Calling all expert LAUNCHERS.
Hello all.
I have a question concerning product launch.
I have launched several products in the past but this time
I am in somewhat of a situation.
A very reputable marketer is launching a product that is somewhat similar to mine.
10,000 or more on his list through joint ventures.
Our products would come out around the same time frame.
My question to those who have veteran experience in launching products.
What type of timing strategy should someone use if he was in a different league from the guru who is launching a similar product.?
Any ideas?
Thanks for any input.
EJ
I have a question concerning product launch.
I have launched several products in the past but this time
I am in somewhat of a situation.
A very reputable marketer is launching a product that is somewhat similar to mine.
10,000 or more on his list through joint ventures.
Our products would come out around the same time frame.
My question to those who have veteran experience in launching products.
What type of timing strategy should someone use if he was in a different league from the guru who is launching a similar product.?
Any ideas?
Thanks for any input.
EJ