35 {{ upvoteCount | shortNum }}
35 {{ upvoteCount | shortNum }}

Newbie wants to launch an e-Book in a non-IM niche. Aims for $100K sales in 1 week. Any tips?

by theultimate1
26 replies
Hello Everybody,

I know that sounds way off the mark. But, I just read about a launch from a not-so-popular name in the IM world that did well over $125K in a day. Barring the experience aside, I have a very modest aim. :p j/k.

However, I'm interested in learning about what goes behind big launches, especially in the non-IM world. How do they do the pre-launch? Where do they advertise, and in what forms?

I also understand that no one's going to handle me all the information on a silver platter. So, let's just start with a steel plate, if you will. I'd like to know just a few starter tips (and more, of course). I'm standing at nearly $500 in debt, and am aiming to make $500K within a year from today. What a way to start a financial year, you might say! I know it's entirely possible (even on part-time, as I have a good full-time job to presently live by)... I just want to get started.
#$100k #aims #ebook #launch #newbie #niche #nonim #sales #tips #week
  • Profile picture of the author Christian York
    Originally Posted by theultimate1 View Post

    I'm standing at nearly $500 in debt, and am aiming to make $500K within a year from today. What a way to start a financial year, you might say! I know it's entirely possible (even on part-time, as I have a good full-time job to presently live by)... I just want to get started.
    You aim to make 500k in one year working part time in a business you know nothing about?

    You would need a very good product, a well written and professional salespage, good pre launch content, and a lot of partners who are willing to mail their subscribers.

    That's really it.

    Good luck
    {{ DiscussionBoard.errors[1936926].message }}
  • Profile picture of the author nikolaaa
    Find someone who know that nice to create product for you.
    With just one product (ebook) you can't make much profit.
    So, make many backend products (video,membership site...etc..).
    Give high commission to affiliate and pay JV broker to find affiliates.

    But to do all this you need to invest a lot.

    Good luck!

    Nikola
    {{ DiscussionBoard.errors[1936961].message }}
    • Profile picture of the author E. Brian Rose
      Originally Posted by nikolaaa View Post

      With just one product (ebook) you can't make much profit.
      That is about as truthful of a statement as when my ex-wife said that the guy on the phone was her cousin.

      There are a lot of people that are doing very well from just one product. Personally, I think that if you can do it once, you can do it again... but there are people making a living on just one product.
      Signature

      Founder of JVZoo. All around good guy :)

      {{ DiscussionBoard.errors[2066669].message }}
  • Profile picture of the author Orkhan Ibad
    I don't think newbie can make 125K in one day. Probably, these kind of big launches are comng from JV partnerships. So, you have list and partner with other people who have a list, too. You lauch the product and send them to lists. The result can be even million $.
    {{ DiscussionBoard.errors[1937028].message }}
  • Profile picture of the author Ella Sylvian
    You have already decided what you want to achieve in the longer term ($500K) which is a good thing. Without an end destination it is very difficult to plan a course to take.

    However, your timescale is too ambitious. Start off by setting yourself smaller goals and increase until your results are what you want.

    Learn by observing other people's launches, create back end offers, upsells, etc. and make sure your products are top notch and truly help your customers.

    Create a business in your niche to help other people get where they want to be and the money will follow.

    Ella.
    {{ DiscussionBoard.errors[1937047].message }}
  • Profile picture of the author Ruka
    Jeff Walker has a progam called Product Launch Formula that might help you out a bit
    {{ DiscussionBoard.errors[1937327].message }}
  • Profile picture of the author Kay Zee
    Well, first thing I would do is stop reffering to yourself as a newbie. Not a good place to be mentally. On the flip side, dont pretend that you know everything. View yourself as a student of marketing.
    {{ DiscussionBoard.errors[1937340].message }}
  • Profile picture of the author BlogDiva
    WOW..you are striving for some big goals here, not sure if you should reach so far as a newbie. As stated by some of the other members you really will have to put in some work, I also believe these type of numbers are reached with PPC campaigns so therefore you will need more cash.
    {{ DiscussionBoard.errors[1937371].message }}
  • Profile picture of the author theultimate1
    Thanks everybody, for a load of good tips. As for my $500K target, I know that one product won't be sufficient. Also, PPC and JV partners coupled with some pre-launch stuff is required.

    And, that's what I'm searching for here. I also understand that nobody is going to serve me pie on a silver platter, but I could use a few operational insights, from a broader perspective (nothing detailed).
    Signature
    If Content Is Your King, Then This GhostRider.. err.. GhostWriter Is Your Knight!
    My Sample Articles
    {{ DiscussionBoard.errors[2062490].message }}
  • Profile picture of the author Mary McLean
    Hi The Ultimate 1!

    Jeff Walker is the king of launches, his product is 2K...Awesome info for those experienced a bit.

    You have been around, like bamboo growing underground, for 5 years, it seems, so you have possibly been chewing this day over for a while now & will have heard of him.

    But...did you hear about the young lad in India who emailed Mark Joyner & asked him to help him?

    He went on to make/earn over 100K in 2 weeks from selling a book!
    He did this with no writing etc etc...

    The thing is... he went to 50 successful people and got them each to write a "chapter" for him, comliled them, published & here's the killer tactic...
    He got THEM to promote the new book to their in house data bases (lists)!

    Kaaachinggg!

    My little refugee friend in Sydney is now doing that here at the moment & has an amazing line up of successful people on board with her.

    Each successful person then sends her off to their "mates" who, obviously are on the same financial platform of success...and the rest will be history!!

    Hey...YOU aren't that person from India that Mark Joyner helped...are you?

    OMG...wouldn't it be a "Coincidence"..as I just heard that story this morning!

    Hope I gave you some strategic info there anyways & you will use it...(again???)

    Kindest,
    Mary
    Signature
    Newbie Starting Out?
    Get Free Weekly Lessons Here
    {{ DiscussionBoard.errors[2062618].message }}
  • Profile picture of the author CurtisN
    Don't launch an ebook...launch a product. The profits are in the back-end, not the front-end.
    Signature
    Curtis Ng (blog) - Product Launch Manager
    {{ DiscussionBoard.errors[2062653].message }}
  • Profile picture of the author jzmoore
    Goals are important, but 500K as a newbie, unrealistic. Ebooks are nice as an entry level product, but what is your backend to support it. When a guru launches a product, the money is not made with the ebook, but they are looking to sell the "true" product -- the coaching program for 3k-10k, or the membership for $500.00 per month.

    Re-think your business model, go for your dreams, but be realistic. Not saying that it is impossible.

    It is just, I despise all the hype of the Ferrari's and Mansions giving people false hope, then they drop out when they don't make 25k after two weeks, saying Internet Marketing is all BS.

    My two cents worth.
    Signature
    {{ DiscussionBoard.errors[2062677].message }}
  • Profile picture of the author Emily Meeks
    Outsource everything that needs to be professionally done (copywriting, graphics, etc.). That's easy enough.

    Landing JVs... well, JV partners are human beings too. You have to Build Relationships with Humans. That doesn't happen overnight. You can't just waltz in and ask them to make you a million bucks, to put it bluntly. You'll need to show what's in it for them - will promoting your product help or hurt the integrity of their business?

    R Hagel currently has a free WSO about properly landing JVs... her name is one you want to pay attention to, because she Knows What She's Talking About. Seriously, look her up.
    Signature

    In all that you do, know your True INTENT...

    {{ DiscussionBoard.errors[2062691].message }}
  • Profile picture of the author Branlan17
    I get the notion from your "part time" comment that you have some weird idea that IM is easy. Ok hang on a minute, maybe that isn't such a weird idea considering all of the BS "get rich on AUTOPILOT" products. However, contrary to popular belief, you wouldn't go into any brick-and-mortar business with no knowledge and expect $500k in a year... IM is no different and you'd better work your ass off 10+ hours per day if you want to even push six digits in a year's time.
    Signature
    {{ DiscussionBoard.errors[2062700].message }}
  • Profile picture of the author Floyd Fisher
    Originally Posted by theultimate1 View Post

    Hello Everybody,

    I know that sounds way off the mark. But, I just read about a launch from a not-so-popular name in the IM world that did well over $125K in a day. Barring the experience aside, I have a very modest aim. :p j/k.

    However, I'm interested in learning about what goes behind big launches, especially in the non-IM world. How do they do the pre-launch? Where do they advertise, and in what forms?

    I also understand that no one's going to handle me all the information on a silver platter. So, let's just start with a steel plate, if you will. I'd like to know just a few starter tips (and more, of course). I'm standing at nearly $500 in debt, and am aiming to make $500K within a year from today. What a way to start a financial year, you might say! I know it's entirely possible (even on part-time, as I have a good full-time job to presently live by)... I just want to get started.
    Want to know how the real money is made.

    Google 'upsells'.
    {{ DiscussionBoard.errors[2062731].message }}
  • Profile picture of the author mikemcmillan
    I don't mean to burst your bubble, but the first thing I'd invest in is a reality check. Then I'd enroll in the school of hard knocks, followed by paying your dues. After spending years doing those things that many of us have done, then we can talk about the 500k earnings year.

    I don't mean to be rude with my comment, but I've spent 20 years in this business and pulled more all-nighters than a soul should ever pull, and learned the meaning of the word "sacrifice" to get to where I am today.

    This business isn't a game. There are some of the smartest, most dedicated, most talented and motivated people in the world out there who do make 500k a year and more--but they all paid their dues and made sacrifices along the way.

    Again--reality check.
    Signature

    I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
    Check it out here.

    {{ DiscussionBoard.errors[2062795].message }}
    • Profile picture of the author Paul Myers
      Mike,
      I don't mean to burst your bubble, but the first thing I'd invest in is a reality check. Then I'd enroll in the school of hard knocks, followed by paying your dues. After spending years doing those things that many of us have done, then we can talk about the 500k earnings year.
      It does not have to take that long, nor does it have to be "painful." When it is, that's usually the result of not having a plan that's designed for scalable growth.

      The first key is the offer: Learn to research markets and find something that people want badly, along with the necessary channels through which to sell it to them.

      Plan a killer product. Something that delivers in a big way, and that has a solid positioning hook to make it stand out from the rest.

      Write the sales letter while you're still excited.

      Create the product to meet as much of that sales copy as possible, and then see what you can add. Then edit the copy to take out anything you couldn't find a way to deliver and add anything extra.

      Develop 3 lead generation offers, and test them for conversion.

      Develop a follow-up system for people who visit and don't buy the first time.

      Refine the system to get solid conversions, so you know what you're making with each visitor.

      At this point, you're ready to recruit affiliates and launch partners, along with testing media buys.

      That is an extremely simplified version of the process, but it's the road to where you want to go. There are all sorts of things you can (and should) add over time. Upsells, back end offers, relevant affiliate promotions, etc. But this will get you started.


      Paul
      Signature
      .
      Stop by Paul's Pub - my little hangout on Facebook.

      {{ DiscussionBoard.errors[2062833].message }}
  • Profile picture of the author theimdude
    Originally Posted by theultimate1 View Post

    Hello Everybody,

    I know that sounds way off the mark. But, I just read about a launch from a not-so-popular name in the IM world that did well over $125K in a day. Barring the experience aside, I have a very modest aim. :p j/k.

    However, I'm interested in learning about what goes behind big launches, especially in the non-IM world. How do they do the pre-launch? Where do they advertise, and in what forms?

    I also understand that no one's going to handle me all the information on a silver platter. So, let's just start with a steel plate, if you will. I'd like to know just a few starter tips (and more, of course). I'm standing at nearly $500 in debt, and am aiming to make $500K within a year from today. What a way to start a financial year, you might say! I know it's entirely possible (even on part-time, as I have a good full-time job to presently live by)... I just want to get started.
    You need to come to the real world as what you want to do is not real. Get out of debt first and set real goals but you need to first decide. This or your full time job as it takes work to succeed to making money on the internet .......and $$$
    Signature
    Do you want 30 back-links in my PRIVATE BLOG network for ONLY $20 ???
    [LIMITED ACCESS + FREE ARTICLE INCLUDED OR YOUR OWN]

    CLICK HERE NOW
    {{ DiscussionBoard.errors[2062933].message }}
  • Profile picture of the author Dennis Gaskill
    While many don't think your goal is realistic, myself included, never let anyone tell you what is possible for you. You're going to have to do more research than just asking around in marketing forums though. Asking questions in forums is hit and miss. The quality and number of answers you get depend on who happens to be using the forum when you post your thread. In all likelihood, you're going to have to invest in training material to have a chance to make your goals happen in the time frame you're shooting for.
    Signature

    Just when you think you've got it all figured out, someone changes the rules.

    {{ DiscussionBoard.errors[2062972].message }}
    • Profile picture of the author milkyway
      Concerning you original question about product launches:

      Jeff Walker's Product Launch Formula is great if you want to learn a lot about product launches. You have to have some basic knowledge, though, and it's not cheap (but well worth the price IMHO).

      Jeff also had lots of free content out when he launched the product the last time, although I think he pulled most of it down. But do a quick search for "six in seven" or "product launch formula", have a look at his stuff and get on his list. If you pay attention, you can get a lot of education for free...

      But there has also been some very good advice in this thread...

      Cheers,

      Regine
      {{ DiscussionBoard.errors[2063126].message }}
  • Profile picture of the author gabibeowulf
    I would start by building an responsive email list. Make a series
    of great reports people would pay for and give them away (in
    exchange for the email of course).

    Test out the response of your list. Survey them and find out
    their needs and build a product around that.

    Integrate continuity if possible ...

    However, it all starts with an email list
    Gabriel
    Signature
    {{ DiscussionBoard.errors[2063134].message }}
  • Profile picture of the author apollocreed
    Note that:

    1) It probably took 6 months to prepare for that launch
    2) about 50%-75% of the $125,000 went to affiliates +marketing
    3) Refund rates will be 20% -30% if it is a CB product
    4) TAX will take up 20% plus of his profits

    Therefore that would leave him about $30,000 for six months work.
    Not bad.

    But you may be able to make a lot more money if you placed less emphasis on the money and more on providing something useful.

    But if it is all about the money, then $30K in 6 months is the same as $5,000 per month.

    I would much rather make $5,000 per month, every month, then just $30K once per year. Also making $5,000 per month is equal to nearly just $150 per day. I bet you could have far more realistic success earning $150 per day, everyday, then trying to make $125,000 in sales in one day.
    {{ DiscussionBoard.errors[2063415].message }}
  • Profile picture of the author shabit87
    I would think your goal is very attainable, but prep time will be a must to acheive it. You're going to need more than an ebook for one thing. Consider having videos to go with it and have someone read/record the ebook to make an audio product. Also a worrkbook to coincide with each would be super helpful. You'll also need free things to give away. This can be info revealed in articles, free videos, coupons, whatever.

    After you have those things, you'll need to find JV partners. While you're finding your partners, be sure to be getting feedback and suggestions on improving your product. Someone from the forum can help and even potential JV partners may be willing if they see your product has potential.

    So ya see, your goal is very doable, with time and prep work. If you're willing to take the time to learn and work, I see no reason why you're goal can't be obtained...maybe not just as soon as you thought, but once you're ready that week you seek can be very profitable.
    {{ DiscussionBoard.errors[2063458].message }}
  • Profile picture of the author Kelly Verge
    Step 1: Surround yourself with people who have done $100K+ launches...
    Signature
    {{ DiscussionBoard.errors[2063533].message }}
  • Profile picture of the author mikemcmillan
    Paul Myers said...

    Write the sales letter while you're still excited.

    Create the product to meet as much of that sales copy as possible, and then see what you can add. Then edit the copy to take out anything you couldn't find a way to deliver and add anything extra.

    Paul, my comment was more of a knee jerk reaction, your's was more helpful. Your two paragraphs above are excellent and I agree totally.

    You're right, it doesn't have to be painful, but it isn't a game either. --Mike
    Signature

    I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
    Check it out here.

    {{ DiscussionBoard.errors[2066620].message }}
  • Profile picture of the author Bobby Carson
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[2066696].message }}
    • Profile picture of the author SmartFX
      As a newbie it would be very tough to make $500k within a year.
      But nothing is impossible in the current world. You just have to walk in the correct path.
      The eBook isn't a good idea. The best way of earning great deal of money is Affiliate Marketing. There are some companies that give $50-$200 commission for selling their product. You just have to hire a skilled marketing professional from poor country through outsourcing site.
      They will do the whole job done for you at a very low budget.
      {{ DiscussionBoard.errors[2074344].message }}

Trending Topics