Newbie question - Aff sales vs WSO vs JV for new product?

I'll be the first to admit I absolutely suck at marketing, hence this post, a question to the more seasoned marketers/product launch guru's out there.

My last product did well in that I made a fair bit of cash from it, but it never made a splash initially, with hundreds of orders at launch because my marketing was terrible. Sales have trickled in regularly, though, mostly from search engine traffic and referrals.

I'm in a bit of a quandary at the moment in that I've created a new software product, and I'd like to effectively get it out there more initially (remember, my marketing skills are that of a programmer).

My thoughts have been that I can approach the initial launch three ways, each of which I can achieve technically fairly easily.

1. There's an affiliate system ready to go. All it needs is affiliates to promote it.
2. The software could appeal to a large segment of online newbies, so I could offer it as a WSO.
3. Once again, the software lends itself to someone creating an info product in the niche, so I could maybe look for a JV partner with a list. (My list is for a totally different market, so using it would probably not get too many sales, sadly)

My question is which avenue would you recommend to maximise sales in the short term (I believe the residual sales will still come in via the same sources the first product did).

Your thoughts/suggestions for a newbie?

Thanks,

Will.