This is the Squeeze Page layout that works for me like a charm.
..on a side note: i use this layout mainly for selling "services", not products - but i think, you'll get the point:
- i always end my headline with a question.
- when i list the benefits, i actually say "these are your benefits".
- i use a video to further explain my services.
- i offer a free [whatever] ABOVE THE FOLD.
[WSO] Passive List Building Formula - Easy Consistent Cash
10 Minutes Or Less Money Method