Facebook Advertising Warning!

71 replies
Please check out this video before you deside to spend money on advertising on Facebook.

Click here and watch
#advertising #facebook #warning
  • Profile picture of the author aandersen
    yes, he tells it like it is. nice share.

    i got sick of all that facebook is bigger than google stuff recently.
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  • Profile picture of the author Rezbi
    Very good points, and they make sense.

    I never look at ads on facebook.
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  • Profile picture of the author xbokcom
    Thanks for posting this. I also wanted to start facebook ads.
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  • Profile picture of the author xbokcom
    Thanks for posting this. I also wanted to start facebook ads.
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  • Profile picture of the author magicmoola
    OMG...I am so lucky that you posted this today. I was thinking to advertise my products on facebook. In fact, what he is telling was quite true, but I did not realize when someone joining facebook for playing games. This mean they won't look at the ads at all or they may skip the ads.

    Thanks.
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  • Profile picture of the author Underground SEO
    I'd heard this also, I would advise anyone to go with google adverts over facebook ads.
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  • Profile picture of the author GeorgR.
    haven't watched the video, but it is clear that facebook, myspace etc. is NOT really a "buying audience".
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    • Profile picture of the author usearchme2
      Originally Posted by GeorgR. View Post

      haven't watched the video, but it is clear that facebook, myspace etc. is NOT really a "buying audience".
      Hmm that is a pretty good point, yet some people swear by using facebook ads, so it must work at some level, although ive never tryed it YET lol !

      Woc
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  • Profile picture of the author aandersen
    advertising on facebook can be very profitable

    the point is that you have to think for yourself, understand what you are doing, who you are targeting, etc..

    dont just see a big headline and shell out cash because some said this is the next big thing.
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  • Profile picture of the author snape
    You seem Indian, are you? Anyways thanks for the video, really helpful.
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    • Profile picture of the author Rezbi
      Originally Posted by snape View Post

      You seem Indian, are you? Anyways thanks for the video, really helpful.
      What gave it away?
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Rezbi View Post

        What gave it away?
        I was going to say "You seem like an idiot...are you?"
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        • Profile picture of the author Rezbi
          Originally Posted by Metronicity View Post

          I was going to say "You seem like an idiot...are you?"
          Who, moi?

          In case you're wondering: I happen to be Asian.

          So what was that about? I figure the other guy's question was outta line.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by 101millionAds View Post

            I want to add that the video comes from the owner of Copy N Profit.
            I am only passing on what i think is important information.

            Thank you for the great review of my blog that i work on 7 hours a day
            No one is questioning your work ethic, just your credibility. After the last spamfest, the Maverick Money Makers folks aren't real popular around here.

            Originally Posted by heavyjay View Post

            Unfortunately, some people would rather grind you into the dirt than offer you something constructive.
            If it was such important information, why did you feel the need to cloak the link to the video? Why not disclose that the owner is promoting a membership get-rich-quick site? Is that Aweber link concealing an affiliate link?

            heavyjay, some people would rather try to put one over than do things right. I have a sneaky hunch that the original post was simply one of those 101 Million Ads her username promises...
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            • Profile picture of the author heavyjay
              Originally Posted by JohnMcCabe View Post

              heavyjay, some people would rather try to put one over than do things right. I have a sneaky hunch that the original post was simply one of those 101 Million Ads her username promises...
              Could be, bro. I was just giving OP the benefit of the doubt.
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          • Profile picture of the author The Copy Nazi
            Banned
            Originally Posted by Rezbi View Post

            Who, moi?

            In case you're wondering: I happen to be Asian.

            So what was that about? I figure the other guy's question was outta line.
            I'm talking about the other guy you idiot.
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  • Profile picture of the author thebitbotdotcom
    Nice video. I totally agree with his reasoning about why people use Facebook and or Google.
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  • Profile picture of the author indexphp
    Yea don't advertise on Facebook guys.

    I'll buy all their traffic
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  • Profile picture of the author james.anderson
    Really nice points but I still think facebook has potential if the right kind of offers are being promoted.
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    • Profile picture of the author Jason_prz
      Originally Posted by james.anderson View Post

      Really nice points but I still think facebook has potential if the right kind of offers are being promoted.

      I agree, I know a person who has a wedding dj service and seems to make most of his revenue from FB. I wouldn't be able to give you much details but he has a lot of fans and been doing a lot of events lately.
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author Zach Booker
      Originally Posted by BIG Mike View Post

      I have to disagree, starting with his methodology. Using Alexa to prove or disprove something related to traffic is beyond stupid. And he's completely wrong in his two core assumptions.

      He says that Alexa monitors traffic for the Internet - that's completely wrong. Alexa monitors and aggregates data collected from individuals who have installed the Alexa Toolbar.

      He goes on to say that Alexa is not completely accurate, but is accurate for about the first 15K positions, which is absolutely untrue. It is in no way statistically accurate - the fact that Google is ranked number one on Alexa doesn't even require concious thought, let alone a need to collect that data to figure it out.

      And you really got to love how he came up with his comment on how, "The ratio of surfers to buyers is widely different.". He even goes on to admit he's pulling all the numbers right out of thin air to make his point.

      I also liked this comment, "People don't go on FaceBook to look at the ads". Well here's a newsflash for you - people don't go on Google or any website to look at the ads.

      People surf the net looking for things, sometimes specific things and sometimes they're fuzzy about what they're looking for. But in all cases, advertisements that are targeting what they are searching for will grab their attention, regardless of where they encounter the advertisement.

      Let me say at this point that I have not yet advertised on FaceBook and have not seen any real empirical data as to it's effectiveness. But a video on why I shouldn't advertise on there made by someone pulling statistics out of their ass is not a valid reason for avoiding them.

      Stop for a moment and think about why you advertise or promote things on certain sites. For example, using Adwords on Google you are able to leverage Google's reach by targeting people searching for specific things.

      On FaceBook, which also has an incredibly large reach, you can I believe target specific market segments. Just because they're on FaceBook doesn't mean that they aren't buyers. Not everyone searching on Google is a buyer either - just look at your CTR to figure that one out.

      Many IM'ers also use social media, as well as many focus groups or "Niche Markets" that share common interests. And FaceBook, like any social media has one major advantage over Google - it's possible for something to go widely viral and last far longer than it does in Google.

      Videos like this and the idiotic logic behind them piss me off to no end. Just looking at the first few responses is enough to know that whoever made the video is disseminating misinformation....and I can't help but wonder why.

      The worst mistake anyone in business could make is to listen to garbage like this rather than test it for themselves. That's the only way you'll know if FaceBook advertising is an effective media for your product.

      Sheesh! :rolleyes:
      This is the type of garbage that, as Mike said so well, pisses me off to no end.

      Newsflash: FaceBook is less targeted. That's why you pay less per click.

      I've never, in my years of seeing BS products/blogs, seen something so wrong. Hey guys, don't advertise on the Google content network either. People go to websites to read not to click ads so it doesn't make sense to advertise there!

      Duh.

      Zach

      P.S - Although FaceBook has recently become very picky with their approval process and their random bannings of both accounts and of individual ads by picking up something like Facebook Ad Manager you can automate most of the process of putting up ads and some will get through (randomly).

      ...I've, for the past few months, if anyone ever asked where to start with PPC I tell them Facebook.
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    • Profile picture of the author mojojuju
      Originally Posted by BIG Mike View Post

      I have to disagree, starting with his methodology. Using Alexa to prove or disprove something related to traffic is beyond stupid. And he's completely wrong in his two core assumptions.
      I agree with your disagreement.

      Alexa is irrelevant for the reasons you mentioned, and also because of the fact that Facebook uses a lot of AjAX to load content, which isn't going to register as a new page load for Alexa's recording purposes. Facebook is loading regular content as well as Advertisement content in this way that goes under the radar when it comes to web metrics.

      As far as the video, I didn't watch it. I'm not interested in information that purports to tell me what I can't do.
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    • Profile picture of the author Loren Woirhaye
      Originally Posted by BIG Mike View Post


      I also liked this comment, "People don't go on FaceBook to look at the ads". Well here's a newsflash for you - people don't go on Google or any website to look at the ads.

      People surf the net looking for things, sometimes specific things and sometimes they're fuzzy about what they're looking for. But in all cases, advertisements that are targeting what they are searching for will grab their attention, regardless of where they encounter the advertisement.

      All effective advertising is interruptive. Within an effective ad there are usually multiple
      points of interruption, too. Just watch Infomercials to see how it works. Nobody
      except us ad guys look at ads to study them. Everybody who buys from an ad
      has on some level had their attention redirected away from what they were doing
      and channeled towards a specific response.
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    • Profile picture of the author Gaurav Duggal
      Originally Posted by BIG Mike View Post

      I have to disagree, starting with his methodology. Using Alexa to prove or disprove something related to traffic is beyond stupid. And he's completely wrong in his two core assumptions.

      He says that Alexa monitors traffic for the Internet - that's completely wrong. Alexa monitors and aggregates data collected from individuals who have installed the Alexa Toolbar.

      He goes on to say that Alexa is not completely accurate, but is accurate for about the first 15K positions, which is absolutely untrue. It is in no way statistically accurate - the fact that Google is ranked number one on Alexa doesn't even require concious thought, let alone a need to collect that data to figure it out.

      And you really got to love how he came up with his comment on how, "The ratio of surfers to buyers is widely different.". He even goes on to admit he's pulling all the numbers right out of thin air to make his point.

      I also liked this comment, "People don't go on FaceBook to look at the ads". Well here's a newsflash for you - people don't go on Google or any website to look at the ads.

      People surf the net looking for things, sometimes specific things and sometimes they're fuzzy about what they're looking for. But in all cases, advertisements that are targeting what they are searching for will grab their attention, regardless of where they encounter the advertisement.

      Let me say at this point that I have not yet advertised on FaceBook and have not seen any real empirical data as to it's effectiveness. But a video on why I shouldn't advertise on there made by someone pulling statistics out of their ass is not a valid reason for avoiding them.

      Stop for a moment and think about why you advertise or promote things on certain sites. For example, using Adwords on Google you are able to leverage Google's reach by targeting people searching for specific things.

      On FaceBook, which also has an incredibly large reach, you can I believe target specific market segments. Just because they're on FaceBook doesn't mean that they aren't buyers. Not everyone searching on Google is a buyer either - just look at your CTR to figure that one out.

      Many IM'ers also use social media, as well as many focus groups or "Niche Markets" that share common interests. And FaceBook, like any social media has one major advantage over Google - it's possible for something to go widely viral and last far longer than it does in Google.

      Videos like this and the idiotic logic behind them piss me off to no end. Just looking at the first few responses is enough to know that whoever made the video is disseminating misinformation....and I can't help but wonder why.

      The worst mistake anyone in business could make is to listen to garbage like this rather than test it for themselves. That's the only way you'll know if FaceBook advertising is an effective media for your product.

      Sheesh! :rolleyes:
      I'd just like to say Thank you Mike for being a voice of reason and logic in what often turns into a sea of confusion and misinformation.

      Just to echo what you said here - there are naysayers when it comes to absolutely any type of advertising medium. What needs to be asked then is, if Facebook, or Google, or Yahoo, or PPV, and so on don't work then why the heck are people spending hundreds of thousands and even millions per day on these platforms? The fact is, with any and all advertising - especially online - its all about matching your target audience. If the audience is gamers or people wasting time, well then stick a CPA offer up there for them to do exactly that! Its not exactly rocket science. But in a way i'm glad for the naysayers because it just means less competition for those of us who want to grow and learn to expand our repetoire into new and potentially profitable avenues of advertising.
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  • Profile picture of the author angel1987
    Wait a minute, I used Facebook advertising and it worked pretty good for me. The only thing about facebook advertising is that your Ads wont even show unless you make the Cost Per Click of 0.35$ and above.
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    • Profile picture of the author The Copy Nazi
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      Originally Posted by angel1987 View Post

      Wait a minute, I used Facebook advertising and it worked pretty good for me. The only thing about facebook advertising is that your Ads wont even show unless you make the Cost Per Click of 0.35$ and above.
      Complete rubbish. My average cost per click (CPC) is $0.17 and that's skewed by bidding on some expensive keywords. But generally I'm sub $0.10 - 7/8/9 cents a click. I'm happy with that. The CTR is sometimes dismal. But when you get it right its pretty effective.
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      • Profile picture of the author MichaelHiles
        Originally Posted by Metronicity View Post

        Complete rubbish.
        Unequivocally.

        If you bid $.01, you will get impressions. It might not be a lot, but you will get rotation. Period.

        Don't believe me?

        Test it.

        That's the best way to prove something. A person can sit in front of Camtasia or hammer away all day on a forum trying to prove this or that.

        Take $20 and test a campaign doing nothing more than directing traffic to a bogus fan page for something silly.
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        • Profile picture of the author MichaelHiles
          Here's the stats for just one small offline business client from January 1 to present. This is a small company, so the budget is pretty low, but it's a very geographically and demographically targeted campaign in a single local metro area.

          On the back end, they have a final sale conversion ratio of around 18% with an average first sale of $1000 and a lifetime value per customer of $10K.

          Nope, Facebook doesn't work. People don't look at the ads or click.

          :rolleyes:
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by MichaelHiles View Post

          Unequivocally.

          If you bid $.01, you will get impressions. It might not be a lot, but you will get rotation. Period.

          Don't believe me?

          Test it.

          That's the best way to prove something. A person can sit in front of Camtasia or hammer away all day on a forum trying to prove this or that.

          Take $20 and test a campaign doing nothing more than directing traffic to a bogus fan page for something silly.
          ...I've had ads run at 1 or 2 cents but with f-all impressions. Its just like Google - you start high and lower your bid. Although sometimes that makes facebook have another look at the spot and disallow it. So generally I try to bid what I'm prepared to pay.
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  • Profile picture of the author PVReymond
    That video brings up a great point but it depends on how you approach people in sites like facebook...

    If you try to sell something you will probably get very poor results but if you offer something for free like a teleseminar or webinar covering things that people want to know about then you can achieve great results.

    Remember the 3 most important elements of advertising...

    1. Quality of your message

    2. Where you deliver your message

    3. How you deliver your message

    Thanks,
    ^PV Reymond
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  • Profile picture of the author Vlad Shelest
    Thanks for this post, it's very timely as there does seem to be a lot of talk about how huge FB has become and how it is this underutilised advertising platform that is there to be taken advantage off...

    In my very limited experience, what is being said in the video is quite true. Whilst you can target the audience to a degree, they are not there to BUY and that is a very clear distinction compared to say PPC on Google.
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  • Profile picture of the author mikemac1
    Thank you Big Mike, I can't agree with you more.

    I really don't get all this Facebook vs. Google stuff...as a marketer, this is business, I don't choose sides. I use both, market & test with both and find which one converts better then improve the one that isn't as good and make even more.
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  • Profile picture of the author LoveMoney
    Well facebook marketing isn't very effective for many products and services, but for social events, or social themed products and services, it's the bees knees!
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    • Profile picture of the author theimdude
      I just started watching the video and using Alexa ............

      Well if all this is true then why don't we all just stop advertising everywhere:rolleyes:
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    • Profile picture of the author JohnMcCabe
      I tried.

      I really tried.

      I tried to take the video seriously, but in the end it made me laugh at the clumsy attempt to pull numbers out of thin air to prove a point. That and the "I'll bet you anything" assumptions that he admits he has no idea about the accuracy of, but they help his cause so he just assumes they are facts.

      Couple that with the fact that the video appears on a site that seems to be marketing an easy-button, we do it all for you, copy and paste, monthly membership that looks like it relies on Google advertising, and this would be a full-on belly laugh.

      Except that, based on the responses just in this thread, some people are taking it seriously.

      Use your brains, people. That ball of gray mush isn't just there to keep your ears apart. Before you blindly accept something, consider the source. Is there an ulterior motive to the attack.

      Oh, and for Annette (the OP), I hope that aweber link in your post isn't a cloaked affiliate link, as that is not allowed at WF.
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  • Profile picture of the author MichaelHiles
    At present, I have around $200,000 in monthly advertising campaigns that I am managing for clients on Facebook alone - and I have done so for over 2 years. I manage the entire campaign from front to back for offline business clients and get paid on an agency basis - usually around 15% of the amount of the placement of the ad buy. Yes, I do over $300K a year personally on Facebook ad campaigns alone.

    As someone who places buys based on a bidding basis, I wholeheartedly agree. Stop putting ads on Facebook and raising the bid price to get into a visible rotation pool. It doesn't work at all. Go advertise somewhere else with less demographic targeting.











    MICHAELHILES SARCASM TRANSLATION: This video, and those who think Facebook advertising doesn't work, are full of unmitigated horse crap. It's the most demographically targeted engine of any major site because of the inherent profile nature, and if you have all your ducks in a row, people click and buy. I've bought more advertising on Facebook than many marketers will earn in a lifetime of sales, and I have a mountain of statistical data to back up everything that I say based on real world conversions... hard dollars and traffic stats. Not some drivel spew based on some theoretical nonsense with some attempt at justification from a total misinterpretation of how Alexa ranking works.
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    • Profile picture of the author Warrior Markets
      Originally Posted by MichaelHiles View Post

      I've bought more advertising on Facebook than many marketers will earn in a lifetime of sales, and I have a mountain of statistical data to back up everything that I say based on real world conversions... hard dollars and traffic stats. Not some drivel spew based on some theoretical nonsense with some attempt at justification from a total misinterpretation of how Alexa ranking works.
      Why don't you tell him what you really think?!
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  • Profile picture of the author goodewealth
    As a newbie....I think it is safe to say that some medias work best for certain things and others have to go elsewhere to get the needed traffic for other types of businesses. Remember facebook, myspace and etc started a "social arenas" I think that sometimes when people see where a large amount of people assemble they feel it is a great place to arrange what they have to sell or offer in front of those eyes. I agree and disagree. Noticing that some are experiencing rewards like the dj wedding etc above that makes sense....because you meet people in social arenas and you communicate effective this way but it all goes back to the target and what you are offering.
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    • Profile picture of the author dannicash
      Originally Posted by goodewealth View Post

      As a newbie....I think it is safe to say that some medias work best for certain things and others have to go elsewhere to get the needed traffic for other types of businesses. Remember facebook, myspace and etc started a "social arenas" I think that sometimes when people see where a large amount of people assemble they feel it is a great place to arrange what they have to sell or offer in front of those eyes. I agree and disagree. Noticing that some are experiencing rewards like the dj wedding etc above that makes sense....because you meet people in social arenas and you communicate effective this way but it all goes back to the target and what you are offering.
      Hi all! I think you are right, some medias work best for certain things...
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  • Profile picture of the author Chris Worner
    Originally Posted by 101millionAds View Post

    Please check out this video before you deside to spend money on advertising on Facebook.

    Click here and watch
    Originally Posted by aandersen View Post

    yes, he tells it like it is. nice share.

    i got sick of all that facebook is bigger than google stuff recently.
    Originally Posted by Rezbi View Post

    Very good points, and they make sense.

    I never look at ads on facebook.
    Originally Posted by magicmoola View Post

    OMG...I am so lucky that you posted this today. I was thinking to advertise my products on facebook. In fact, what he is telling was quite true, but I did not realize when someone joining facebook for playing games. This mean they won't look at the ads at all or they may skip the ads.

    Thanks.
    Originally Posted by thebitbotdotcom View Post

    Nice video. I totally agree with his reasoning about why people use Facebook and or Google.
    Originally Posted by GeorgR. View Post

    haven't watched the video, but it is clear that facebook, myspace etc. is NOT really a "buying audience".
    Originally Posted by diggitydog View Post

    Thanks for this post, it's very timely as there does seem to be a lot of talk about how huge FB has become and how it is this underutilised advertising platform that is there to be taken advantage off...

    In my very limited experience, what is being said in the video is quite true. Whilst you can target the audience to a degree, they are not there to BUY and that is a very clear distinction compared to say PPC on Google.
    Originally Posted by bmatthews View Post

    Well facebook marketing isn't very effective for many products and services, but for social events, or social themed products and services, it's the bees knees!




    Chris
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  • Profile picture of the author udeze
    I don't really use facebook that much for advertising except where it involves things like social events targeting a particular group of people, but for majority of my affiliate business, I prefer to use google adwords instead, while facebook can be very effective for some products, it doesn't work for some. The bottom line: Experiment some new things, find the one that works for you and use it
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  • Profile picture of the author mr2monster
    Comparing advertising on Facebook to advertising on Google is comparing apples and oranges. They're completely different, and basically only share the fact that you can pay per click.

    One of the most common misconceptions about Facebook advertising, and a reason why MANY people don't have any success on it is this:

    Facebook is NOT SEARCH ADVERTISING LIKE ADWORDS... IT IS DISPLAY ADVERTISING. They're different. You're not going to have ANY success on FB until you understand those differences and adjust your campaigns accordingly.


    A quick overview:
    Search advertising (Adwords) = someone searches for a term, and you qualify their interest in your product or service based on what they're telling you that they want (searching for). From a client qualification standpoint, it's fairly simple to target your market.

    Display advertising (facebook) = you have to know your demographic ahead of time. Who exactly is it that is interested in your product or service (hint, the answer is NOT everyone). What age are they? What sex are they? What is their relationship status? What time of day to they surf the internet? What TV shows do they watch? As many details as you can get.

    Then, you have to use Attention to get them to look, Interest to peak their curiosity, Desire to get them to want to click your add, Action to get them to click.

    THEN you have to transition them into a "buying" mentality... This differs from the guy searching google for "cheapest nikon camera" or whatever who you can send straight to the sales page.

    The guy in the video obviously doesn't understand display advertising and how it differs from search advertising.
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  • Profile picture of the author Tyrus Antas
    This video isn't good but the strong emotional reactions/certain words used against it are unwarranted.

    Tyrus
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    • Profile picture of the author BIG Mike
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      • Profile picture of the author Chris Worner
        Originally Posted by BIG Mike View Post

        Yes, they are - you can clearly see from the first few posts that this idiot had already convinced some people he was right. Now those folks will go to parrot what they think they heard to others and another Internet Myth is born.
        Even worse, if you visit her make money online blog, she is promoting "Maverick Money Makers" I feel sorry for any new people that visit her blog and trust her recommendations.

        Chris
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        • Profile picture of the author 101millionAds
          Originally Posted by skyfox7 View Post

          Even worse, if you visit her make money online blog, she is promoting "Maverick Money Makers" I feel sorry for any new people that visit her blog and trust her recommendations.

          Chris
          I want to add that the video comes from the owner of Copy N Profit.
          I am only passing on what i think is important information.

          Thank you for the great review of my blog that i work on 7 hours a day
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          • Profile picture of the author KenThompson
            Originally Posted by 101millionAds View Post

            Thank you for the great review of my blog that i work on 7 hours a day
            There's a lot I could say.

            Why are you mad?

            Yes, it's to your credit that you're motivated and focused to spend 7 hrs a
            day on your blog. You're also fortunate as hell to have the opportunity to do
            that.

            So, possibly hypothetical scenario...

            You may not be passing along the best info you could be. And maybe it really is
            a waste of your time. But if you think about other things, if you've wasted time
            with the wrong info, you did not waste your time with what you were doing. Ok?

            And as a marketer, wouldn't you want feedback that could possibly prevent you
            from continuing to pass along something that may not be a good idea to promote?

            You posted what you did, and you're getting pretty good feedback about it.

            You can learn from it, or not. Succeed, or not.

            You even have the distinction of drawing the feedback from Jonathan Mizel. There
            are lots of successful marketers here, and some have posted in your thread.

            But if you do not know who Jonathan Mizel is... go to Google and find out.

            You can get mad if you want, even stay mad as well. It's up to you. Or...

            you can decide to learn from all the feedback offered here. And it's free. You have no
            idea how fortunate you are.
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          • Profile picture of the author heavyjay
            Originally Posted by 101millionAds View Post

            I want to add that the video comes from the owner of Copy N Profit.
            I am only passing on what i think is important information.

            Thank you for the great review of my blog that i work on 7 hours a day
            Unfortunately, some people would rather grind you into the dirt than offer you something constructive.
            Signature
            My New Blog - isn't much on it and your critique is more than welcome!
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    • Profile picture of the author Istvan Horvath
      Originally Posted by Tyrus Antas View Post

      This video isn't good but the strong emotional reactions/certain words used against it are unwarranted.

      Tyrus
      Now what? Are you the "politically correct police" around here?

      If something is BS it must be called BS. Otherwise all the newbies will fall for it. I would have even stronger words for it... but there are forum rules

      EDIT. BIG Mike was faster...
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  • Profile picture of the author jstover77
    Banned
    I couldn't agree with Big Mike more. I have had stuff that has done really well, some average, and some straight duds with Facebook advertising. It is all about testing it for yourself, and finding what is profitable, just as you would do with Google PPC.

    You have to love Internet gospel.
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  • Profile picture of the author Raja Kamil
    advertise on facebook = advertise on social media
    advertise on social media = make your ads go viral

    it's not what is working or not, but it is how you make it work
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  • Profile picture of the author MisterMunch
    It is false to say that you should stay away from facebook because they have less traffic than google. The video creator also did not do this, but told us to think twice before buying a facebook cource.

    Still facebook traffic is way lower than google. While your facebook ads is only available on facebook.com, your google ads can be avaiable on google.com, google.co.uk, google.es, google.no, google.nl etc

    In other words, if you combined the google international traffic (only including their search engine and not youtube etc) that is available through AdWords, you will reach a lot more people than on facebook.

    I thought the video had some great points. High quality.
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    • Profile picture of the author Chris Worner
      Originally Posted by MisterMunch View Post

      It is false to say that you should stay away from facebook because they have less traffic than google. The video creator also did not do this, but told us to think twice before buying a facebook cource.

      Still facebook traffic is way lower than google. While your facebook ads is only available on facebook.com, your google ads can be avaiable on google.com, google.co.uk, google.es, google.no, google.nl etc

      In other words, if you combined the google international traffic (only including their search engine and not youtube etc) that is available through AdWords, you will reach a lot more people than on facebook.

      I thought the video had some great points. High quality.
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      • Profile picture of the author MisterMunch
        Originally Posted by skyfox7 View Post

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        • Profile picture of the author Chris Worner
          Originally Posted by MisterMunch View Post

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          • Profile picture of the author Przemek Bloniarz
            haha guys you are great

            I'm just starting out with facebook but I see a big potential in it, if you have any tips for facebook beginners, please share! Although the thread starts with a BS video it still can be useful.
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    • Profile picture of the author Nick Brighton
      damn deleted my own post
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  • Profile picture of the author zoobie
    Many IM'ers also use social media, as well as many focus groups or "Niche Markets" that share common interests. And FaceBook, like any social media has one major advantage over Google - it's possible for something to go widely viral and last far longer than it does in Google.
    I agree with this. you have to test what works and what doesn't. If a site got traffic, there are potential for your business. If it doesn't work for you, doesn't mean it won't work for others.

    It's true many users on Facebook are of entertainment purposes but if you can connect with them with some thing interesting than you will get large attention..

    That's what this social media is about...

    So I would disagree what you said in the video.
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  • Profile picture of the author Money on the Side
    I've had a bit of luck on Facebook, but nowhere near that of Adwords. My success has been CPA on online games, targeting age 13-17 as well as some relevant holiday promotions (flowers on Valentines, costumes at Halloween, etc).
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  • Profile picture of the author Jonathan Mizel
    Good God, what a load of crap! A bunch of people who have never advertised on Facebook giving opinions about it.

    I could give a rat's ass about Alexa or how many unique visitors a site gets after a certain point, FB is huge. What I care about is... can I profitably advertise?

    I've run tens of millions of impressions, received almost 50,000 clicks, and generated tens of thousands of dollars from my FB advertising. If you want to test them, it takes all of a few minutes and a few bucks and is pretty damn easy. In the time it takes you to make a wall post (or a Warrior forum post), you can have a real ad up a running, and see for yourself.

    Stop pontificating and start testing (and stop giving advice on things you have no experience with).

    Jonathan
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    • Profile picture of the author Geoffrey Freedom
      FB is a finicky thing. I've had luck with one campaign that made me about a grand/week with a $75 a day budget(also it was a straight affiliate link,no LP). FB is completely random on what they approve and disapprove(just adding new relevant like/interests got an ad nixed). It's great for testing markets out especially without a product( just use a CLickbank Aff. link and if that sells make your own product in that niche). If we all belived every video we watched we would be advertising with pigeons by now. My two cents.
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Geoffrey Freedom View Post

        FB is a finicky thing. I've had luck with one campaign that made me about a grand/week with a $75 a day budget(also it was a straight affiliate link,no LP). FB is completely random on what they approve and disapprove(just adding new relevant like/interests got an ad nixed). It's great for testing markets out especially without a product( just use a CLickbank Aff. link and if that sells make your own product in that niche). If we all belived every video we watched we would be advertising with pigeons by now. My two cents.
        Yep...I was running a successful campaign direct-linking to a Clickbank page. Ran it for week or so then changed the ad slightly. Disapproved. Its like they have a bot running sometimes for the ad approval and other times its reviewed by a human bean. As you say - completely random.

        BTW wish I had two cents for everyone of you guys that says "just my two cents".
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  • Profile picture of the author JF911
    Facebook Ads are working just fine for me, then again, I'm not trying to sell them anything, I'm just trying to get them to perform a specific action

    As for anyone that put's any credibility in Alexa, you need to re-think how you evaluate sites.

    Bottom line, test, test and test some more...
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  • Profile picture of the author sdentrepreneur
    I use both Facebook as well as Google, Bing and Yahoo. They all can work if used properly.
    I totally agree with Big Mike, too many people looking for the quick fix or golden egg. You just need to test things for yourself, educate yourself on how to market on these as well.
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  • Profile picture of the author Daniel Deegan
    The author of the video made him self look a bit naive...

    "Interruption Marketing"...look it up.

    Sad to see how easy it is for some folks to buy into sh*t so fast.
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  • Profile picture of the author webinsiders
    Some good insights, and very true. The reach and the reason people visit Google is more important than Facebook. I never click Facebook ads, and ignore everything on that right side of the screen. Then again, I don't click Google ads either.. but I would be more inclined to click a sponsored Google link in a search result to BUY a product or at least consider purchasing something from a company or service, rather than on Facebook where my mindset is not to purchase anything but to connect with my friends for free.

    Also, if you are going to buy ads on Facebook, buy them on the Game networks, the networks that have ads rotating in the apps and the games. They are cheaper and get better response because they are harder to ignore.
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  • I cant believe so many people will watch one video and decide not to advertise with Facebook. Have you ever thought that maybe they know facebook rocks, and want as many people as possible to stay away to keep the bids low.

    Stop making decisions on what people say. Test it out for yourself before you decide not to do something. You possibly cost yourself thousands in profits by not trying facebook.

    Do not try pushing ebooks. You will probably fail. Promote CPA offers like dating, insurance, things like that. Search the web for $100 coupons before opening your account. That way you can play for free to get your legs.

    The targeting is amazing! There is no other platform like it. Bid CPM, and work on optimizing your ads. Get rid of your underperforming ads. Your CTR will go and your bids will go down.

    Oh and.... Ignore that video.
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    • Profile picture of the author Rezbi
      Originally Posted by Charles Montgomery View Post

      I cant believe so many people will watch one video and decide not to advertise with Facebook. Have you ever thought that maybe they know facebook rocks, and want as many people as possible to stay away to keep the bids low.

      Stop making decisions on what people say. Test it out for yourself before you decide not to do something. You possibly cost yourself thousands in profits by not trying facebook.

      Do not try pushing ebooks. You will probably fail. Promote CPA offers like dating, insurance, things like that. Search the web for $100 coupons before opening your account. That way you can play for free to get your legs.

      The targeting is amazing! There is no other platform like it. Bid CPM, and work on optimizing your ads. Get rid of your underperforming ads. Your CTR will go and your bids will go down.

      Oh and.... Ignore that video.
      These are also good points.

      However, there's nothing wrong with agreeing with what someone says as long as you don't take it as gospel. I know I'd be an idiot do that, just as I'd be an idiot to accept what you said here:

      Oh and.... Ignore that video.
      I thought he made some good points, as you have, but I wouldn't leave it at that and abandon facebook just on what he said. Nor would I completely ignore his video just because you say so.

      If and when the time comes for me to make use of facebook, I will, as you say, test.
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      • Originally Posted by Rezbi View Post


        If and when the time comes for me to make use of facebook, I will, as you say, test.
        Just so you know, you can get a $100 coupon for new facebook accounts. Just google it. And, you can buy $50 coupons for $5 around the internet. That is how I got started. My first $400 was all...FREE! That is how you test
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        • Profile picture of the author Rezbi
          Originally Posted by Charles Montgomery View Post

          Just so you know, you can get a $100 coupon for new facebook accounts. Just google it. And, you can buy $50 coupons for $5 around the internet. That is how I got started. My first $400 was all...FREE! That is how you test
          Thanks. I'll keep that in mind.
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  • Profile picture of the author Chris Worner
    Mr McCabe is correct,

    I am questioning your credibility, the homepage of your blog alone is littered with links to "Maverick Money Makers" as well as numerous other make money online products that make ridiculous unverifiable claims which violate the new FTC laws, I am quite certain you have never tested any of these products.


    Chris
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  • Profile picture of the author Chris Worner
    Originally Posted by graemewallis View Post

    Great video. Thanks for sharing.
    You didn't read the thread did you?

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