Had a chance to get out and play my first round of Michigan golf yesterday, and I was a little rusty to say the least. If you're a golfer that lives in the Midwest, I'm sure you know what I mean.
How They Are Related
Lots of golfers, myself included, spend too much time thinking/worrying about our final score at the end of the day. After a few good shots or a few good holes, we start thinking about how good our final score is going to look... IF we don't mess anything up.
For a lot of people, all it takes is ONE bad shot, or ONE bad hole to take the "fun" out of everything.
Ok, let's get on with my analogy. In IM, most marketers are constantly focused on their "final score" -- or how much money they're going to make.
If you're a golfer, look at every site or blog that you build, or every ad or article that you write as a "stroke" that helps determine your score.
So if you have a bad "shot" in marketing (site or article doesn't perform the way you thought it would), you'd worry about it having a bad effect on your final score (the money you'll make).
Is anybody seeing the point yet?
To play good golf, you've got to forget about your total score... and just concentrate on giving your all on each individual shot. Once that shot's done, it's done.
Dwelling on a bad shot only makes it harder for you to hit a good shot on the next one.
I think a lot of us can benefit from looking at marketing the same way. We've gotta stop thinking about how much money we want to make.
Just like in golf, we should focus on each individual shot -- each article, blog post, website, etc. This little shift in thinking makes us much more likely to see "a lower score at the end of the round" (more $$ in our hands).
I'm curious to hear any comments from all you golfers out there!!