The reasons are obvious as to the reasons behind this, but the underlying questions loom for most...HOW? Doing WHAT?
To some the thought of building a real business is overwhelming. Although the process itself is rather simple, knowing what kind of business can be downright terrifying.
"What if I spend tons of time building the wrong business?", "What if I spend all kinds of time and it fails?", are questions I know I asked myself.
Heck, I got to the point where I would consistantly talk myself out of an idea because I was afraid to waste my time on something that I couldn't properly guarantee would work. So I did nothing.
The fear of not knowing what to pick for a business was causing me to not do anything. I knew the HOW, but not the WHAT. I spun my virtual wheels for months on end.
In the end, my business picked me. We have all heard of the "do what you enjoy" mantra, and its true. I used to sit down and write down what I enjoyed, it just took me forever to piece my notes together to find the right thing.
In the end it comes down to passion. I tried tons of strategies, I learned as much as I could about everything so I had the confidence to start a business about whatever I wanted. Although this added to my dilema, it also opened up my options.
In the end, my business found me. Everyone stresses the business building aspect of IM, and I could not agree more, but not many talk about the process.
Looking for ways to make $$ is great, and I actually encourage people that have yet to make $$ online to go out and try multiple strategies as you will learn quickly. But short term success should be the fuel you need to begin building a business, otherwise you will be a pinball bouncing from one thing to another and ultimately be selling yourselves short.
Only you can tell you what your business will be. Once you have a strong educational base of the basics, ultimately your own twist on things combined with what YOU are passionate about will be the answer.
The next big system is not YOUR business, but just a strategy you might employ to help you grow your business. If you are buying anything and everything looking for a business, you will be dissapointed. If you buy something to learn and help grow your business, then it will be worth while.
My point is this, the "build a BUSINESS" phrase is dead on, but no one but you can determine what that business is...and you wont find that answer in any report...you will only find strategies to grow your business and the education to take it to the next level.
This is just an opinion, and I reserve the right to be wrong. Plus I just woke up and had to download some thoughts before my head explodes.(lol)