Anyone Have Experience Of Marketing Law Firms?

by Rezbi
2 replies
I'm looking for some information on how to market law firms.

This firm is in the U.K. so I'm not sure how similar the marketing process would be to the U.S.


Anyone know anything?
#experience
  • Profile picture of the author kindsvater
    As someone who has marketed my own law firm, my advice is to market like many other products or service: provide great information for free, pick a niche, do seo, contribute to forums, etc.

    There are also a couple excellent books by Ford Harding, one called Rain Making and the other titled Creating Rainmakers.

    The post implies there are marketing techniques just for law firms, which is incorrect. Core marketing techniques apply just fine.
    {{ DiscussionBoard.errors[1921831].message }}
  • Profile picture of the author hidigger555
    Check out a book by David Maister called "Managing the professional service firm".

    Don't be put off by the title - he devotes a significant amount of chapters to marketing. A great read.

    Is this your first time dealing with Law firms?
    {{ DiscussionBoard.errors[1921978].message }}

Trending Topics