I Hate All Of You Warriors!!!!!!

I guess when targeting marketers, one can expect them to be sick and tired and USED to these kinds of headlines. But what if the OP is asking about the 'GENERAL' population, who otherwise, wouldn't really know about these tactics, or these sorts of things.


In that sense, they are not fully sick of this yet, as they haven't seen enough of it, and even if they have, what are some other new ideas that can be generated to create interest from subscribers once again?

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Everything can always be taken a step further. And to the OP, Eben Pagan is pretty good with the headlines in emails and elsewhere, and has used many techniques, from upfront and direct, to subtle and soft, to the eye grabbing 'shocking' or 'secret' related.


But right now, he markets a lot of his things with the subtle yet direct approach, wherein he just outwardly says what it is going to be in the email, alongside a subtle nudge to prompt people to go in and see it.


It really depends on the crowd you are targeting too. If you are targeting marketers, as mentioned, you will find them wanting something new and fresh, not just the same old tactics.


If you are targeting others, you will find it a bit easier at times, as long as the crowd hasn't already received 500 emails from you all with similar headlines.


It's not hard to generate new headlines and new kinds of ways, I think you just need to mirror others who are already successful at it, and see what they are doing, and then manifest that into your own little twist.


In the sense that you want new ways to grab their attention, you need to have something that no one else can offer them to begin with. That thing will also be in your headline. This kind of thing would also have to be generated or created, and would distinguish you so that others always want to read what you have to say.


Kim Roach here on the warrior forum is a good example of how to use subtle yet effective marketing. People always want to read her posts, because she always has her own twist and ways of doing things, they come there to read her things, because it's not always just the same old same old.


She's not just regurgitating every little thing and posting like crazy, instead, she's carefully thinking things out, testing, and then showing you how to do it. Getting straight to the point, and being direct.


She knows how to do it, and how to bring things to the next level-step, without annoying people or making them feel as if they need to "unsubscribe".

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In this day and age, people love information, especially FREE information. BUT that doesn't mean that they don't mind paying either. So what you can try here, is try giving them PART of what they want, in the header, and email itself.


Might be something like "how to" something or rather, or "ways to bla bla bla" or even anything more crafty that you can come up with, and then go from there.


I am looking at my inbox right now, and see what some of the marketers are doing. They are being STRAIGHT FORWARD. The headline is short, tells the subscriber that they have new information or something or rather along those lines.

Heck even look at microsoft (using hotmail.com emails, they often send out updates and whatnot to users), or yahoo....what kinds of headlines do they use in their emails, or what kinds of headlines does yahoo use on the main page where they have the news sitting right there?


They only have a little bit of space to convey a message, yet they get people reading those stories, viewing the videos and many other things. You may want to watch that carefully and look into it.


Some tactics I have seen:


(New Video) How to BLA BLA BLA.
[NEW SOFTWARE] 2000+ Twitter followers in 30 days? (video)‏ ...... [Paul Ponna]


As I am looking through this too, I see the use of RE: bla bla bla, alot by one particular marketer, and that is rather annoying. I think they should change that up, as virtually every single email in my inbox should not and could not be "re". People are literally not THAT stupid...come on?


ALERT *INSERT NAME* Great new videos - Google apps.‏


See these headlines are addressing something directly, rather than always being vague, because another issue I see with marketers, is they are vague too often. Such as saying...."last chance", "hey---I goofed...."..."*Name* quick question for you"..."Are you using these powerful tools"


I mean these things are SOO vague, and to CONSTANTLY get emails like this, your subscribers will grow bored of that. REGULAR people will get tired of the mind games, and guessing games, always having to wonder what you are on about, because your titles never address THEIR PROBLEMS.


THEY ARE SUBSCRIBED, because they think you can address and handle their problems, but here you are being vague.


Here is another headline/title from another warrior on here:


"1 on 1 coaching to get your ex back..."‏ [from the second chance romance guy here on the forum]


See, for REGULAR people, in that niche, that title is EFFECTIVE. It gets to the point, tells them they can get something, and ALSO offers something that is UNIQUE and NEW to them. The thing being offered here, is one on one coaching, which to these subscribers could mean the world, because they may think that their problems are unique and that it's better to be heard and answered directly.


So this email is title itself is taking the time to get really personal with the readers/subscribers...but also sells, and engages them to want to do something. Of course it also directs the original problem at hand, for which they originally subscribed too: getting their ex back!


There is an example that is worthwhile, and isn't too pushy, and simply takes the time to really engage with the subscribers. Subtle marketing, as mentioned. When people open this email too, they WILL feel like reading it too, because it's suggesting that they can get something they need here: some time to talk to someone (who they think knows or is an expert), about their issue.


Whereas with other headlines, like the vague ones above, they have to skim through it SKEPTICALLY, just to see if it even has anything they need during that moment. Since they have to guess, they will be a bit agitated when opening it to begin with, which means they will not be too open to sales just yet.


WHEREAS anyone who opens that other email, where it clearly states what it is, they already know it's something they need, and are already ready to be sold to. Now it would just be up to the email to effectively keep and increase their trust in you that they should now buy that new service you are offering too.


But by being upfront and direct with what you are offering in the title, you establish this subconscious trust, wherein they don't think they are getting conned or are being sold something that won't help them, but rather freely choose to let it help them on themselves, without even realizing it.


It's like if you are cold in your home, and someone offers you a blanket to warm up. You take it pretty much by default. Their direct offering wasn't too pushy, nor was it too sales-y...was simply something you needed, they recognized and got that for you, no questions asked.


So my point is to just give them what they want (the help and answers), and you will get what you want (sales).


That's the kind of marketing that I think should be applied in emails MORE OFTEN than not.

You simply need to think through:

# What is my prospect thinking? What is at the top of his mind in terms of what he wants and needs?

What is he likely to be desperate for now?

Hopefully you'll have a product or content designed to fulfill one of those desires or needs.


# Then think...what statement will immediately appeal to that desire in a graphic way to get my prospect's attention?

How can I describe what I have to offer in this email in a way that will force him to open it?


When you start by thinking through who your prospect is, what he wants and how it relates to what you have to offer it gets a whole lot easier to design something that will appeal to him.

Beyond that you may want to test different subject lines to see which work best in reality.

Kindest regards,
Andrew Cavanagh

I couldn't agree more! We've become way too jaded to go for "clever" or "wtf" headlines in my opinion. I think majority of people (particularly in the IM niche) will discard most emails that don't present some immediate and obvious benefit in the subject line.