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I thought I knew adwords

by higakun
8 replies
I am getting some really bad keyword relevance scores and it shocks me because I am being very picky with my keywords. For example, If I were to make one ad group in a campaign about dog training I would only have a few keywords like this:

"train my dog"
"dog training"
"dog training tips"

and then my ad would be something like this

How To Train My Dog
Learn Dog Training Today
Vital Dog Training Tips Just $9.99
vvv.fake-site.com

Despite this, I get a 4/10 keyword relevance score which makes the costs expensive.

I need help understanding what I am doing wrong and how I can fix it.
#adwords #knew #thought
  • Profile picture of the author DogScout
    Google just needs the money more than you. I have notice the same thing. I suspect it is a prelude to canceling the account altogether. Use Bing
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    • Profile picture of the author higakun
      do you mean that they are trying to get me to quit or that you suggest I just quit google and go with bing?
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      • Profile picture of the author butters
        What about keywords on your landing page? I thought that the QS was the keyword targeted and how optimized the landing page is towards the keyword targeted.
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  • Profile picture of the author Kris Turner
    Have you tried making changes to your landing page (and site in general)? That could be your problem.
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  • Profile picture of the author KenThompson
    Before you leave adwords, with that particular example I would try removing
    'train -- dog'.

    If your group is dog training, then only use phrases with 'dog training' in them.
    Also, the thing about keyword relevance, "last I knew," is it also encompassed
    the destination page, as well.

    So it's a flow of relevance that includes your ad group keywords, ad keywords,
    and the keywords targeted/predominant on your destination page.

    Be sure your destination keywords/phrases are relevant to your campaign.
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  • Profile picture of the author higakun
    Hmmm, The landing page quality is fine, but I guess that doesn't relate to the keyword relevance.
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    • Profile picture of the author KenThompson
      Originally Posted by higakun View Post

      Hmmm, The landing page quality is fine, but I guess that doesn't relate to the keyword relevance.
      I am not currently doing adwords. But from all the things I've read, here and
      there, the safest thing to do if it's practical for you to do is to optimize your
      landing page for each ad group. I know, it's a pain and not everyone wants to
      do it.

      I don't know how many ad groups you have. What I used to do is give each
      ad group it's own landing page. Like this:

      Ad group 1: the destination is domain dot com/dogtraining.html

      Ad group 2: domain dot com/traindogtips.html

      Then I would optimize page title, meta keywords, description, H1, content, and
      any graphics via alt tags.

      That always worked very well for me and my Q scores were always very high.
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  • Profile picture of the author higakun
    Great, thanks. I will give this advice a try
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