- Black header with large yellow or white title.
- Gray background
- Right sidebar with olive green background.
- Adsense link units right below the latest article links on the right sidebar.
At times it can be frustrating, since it seems these marketers are scooping up many good keywords and registering the domain names to match. There were times I wouldn't bother trying to rank for a keyword if I saw a site that had the keyword in the domain name and it was on the first page of Google.
Not being a quitter, I quickly realized that I can beat most of these sites, and never again have I let seeing another one of these lazy sites stop me from reaching my goals.
Why are these types of sites easy to beat?
Well, for starters they mainly have poorly written articles. Another, is the quick off-page SEO with poor backlinks. Onsite SEO is also not the best on these sites. The greatest fault with these sites is that they are done too quickly, and nothing good comes out of this.
How can you beat these types of sites?
This month alone I've out ranked 3 sites that already had the keyword in the domain name. In one example of a site, the .COM was parked, and .ORG (lazy marketer site) was on the 6th or 7th spot on the first page of Google. The .NET was available so I registered the domain name with the keyword to match.
The keyword in question is searched for over 14,000 times (exact match) each month. I was able to beat the lazy site in about a month by:
a)Better on-page SEO. The lazy site only had one article on the home page (common among these sites). I put 3 or 4 articles from 300 to 500+ words each on my home page alone. Then I write another 2 or 3 more articles for the site. I wrote better articles with LSI keywords.
b)Most of the backlinks on these sites are from comments on other blogs that have poor page rank. In one case, a lazy site has 109 backlinks and my site only has 24, but I quickly outranked the site. My backlinks are of better quality.
c)If I still have trouble outranking a lazy site, I create one or two simple videos with a link to my site. And if that doesn't work I'll through in my secret weapon, a simple but yet affective 8 property link wheel (it almost looks like a wheel ).
Remember that most lazy marketers put up these sites and through a few hundred backlinks, but never take the time to do a, b, and c.
Don't be afraid to challenge one of these sites.
I'm guilty of creating a couple of these when I first started in IM, but this is why we learn from our mistakes. Another thing I want to mention, is that one the lazy marketer's sites I'm competing with is suddenly copying my style, and even copied one of my images. Go figure!