I will need to do some on page SEO, though my knowledge is somewhat limited. Working on that.
This is obviously a physical product. The artist wants to get more traffic to the new site (current alexa rank 3M+). He does NOT want to do PPC.
I have suggested:
bring blog current
get SEO friendly domain
keyword research (me)
I wondered about forum posting - haven't done my research yet for this genre of art but there seems to be a forum for everything.
Any suggestions for helping my first big client would be most appreciated. I've been at this so long with small results and I feel like this may finally be where I can land and do much better!