I'm holding some great testimonials on file that have been emailed to me, but are they worthless?
Don't get me wrong, in terms of boosting my ego a bit they are great and i'm very glad to have them (everyone likes to be appreciated).
Are testimonials like this believed anymore? I mean, if you put them on your site
does anyone actually believe they're real?
I think that these days everyone knows that any Tom, Dick or Mary can just make up a testimonial and add it to their sales page (and they do - some of them are so obvious they are almost laughable).
So what in your opinion is the best way to present testimonials on a sales page these days?
Bare text testimonial?
Text testimonial with a photo of the sender?
All of the above can be completely made up, so are testimonials pretty much worthless these days?
What do you think?