3 ways link exchange question?! Is it worthless?

9 replies
Hello warriors!

Are you using 3 (or 4, 5 etc) ways link exchange software?

For instance, site A links to B, B to C and C back to A. So A (and the others, of course) has a one way link pointing to it.

Are they hard to manage? (Eg: you cannot tell who links to you)

Are they worthless? (Easy to detect by SEs)

Please advice.

Thanks,
#exchange #link #question #worth
  • Profile picture of the author write-stuff
    I don't know if Google follows all the paths with enough zeal to catch those or not. The obviously better approach is for you to have two different sites (maybe even better under different hosts). Call them A and B. People link to A and you link back to them from B.
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  • Profile picture of the author Ross Goldberg
    Google uses patterns to figure out when people are trying to work the system.

    These things do seem to work now, but it will get caught eventually.

    I recommend using a multi-tiered link building strategy via articles, social media, press releases, blogs and whatever else you can think of. That will always work.
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  • Profile picture of the author zeurois
    Even if you have... say 5 hops instead of 2 ? A-B-C-D-E-F-A
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    • Profile picture of the author Kay King
      "Link exchange software" throws me a bit - can you clarify what you mean?

      I have used 3-4 site link strategies - BUT those links are not done with software, the sites are on different servers and the links on each site suit the theme of that site and are something visitors to the site would have interest in.

      I wouldn't focus on it as a main strategy for sites. If you are doing it only to manipulate ranking, especially of unrelated sites, don't be surprised to find yourself playing alone in the Google sandbox.

      Multi-way linking can be very effective and has been done for years - but never underestimate the ability of google to see what you are doing.

      kay
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      • Profile picture of the author zeurois
        Originally Posted by Kay King View Post

        "Link exchange software" throws me a bit - can you clarify what you mean?
        There's no need to do that, you got the question

        The idea behind these softwares is that they place a file on your server with links (actually you upload it, but they update it on a regular basis). You do the same and have 10 links to others, and other 10 websites will point to you in this "matrix".

        What I intend to do is build an app like this and have the member websites confirmed and reviewed before they're accepted in the system. And they will point to other websites only based on certain themes/keywords.

        Will this help?
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  • Profile picture of the author Andrew Wilson
    It is possible to analyse clusters.

    Think of it this way.

    If you have a 'community' of 500 members, each with, say, 20 sites in the system then you have a universe of 10,000 sites. Even if site A links to site Z and site Z to site G at the end of the day you have a cluster of sites with a statistically anomalous linking pattern - basically the question becomes 'what are the odds of these sites all linking together by chance' and the answer is very small odds.

    So, ultimately, when enough sites are linked and enough 'noise' is created the network will be flagged and action to filter the results and remove the noise will be taken.

    The larger the network and the higher the value of each participating site is to search engine users the less likley action becomes but for sure these linking structures will always be found. It is only a question of when and how action is taken.

    IMHO using parasite hosting on valuable properties is always going to be the safest means of avoiding penalites becasue the host sites themselves (and their associated communities) will work to protect the host site from spammers and system gamers.
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  • Profile picture of the author zeurois
    Hmm.. I'm not sure why would they flag it, it's not manipulating anything. It's just like reciprocal links, just that I link to some websites and other websites link to me That's it. They're on-topic, etc.
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    • Profile picture of the author Andrew Wilson
      Originally Posted by zeurois View Post

      Hmm.. I'm not sure why would they flag it, it's not manipulating anything. It's just like reciprocal links, just that I link to some websites and other websites link to me That's it. They're on-topic, etc.
      Hey, you asked the question!
      Read Google's webmaster guidelines. They will give you all the info you need.
      That is not to say 'don't do it' just helping you to be aware that non-reciprocal linking is not hard to track down. It is a math thing, statistical analysis of linking patterns and, not to sound too patronising, often ignored by webmasters because they do not even understand the potential for discovery.
      It can be argued that reciprocal linking is fairly natural - I link with you coz I likes your site and you return the favour. This argument can not be applied to non-reciprocal linking, the ONLY reason for doing non-reciprocal linking is to attempt to hide and thus game the search engines ranking algorithm.
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  • Profile picture of the author Tuzic
    Banned
    hi,

    i agree with that post have different sites and link like that then google will pick them up otherwise they wont be noticed.
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