Article Marketing - Use the third link??

by Tim_A
4 replies
Hi all, just a quick question if I may...

I use a lot of article marketing for my campaigns and it seems pretty succesful.

One of the networks I use allows three links in the article... however I normally just use two relevant keyword links to my chosen site.

My question is this... should I use the third link as a bonus link to another unrelated site or will this devalue the other links at all?

For example:

'The author often writes about #keyword1# and #keyword2# and has also started a new website about #unrelated keyword for new site#.'

Thanks for any input
#article #link #marketing
  • Profile picture of the author Britt Malka
    Hi Tim,

    I would stick to two links. If people have too many choices, they end up using none of them.

    But are you aware that you could increase your click-through by changing your resource box message?

    Remember: People don't care about you. Sorry, but that's the way it is. They care about themselves. Why should they care about what you're writing about? Why would they click on your links?

    No, give them something instead, and you'll see fast results.

    Like:

    Want to know more about #keyword? Visit site#, and get a free 14-pages report that step-by-step explains how to #keyword.
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    • Originally Posted by Britt Malka View Post

      Hi Tim,

      I would stick to two links. If people have too many choices, they end up using none of them.

      But are you aware that you could increase your click-through by changing your resource box message?

      Remember: People don't care about you. Sorry, but that's the way it is. They care about themselves. Why should they care about what you're writing about? Why would they click on your links?

      No, give them something instead, and you'll see fast results.

      Like:

      Want to know more about #keyword? Visit site#, and get a free 14-pages report that step-by-step explains how to #keyword.
      I have to agree. Giving people too many options can always backfire. Keep it simple A or B. And as far as the message is concerned, VERY true, people want to know how their problem is going to be solved, what keyword 1 and keyword 2 can do for them or their business.
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      • Profile picture of the author thebitbotdotcom
        Originally Posted by ContentArticleWriter View Post

        I have to agree. Giving people too many options can always backfire. Keep it simple A or B. And as far as the message is concerned, VERY true, people want to know how their problem is going to be solved, what keyword 1 and keyword 2 can do for them or their business.
        Well said. I agree. Too many options begins to create doubt and confusion. You only have a few seconds to get the click or not.
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  • Profile picture of the author Tim_A
    Thanks so much for the advice, I must admit i've tended to look at these backlinks as Google-food for ranking, so if I can increase the click-through rate and get more visitors naturally that'd be ace
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