Who started the $47 long sales letter big red text thing?
I'm relatively new to IM, so a newbie.
Does anyone know who can be credited with starting the $47, $97, $197, $497 thing? And when?
Who started the long sales letter with big red title text?
Who started the bonus offer idea? Arrows to opt-in forms?
Were they the same person? or different people? Did it happen all at once (revolution) or was it an evolution (dripped out over time)?
I'm just interested in the history side of it and who were the people who have shaped the way IM looks today.
Does anyone know who can be credited with starting the $47, $97, $197, $497 thing? And when?
Who started the long sales letter with big red title text?
Who started the bonus offer idea? Arrows to opt-in forms?
Were they the same person? or different people? Did it happen all at once (revolution) or was it an evolution (dripped out over time)?
I'm just interested in the history side of it and who were the people who have shaped the way IM looks today.