How To Track Individual Article Conversions

Hey Warriors,

Are those of you who do article marketing tracking each article to see which ones are converting the best? If not, you should! When you do, you can go back and check out that article to see what you did differently that worked so well.

But even if you want to, do you know how? Here's one way that uses Google analytics. I'm sure there's more (maybe better) ways to track, but here's what I'm doing...

Step #1: Set Up Goals In Analytics

This is pretty easy once you do it a couple times, just go to edit in your analytics account and create a simple goal that tracks when a subscriber or sale is made.

All I do is make my goal destination the thank you page that my subscribers see right after they optin.

Step #2: Build Your Tracking URL

Head on over to Google's URL builder and enter the required variables in. I'm only using the three right now, but you can enter more if you want to get more detailed with it.

Here's what I do -
Campaign Source: eza (where the traffic comes from...eza=ezinearticles.com)
Campaign Medium: article (type of traffic)
Campaign Name: 001 (tracking number for article)

Then click "Generate URL" and it will spit you out a long URL

Step #3: Put The URL In Your Resource Box

This is pretty easy, just replace your usual URL with the one that you just built. Sure it will be long, but that's ok.

Step #4: Make a Spreadsheet

Open up excel or openoffice calc and make a simple spreadsheet to track your articles. All you really need in it is a column for the article title, and a column for the tracking code (the number from Campaign Name, ie. 001)

DONE

Now you can check your Google Analytics account and see EXACTLY where your traffic is coming from, and which traffic is converting. This will help you drill down to see what's working and what's not working in your niche. Then just keep testing stuff and tracking it, and you'll begin to get better conversions with the same traffic. And that's always the goal right?!

If you have a different way you track your traffic please tell us! I'm always interested to see how other marketers do things. That way I can fix my errors and become better

Anyway, hope this helped someone.

Tyson