unlike those claimed. Sure that you can earn 5 digit figures per month but the road for that is just crazy and ridiculous IMO. Especially when you are going to compete with millions of peoples at the same time.

    Too many hard work and time involved. This is pretty much impossible for most of the people who have 8 hours day job and don't have buffer at their side. Mental exhaustion at the best.
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  • Profile picture of the author Calvin Tan
    Hi,

    I suppose it take YEARS to become a successful Internet Marketer? Am I right?

    TIll now I am not giving up BECAUSE I had not succeed.
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  • Profile picture of the author VegasVince
    Originally Posted by DesmondTan View Post

    they give up too soon and don't try the best ways to generate traffic
    I'm sure not picking on this guy...because I feel bad for him..for real. It's what he's been taught. As for you Calvin....."does internet marketing take years to succeed....? "

    UGGGGGG! Bro....internet marketing aint a job....it's a way to get your "stuff" out to somebody who wants to buy it. That's it!

    It is truly sad to me....to see this mindset....which is probably why I seldom even post on this part of the forum anymore.

    Traffic? You'se think "traffic" is the key???

    Who taught you that?

    What makes you think a million impressions means a thing if you have nothing they want to buy???? Most of you don't. Because you're not taught that part.....

    This is exactly what I just spoke about a few posts above.

    Traffic means nothing if it's directed to a loser of an offer....or even worse....no offer at all.

    I can get free traffic out my friggin' phone book.....for FREE...and that's what's it worth... if it's not targeted to a specific OFFER that people want.

    Anybody.....any of you'se Warrior vets out there take over from here...put it words they will understand if you can.....because I'm gonna stick to the War Room from now on. This is too painful to watch anymore.

    3 posts above...I stated that most peeps....are only focused on creating the "mediums"...not the offer. This section is living proof of that...and traffic, blogs, giving up etc etc....aint the issue.

    Sell **** people want...that's the foundation....that's where you start.


    xxx Vegas Vince
    Legend.
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by VegasVince View Post

      UGGGGGG! Bro....internet marketing aint a job....it's a way to get your "stuff" out to somebody who wants to buy it. That's it!
      Come on now Vince you sound like a "Marketer" ... No it is not all about how to get someone to throw out their wallet and hand you loads of cash. Many factors are involved and this is why "some" fail because they follow that "I got to get people to whip out their wallets"

      Sorry but many things are involved here

      * building relationships
      * building a business with a "PLAN"
      * learning from your mistakes and improve yourself because of them
      * creating a foundation that is going to last a lifetime
      * learning the skills needed to market
      * realizing nobody builds a business on their own, it takes "TEAM WORK"

      Plus many many more factors involved. For some it can take 6, 9, or even 12 months before they start to see their hard work payoff... Not everyone learns at the same pace and not everyone will accomplish the same things..

      James
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  • Profile picture of the author JayXtreme
    First off... I gotta agree with James about the 99% stuffz.. who makes these numbers up?

    Having said that, we do know a whole load of people fail to make it when trying to make money online...

    Here are my thoughts:

    Mindset (<-- Most Important)

    If more people paid attention to their own mindset.. and how to own/control it, they would be one step ahead of the game already. I'm not talking about some hippy, stay positive outlook kinda thing. I mean real mindset control, using your own mind for your own benefit.

    Jim Rohn, Tony Robbins etc etc...

    Selling

    Most people are too hung up on being a "marketer".. when really, they are only ever going to sell stuff. Marketing is much more than traffic to a sales page... on the flip-side to this: selling online is as simple as traffic an a sales page.

    It may seem like a pointless distinction to make, but it's actually quite important.

    Push traffic to a sales page, and you CAN sell stuff ... marketing is a whole other game...

    Traffic isn't everything, but learn to sell on your sales pages and offers and traffic is all you need

    I'm not saying that marketing is some higher power, or cosmic plain that you'll never reach, but it is another kind of industry to what we know as "internet marketing".. focus on selling stuff, and if your path leads into marketing... cool

    So.... there's my view.... the reason why MANY (notice we didn't go all 99% on ya ) people fail to make money online, is all about Mindset and Selling...

    Give your mindset a shake, and focus on selling stuff. More importantly, actually take some time to learn how to sell stuff.

    It should go without saying, but within all this, we have the usual ethics and honesty that is required to sell stuff online... Provide value in your selling, products and offers.

    Make the customers happy when you sell stuff and it gets even easier

    Peace

    Jay

    That was WAY too much for 9am... I need caffeine...
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    Bare Murkage.........

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  • Profile picture of the author frqhuss
    What i think where people fail in IM is just because of lack work and laziness which will only take them to give up things very soon...
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    • Profile picture of the author Focused Action
      I am not sure where the 99% failure rate comes from but I know why I have not seen successes - it is not from being lazy or stupid - it is from confusing activity with focused action. Too many niches, too many "systems", too many WSO's, too many cool plugins, too many hours spent doing everything but SELLING a PRODUCT/SERVICE that a person wants to BUY NOW or if I can communicate with them, to BUY LATER!!

      And if you are not achieving success (and I am one of them now, but not for long ) I offer just a few random thoughts:

      1. Are you treating this as a serious business - potentially a life changing opportunity to allow you to have the freedom to work when and wherever you want.

      2. Have you ever written a true business plan - following one of the many blueprints out there - and focused 100% ACTION to achieve success.

      3. And as part of your business plan, have you ever stepped back and asked yourself what the hell you are selling. Could you sit in front of a group of peers and explain to them what your business is? "I am going to focus on acne, toe fungus, making money online, dating and solar energy... I am going to build tons of blogs with spun content of long tail keywords and have tons of blinking banners, then i will auto blog using scraped rss feeds........".

      4. Finally, when you are doing keyword research as almost every "system" requires you too - step back and try to get in the mindset of the person who typed in that keyword phrase. What is that person really looking for? Do they need a solution to a problem? Do they need warm fuzzy reviews to purchase a product?
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  • Profile picture of the author DeadGuy
    To be honest with you, I'm not sure that the 99% failure rate we constantly hear about is accurate. Does anybody know the data source for that statistic? Not an article or a reference, but the actual study? If such a study exists, it should contain accurate data about how many people actually have entered the IM arena. To me, this would be just as enlightening as why people fail at it.
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    You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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  • Profile picture of the author bobgabon
    Failure is a lesson learn but give up is wasting your time. Why fail because of laziness, lack of focus and always what to have a quick rich method.

    IM is art, slow and steady wins the race. You have to endure and sweat it out to be successful like some of them out there.
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  • Profile picture of the author tbsweet52
    Just pick something and do it. Almost anything can make money these days IMO.
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  • Profile picture of the author TheGraduate
    I won't speculate on exactly what might me the reason ALL the people that fail in "Internet marketing" do so. Instead I will tell why I didn't fail. Before I got myself into "Internet Marketing" I was a SERIAL BROWSER, I used to spend hours at a time browsing all over the Net getting all the free "Internet Marketing" related stuff that I could get my hands on, signing up to almost every squeeze page I came across (SERIAL SUBSCRIBER), and signing up to every "Internet Marketing" related giveaway I could find. I also used to sign up for all the free memberships I could find out there (SERIAL FREE MEMBERSHIPS SUBSCRIBER) I spent years doing all those things before I actually bought into things, and when I finally bought I did it big, I went all the way with it. Some people just buy into the first hyped up crap they find, that is one of the reasons why they fail.


    Note: Some people think that they can find the best business programs out there by protecting their email addresses from everybody as if it was gold, and by receiving less than ten emails a day.
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  • Profile picture of the author Deepak Media
    You ask "Why Do 99% of Internet Marketers Fail?"

    In my opinion... 99% of Internet Marketers do not fail. 99% of the people fail to become internet marketers.

    They don't even get started or they just scratch the surface and freak out. They quit.

    And by the way, 99% is not accurate and the meaning of "fail" is not understood by many. What you mean by "fail" is actually "quit" in this context.
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  • Profile picture of the author purplecone
    I have been wondering how much behavioral styles has to do with success or failure at IM. For the past six months, I have been teaching the DiSC profiles and Thought Patterns for a Successful Career to freshman at a career college. The behavioral profiles in DiSC seem to correlate to the amount of time it takes to succeed in IM, though I don't have any statistical or scientific proof of that.

    For instance, the D profile (dominant) usually jumps right in and gets whatever they are doing done without worrying about details too much. The I profile (influencer) wants to make sure everyone is happy and excited about whatever they are doing, but still are actively working toward getting whatever they are doing done. The S (stability) profile wants to think it through, see all sides of everything, and is more hesitant to make a change or firm commitment. The C (conscientious) profile analyzes everything to death, insisting on proof before making the effort.

    Most people are a combination of the styles. For instance, I am a CS, so I take things slow and make sure I am doing things the right way. I think this may hold me back in my IM efforts, since I tend to be a perfectionist, wanting to do things just right. The bane of the perfectionist is that if it can't be done right, they often won't do it at all.

    "Just do it," is great advice. I personally believe I could teach anyone how to do IM successfully. I am by trade a teacher of adults. I have spent nearly two years learning the in's and out's of IM. I have taught adults how to program in Java and Javascript with much less preparation than that.

    So, how do I take what I know how to teach effectively and make it work for me? That is the $64,000 question! Any suggestions?

    Linda
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  • Profile picture of the author MarketingSPY
    I was surprised to see the "few" posts who want to argue what "failure" is. It's like saying; "It depends what the defintion of IS - is?" Here's a few definitions of an Internet Marketing failure;

    *Failure could be a person who is not satisfied or happy with his/her results.

    *A person who is unable to pay all his/her bills from their efforts as an Internet Markter.

    * A person who has NEVER had a profitable campaign.

    * A person who's goal was to earn a BILLION dollars but only earned a mere $1 million dollars profit.

    Your thoughts?
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    • Profile picture of the author TheGraduate
      Originally Posted by MarketingSPY View Post

      I was surprised to see the "few" posts who want to argue what "failure" is. It's like saying; "It depends what the defintion of IS - is?" Here's a few definitions of an Internet Marketing failure;

      *Failure could be a person who is not satisfied or happy with his/her results.

      *A person who is unable to pay all his/her bills from their efforts as an Internet Markter.

      * A person who has NEVER had a profitable campaign.

      * A person who's goal was to earn a BILLION dollars but only earned a mere $1 million dollars profit.

      Your thoughts?
      You sound like some guy I know
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      • Profile picture of the author MarketingSPY
        Originally Posted by TheGraduate View Post

        You sound like some guy I know
        I'll take that as a compliment. Thanks.

        Happy Trails!
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    • Profile picture of the author THK
      None of them sound like failure to me. They sound more like work in progress. Only the second one sounds like......well....someone who is unable to pay bills from IM efforts. ("paying bills" is the keyword, "how" can be flexible)

      But if a person at this stage call it quits, that would be a different story...


      Originally Posted by MarketingSPY View Post

      I was surprised to see the "few" posts who want to argue what "failure" is. It's like saying; "It depends what the defintion of IS - is?" Here's a few definitions of an Internet Marketing failure;

      *Failure could be a person who is not satisfied or happy with his/her results.

      *A person who is unable to pay all his/her bills from their efforts as an Internet Markter.

      * A person who has NEVER had a profitable campaign.

      * A person who's goal was to earn a BILLION dollars but only earned a mere $1 million dollars profit.

      Your thoughts?
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      • Profile picture of the author Sylviane
        The key is that once you DO have FOUND the right path is to engage in it and walk all the way through until you get there. Many people stop in the way by getting distracted and lose the path... and get lost. they get stuck in the woods for having been distracted.
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  • Profile picture of the author Calvin Tan
    Hi all

    Anybody brought any online I.M products before? I had brough several I.M products but none seens to work for me. Anybody able to earn money or success by following the ebooks through those I.M products? I would like to give it a try. =)

    I believe everyone got its own methods to be successful in I.M but again I think perhaps it is alright to follow those ebooks if it is able to guide me to the path to success?

    I need enlightement. thanks
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    • Profile picture of the author Martin Avis
      I agree that the 99% figure is utter nonsense.

      Nowhere near 1% of wannabe Internet marketers succeed. More like 0.1% if we are being honest.

      And the real reason so few make it is because they have no idea HOW to succeed, or even what success really is.

      If you don't know where you want to get to, are not clear on the direction to start out in, haven't bothered to plan the best route and didn't get round to filling your tank up with gas anyway then there is one four-letter word that describes your situation: LOST.

      Internet marketing is just the means to an end.

      First, define your end.

      Martin
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  • Profile picture of the author TJCarter
    I honestly believe a lot of internet marketers fail because they take to much information in before taking any action. A newbie should always take one step at a time whilst taking action, l also believe that if they try something and it doesn't work first time then they will chase the next big thing and try that, that is the worst thing a newbie can do. If they want to make an income from the internet then they must learn from there mistakes.
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  • Profile picture of the author Raygun
    I actually posted something like this is in the success part of the forum today. I think the #1 thing that separates the winners from the losers is the fact that the winners stay consistent with their actions. They are always testing to make it better and they literally do not quit. Often times it is that persistence that makes the biggest difference in if you are a winner or a loser in this game.
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  • Profile picture of the author Michael Oksa
    Originally Posted by MarketingSPY View Post

    Naturally, these comments are only my opinions and I always welcome the ideas and comments of others.

    Many beginning Internet Marketers have a desire and passion to obtain their goals - but most will fail, quit or take longer to get there. Why?

    Here's an anology that I find interesting. It is very possible for you to work very hard and be much further away from your goal than the first day you started. Why?

    Let's say you asked for directions to a particular location in your own town. The person gave you the wrong directions and YOU ended up many miles out in the country. You are in the country and many miles away from your desired location NOT because you had no desire or did not work hard to get there, but it was solely because you were given the wrong directions.

    You wasted gas, time and became frustrated and disapponted - maybe even angry.

    Some marketers actually quit right before they are about to find the right path. I believe there are many paths you can choose to drive you straight to the building of success. Choosing the right paths will provide short- cuts and will save you time, money and hassle.

    Persistence and Consistency are usually the two key ingredients necessary for accomplishment. Don't quit and you will never fail. Keep on going - hunt for the right paths and seek out trustworthy competant people who have traveled the same road to success. Finally, test, test and test some more.

    The Warrior Forum is a great place to start.

    Happy Trails!
    Good points. I only have a few comments to add.

    There is always the danger that someone can get so far off the right path that they can't find their way back. Or, even worse, they ask somebody else for directions in the bad part of town and end up in even worse shape.

    I'm not saying that happens frequently, but it is a risk.

    The best situation is to get a tour guide for the entire trip. That way you get feedback, and can let your guide know what's working, and what could use improvement.

    You still have to rely on the integrity of your guide, and be willing to switch buses if needed. In other words, remember that the tour guide is working for you, not the other way around.

    Persisitence is great, in theory. But if you are persistently digging a hole, the only thing you will get is a deeper hole.

    I'm not trying to be negative, but wanted to point out some potential problems. You can do it. Check your course, remapping if needed.

    It can be done.

    Bon voyage!
    Michael
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  • Profile picture of the author Branding_bible
    'Failure' as such is often reached when you decide that whatever it is you are pursuing can't justify having anymore time put into it. And that's not really failing in the true sense, as you've weighed up where you are with where you'd like to be and decided that the gap's too far to bridge. So in that instance you're making the correct decision for you at the given time.

    Everyone has a cut-off point that is unique to them, and they will call it a day for many different reasons: not really understanding the internet in general, not having any glimmer of marketing spark (and all the staring in the mirror chanting 'I can do this, team me!' in the world will not change that), not being a good writer, not being organised, not being methodical, not even liking the industry... there's loads of reasons why IM would just be ultimately too hard (considering the high probability of being unsuccessful) without some base knowledge of either 'I' internet or 'M' Marketing.

    Sure you can take steps to learn about these things, like I could take steps to becoming a bikini model, but i'd be better to realise at an early stage that the industry doesn't suit me as i'm so far away from what's ultimately required.

    Not every job or career will suit everyone, and while I fully back the perseverance and dedication ethos I do think you should be realistic about things too.

    I am personally not a huge fan of all the 'run through the flames barefoot' mindset coaching that bolts onto IM, Being cynical it seems to be a way to keep people who are massively unsuited to IM to keep on the treadmill, or in the funnel.

    I know that's probably a bit unfair to generalise like that, but it's only my personal feelings about it
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  • Profile picture of the author Rod Cortez
    After two decades of business experience (ten of it online) I have learned that marketers generally fail because of one or more of the following reason:

    1. Lack of focus - they jump from one thing to the next. They never build up enough momentum. If I had a dime for every post that thread "I submitted 7 articles and I got no traffic" I'd be filthy rich by now.

    2. Treating this business like a hobby - Let's face it, we've all fallen into this category. I treated mine like a hobby for nearly two years until someone threw a coffee mug at my cranium and knocked some sense into me (thank you Frank Garon and the late Cory Rudl).

    3. Thinking that business fundamentals don't matter online - You see it every single day in this forum; people looking for the "best" or "quickest way" to make money.

    4. Lack of education (or too much education) - I see people jump into pay per click advertising without so much as having one or two PPC courses under their belt. I see people submit 25, 30, even 100 articles and then complain they don't get results; yet if they had taken the time to invest in some good courses, they would have seen results a lot sooner.

    5. Consistent action despite the obstacles - No explanation needed on this puppy.

    6. Thinking that quitting is an option -

    RoD
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  • Profile picture of the author werner77
    Most people who are starting out in IM have the wrong attitude towards it, They see the internet as a place where they can make a quick buck! you should look at it as a proper business and it takes time to build a proper business.

    And another point is not picking the right product. Find a market that needs to be served with the correct product, dont try to create one.
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  • Profile picture of the author Goatboy
    Well, if things work along the lines that I have repeatedly seen demonstrated here, this is the usual sequence of events:

    Step 1. JohnQ is out of work, the rent is due, he is desperately looking for some way to pay the rent.

    Step 2. JohnQ stumbles across the "Amazing 24 hour Internet Superstar Marketing Plan -- Earn a guaranteed $487,963 per hour from the comfort of your own couch."

    Step 3. JohnQ takes his last $87 and buys the course.

    Failure 1. At this point the first wave of folks drop out.

    Step 5. JohnQ follows the guide, setting up a few niche sites and beginning to get some backlinks.

    Failure 2. At this point, the second wave of folks drop out because the work is too hard.

    Step 6. A couple of weeks pass and JohnQ's websites are nowhere in Google. No money is coming in. JohnQ desperately posts to the WF for help.

    Failure 3. At this point a bunch of folks just quit because they can't figure out the instructions.

    Step 7. JohnQ still hasn't made any money and the rent is due. The landlord drops an eviction notice in the mail.

    Failure 4. Many go find and offline job and forget about selling things.

    Step 8. JohnQ gets an offline job but still stumbles around trying to make his websites work without a plan or any real knowledge of how to market.

    Failure 5. After 6 months or a year, JohnQ decides there is no future in selling things on the internet or anywhere else. "IM is a bunch of hooey and all gurus are crooks" he says and quits.
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  • Profile picture of the author mrsray
    I think Internet Marketers Fail because they don't know their audience, don't know the importance of understanding their visitors and solving their problems

    I wouldn't say Laziness as much as ignorance, not knowing what they get themselves into and the amount of daily work that is needed to be successful has a huge part of it I think, just like some others have said here.

    Also, those who quit because they can't figure out the instructions, to me fall into that category, because the instructions for any part of IM they need to do are easily found as "how tos" all over the net, that's just them saying it's too much work to learn the right way.

    I don't think everyone has the "umph" it takes to do this, but everyone wants to make money online and that's part of the problem.

    I always forget to treat it like a business not a hobby ... because it is fun for me. Yet that is VERY important, thanks for the reminder folks!

    I don't think it's so much of making sure that there is a demand for it as there is of finding the RIGHT product for your audience. So again, I think it boils down to knowing your visitors. You offer a solution to the right people needing it, even if it's a product that is not high in demand, you should do well with that certain crowd, don't you think?
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  • Profile picture of the author shintaro
    lack of focus and already burned out with other jobs
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