Usually, the genius is breaking things down into its most simple form.
This week I was addressing a group of business owners at my local Dan Kennedy (GKIC) Chapter on information marketing and we were talking about what things a bricks and mortar business should focus on.
I think it really comes down to:
- generating leads (getting people into your store, calling you, etc.)
- converting those leads into sales
- following up to generate first time / repeat sales (this is where most business owners fail)
The process is really similar to an online business:
- get traffic to your website
- convert visitors (subscribers, sales, etc.)
- follow up (email marketing / list building)
Every day I focus on those three areas, when it comes to learning and actual implementation.
The next time you are going to focus your attention on buying a new course, or spending time on your business, ask yourself if it's accomplishing one of these three goals:
1. Is this going to help me get more traffic to my site / generate more leads
2. Is this going to help me increase my subscriber / sales conversions
3. Is this going to help me build my list and allow me to follow up with prospects and customers.
Hope that helps.