I recently started a new campaign promoting a product in the health/beauty niche. I have been plugging away at several types of banners, landing pages, offers, times of the day/week to promote, spending a good deal on advertising, and just not getting any return.
Check that, my conversion rate is like 2%, but my affiliate manager is telling me competing sites are regularly achieving 5% - 15% conversion rates with the same advertising.
What I don't get is, my competitors are advertising the same types of products, in the same sites, all day long, and they are still running a great deal of ads. How can they be profitable? Even the content on my page is similar (not copied though), my banners, my header images, my content, etc.
How come i am not profitable at this?