Premium Video - Your Future?

by Neil Morgan 11 replies
I'm just recovering from (yet another ) Eureka moment which revolved around premium video - video that people would pay to receive.

As is often the case with these moments, it's not that I've thought of something staggeringly innovative, just that I can see how 2 or 3 technologies could be combined into a desirable product/service.

I'd tell you what it is, but I'd have to kill you afterwards

So...

...we all know that people buy ebooks in droves.

But is it the same for video? Do people pay money to see your videos?

And if premium video isn't part of your business model right now, does it feature in your future plans?

Thanks in advance for your comments.

Cheers,

Neil
#main internet marketing discussion forum #future #premium #video
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  • Profile picture of the author johnapuna
    i dont really see where you are going with this
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  • Profile picture of the author Chris_Willow
    People are putting down money to receive my videos

    But I guess you're coming from a different perspective here...
    Video, just like an ebook is a way to transfer information and definately will be sold in huge amounts in near future...

    Chris
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    • Profile picture of the author Neil Morgan
      Thanks Brian and Chris.

      No Chris, I'm not looking past video at this point. I don't think you can do 3D holographs with PHP, can you ?

      Video is here to stay for a long while.

      I'm trying to get a feel for whether people here are finding they can sell their premium video content.

      As mentioned in my original post, I have my own reasons for asking the question but it is also relevant to anyone selling information online, with things moving at such a fast pace.

      Cheers,

      Neil
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  • Profile picture of the author Don Schenk
    I enjoy video when it is used to demonstrate a particular technique... like learning software or how to setup adwords for the first time.

    But watching a "talking head" video is a waste of my time when I could have read a transcript of the material in one tenth the time it takes to watch.

    I usually convert the audio from talking head videos into an mp3 or a CD by using an external mp3 recorder attached to the computer's audio out while I go do something else useful. I can listen in my car or listen on an ipod later.

    :-Don
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  • Profile picture of the author Chris_Willow
    Well after seeing all the "They Make me watch videos" threads @ WF, it seems like many people are not happy to watch video content... Screw them

    Chris
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    • Profile picture of the author Neil Morgan
      Talking heads are one thing. Like you, I find them tedious.

      But a video tutorial using Camtasia screen recorder is so much easier to learn from than a page of instructions.

      There's a wide spectrum of content so I guess some of it will be marketable and some of it won't.

      Cheers,

      Neil
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      • Profile picture of the author LonNaylor
        Originally Posted by Neil Morgan View Post

        Talking heads are one thing. Like you, I find them tedious.

        But a video tutorial using Camtasia screen recorder is so much easier to learn from than a page of instructions.

        There's a wide spectrum of content so I guess some of it will be marketable and some of it won't.

        Cheers,

        Neil
        I'm with you Neil...

        And also, Camtasia videos have lots of other valuable content aspects to them...such as:

        The ability to PROVE what you assert. When people can actually see something in action (like software), or any kind of validation live (as opposed to screenshots), a much deeper psychological reaction takes place in their head.

        They are much more likely to be "with you" and see themselves in possession of what you are offering.

        Powerful stuff...
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  • Profile picture of the author Frank Donovan
    Originally Posted by Neil Morgan View Post

    And if premium video isn't part of your business model right now, does it feature in your future plans?
    Neil, er..are there any other kinds of plans :confused:

    Many information products now incorporate an element of video. And repurposing existing ebook material into video form has some potential; although if it's just a series of powerpoints, it probably wouldn't be considered "premium".

    Is that what you meant?


    Frank
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  • Profile picture of the author Josh Anderson
    Eureka moment which revolved around premium video - video that people would pay to receive.
    Been selling premium video for years.

    I also built a custom delivery and ecommerce publisher service for premium multimedia content delivery: Nanacast

    Individuals have been paying for premium video since the invention of the video projector ;-)

    Essentially if you have information, knowledge, training, entertainment content etc that people have a desire to obtain they will pay to access it.
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    • Profile picture of the author Neil Morgan
      Essentially if you have information, knowledge, training, entertainment content etc that people have a desire to obtain they will pay to access it.
      That's what I thought Josh - that people pay for content - the delivery medium is a secondary issue.

      Cheers,

      Neil
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