14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

Social media traffic - hard to convert?

by Deric Yin
12 replies
I've generally found traffic from article marketing and Squidoo to be relatively easier to convert - given the pre-selling nature of articles and Squidoo lenses (if done right).

Traffic from social bookmarking and networking sites - how's the conversion like? Anybody who has done Digg / Stumbleupon / Facebook traffic generation care to share?
#convert #hard #media #social #traffic
  • Profile picture of the author Ross Goldberg
    The simple answer is low.

    It all depends on SOOOO many factors that it's really hard to gauge.

    People say the click-through rate on Twitter is dismal and I'd have to agree in general. However, I got 5 sales out of 30 clicks on a recent offer.

    I use Digg mostly to have a high ranking link pointing to my sites. If you use a good keyword term, it can get you decent traffic. The "Digg Effect" is a server melting mess that doesn't normally lead to good sales.

    Facebook is a different animal from Stumbleupon and Digg. I use Facebook to build relationships with people and push them into my marketing funnel slowly. A rushed ad posted somewhere will not get good results there, people are there to hang out, not buy stuff.

    These are my results, I'm sure others have different comments and results.
    {{ DiscussionBoard.errors[169218].message }}
    • Profile picture of the author JayXtreme
      DIGG and SU users convert very poorly.. I would not focus your efforts on this traffic...

      Twitter does quite well if you are connecting with people in your area of market

      Peace

      Jay
      Signature

      Bare Murkage.........

      {{ DiscussionBoard.errors[169222].message }}
  • Profile picture of the author Deric Yin
    To conclude: as a general rule of thumb - social bookmarking is for building high PR backlinks and not for direct traffic.

    Thanks warriors!
    Signature
    Got Dating Traffic? This has got to be the easiest way to make money. Click Here

    ★ Get $200 EXTRA on top of 75% ClickBank commissions ★ Find Out How
    {{ DiscussionBoard.errors[170906].message }}
  • Profile picture of the author Rachel Goodchild
    I used facebook today to target a very direct range of people- for a special offer
    conversion rate good- about 35%
    I only use it very sparingly, and only with small groups

    it cna work- just not big mass market type of stuff
    {{ DiscussionBoard.errors[170936].message }}
  • Profile picture of the author Deric Yin
    Rachel, thanks. The conversion rate at 35% was not merely good...it was phenomenal!

    Could you share the size of the base? 35% on 100 or 10,000 clicks tell two very different stories.
    Signature
    Got Dating Traffic? This has got to be the easiest way to make money. Click Here

    ★ Get $200 EXTRA on top of 75% ClickBank commissions ★ Find Out How
    {{ DiscussionBoard.errors[170967].message }}
  • Profile picture of the author MarcusXavier
    you have to very careful in the way you try to convert traffic from social bookmarking sites. if you try to hard-sell them, they will ignore you.

    on whatever niche you are going after, make sure that the landing page you are sending this traffic to is not only relevant but of interest to them. and be sure to have an opt-in form.

    i find that the best way to get max conversions on my social bookmarking traffic is to capture their contact info(of course by using a free offer or other type of bait) so that i can market to them later on.

    if you try to hit them with something to buy right off the bat, you'll have a very poor conversion rate. build trust and a relationship first, then sell to them.

    this will improve your conversion rates substantially.
    {{ DiscussionBoard.errors[171133].message }}
    • Profile picture of the author Dana_W
      Hey Marcus, I think I'm you're first Twitter follower!

      I have never had any luck with getting stumbleupon traffic, Magnolia, Propeller, etc., to convert - I just use it for backlinks.
      {{ DiscussionBoard.errors[171145].message }}
  • Profile picture of the author Stanley Tang
    Digg sucks
    Stumbleupon is a little better but still sucks
    Twitter is okay but conversion rate is nowhere near the conversion rates achieved from email lists
    Signature
    eMillions: Behind-The-Scenes Stories of 14 Successful Internet Millionaires
    Get Your Copy of The #1 Best-Seller Now At Amazon For $13.57

    http://www.emillionsbook.com
    {{ DiscussionBoard.errors[171154].message }}
  • Profile picture of the author Deric Yin
    Hmm. One can't hel but to wonder what's behind all the Web 2.0 traffic hype out there today.
    Signature
    Got Dating Traffic? This has got to be the easiest way to make money. Click Here

    ★ Get $200 EXTRA on top of 75% ClickBank commissions ★ Find Out How
    {{ DiscussionBoard.errors[171157].message }}
  • Profile picture of the author Ross Goldberg
    Deric - Social media traffic is doable, possible, and can be better than most other sources if you do it right.

    You use social media to build relationships and a loyal following.

    It isn't as simple as "throw out a link and everyone buys your stuff".

    It takes time and very smart marketing.

    Most people honestly do it wrong, but when done right, it can build a business to amazing levels.
    {{ DiscussionBoard.errors[171167].message }}
  • Profile picture of the author Dana_W
    I get a lot of ghostwriting business from Twitter. I just find that you can't use social media to promote other people's affiliate offers or to promote an adsense site. If you are selling products or services though, I find Twitter at least to be very helpful. I don't know how I'd convert traffic from Stumbleupon or Digg though...I think it's easier with sites like Twitter which encourage you to have conversations with people. Same goes for Facebook or Linkedin.
    {{ DiscussionBoard.errors[171169].message }}
  • Profile picture of the author scene4u
    Social bookmarking traffic often brings with it a high bounce rate and very low conversion rates because people are not looking to buy products. People using these sites are generally looking for viral content that they can read or watch quickly and then move onto the next site.
    Signature

    Psychic Readings http://www.kooma.co.uk
    Search engine optimisation Londonhttp://www.searchsensations.com
    Abs Workout Now http://www.absworkoutnow.co.uk

    {{ DiscussionBoard.errors[171174].message }}

Trending Topics