Double Opt-In Subscriber Lists - What's the value per subscriber?
I was hoping some of you guys who have large double opt in email lists could share with me what your value per subscriber per month is.
For example, if you had a list of 100k and this list alone made you $100,000 per month, then your value per subscriber would be $1 per month.
I know this will vary based on niche and how targetted the subscribers are etc. I'm just looking for some real life examples as this is the line of business I am moving in to soon and would love to get a guage of some rough examples of what I can expect before I start testing.
If people aren't comfortable talking about their list size/value per subscriber/niche etc then links to some articles or resources that discuss this would be great too.
Cheers.
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