Clickbank's new 'Order' Page. Please Don't do this!
Granted that they may be just split testing it.
But are you kidding me? Screaming out a 'refund guarantee' for the major part of the page?
The only thing interestin about this page is if you click that HUGE 'safe and secure' button, you see something like this:
"On an average day, ClickBank processes more than 20,000 orders from more than 200 countries around the world."
They have effectively mentioned the refund policy three times on this page itself. Not to mention that a buyer has already seen the same on our pitch page as well.
Now let's peek inside a mind of a buyer:
1) Buyer goes through our pitch page and sees a 60 day refund guarantee, so he's comfortable.
2) On the order page, the buyer sees not once, not twice, but thrice, in clean n clear words that he can get a full refund in 60 days.
3) Buyer thinks, hmmm... these guys want to give me a refund. So, i'll just buy and then ask for a refund. Maybe they'll pat my back for doing so.
Your thoughts?
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