Product Launches in non-im niches, do they work?

Why do you think it wouldn't work? Regardless of peoples hobbies, we are all drawn into excitement. And if you have a magic bullet product for dog training - there's no reason why it wouldn't.

(If you've ever gone through the Mass Control product, you'll notice most of the examples Frank gives are unrelated to IM)

I can't see why it wouldn't work. In fact surely it's more likely to work in a non-IM niche because in the IM niche we've all learned to be suspicious of the hyped up product launches!

They work like a charm. Even better.

Frank Kern helped with the launch of one of Neil Strauss's dating
coaching and DVD. Also David de Angelo (aka Eben Pagan) is active
in this niche.

Forex is also a niche with a lot of well known product launches.

And there are many ... many more examples of product launches
happening all around in all niches. You have to be involved in those
niches to notice them though.

Gabriel

Good news :
There are WAY more launches happening outside the IM niche than there are inside it.

Product launches work GREAT in niches. In fact, they're easier to do in niches than in IM or Forex or super-competitive niches like that.

And they definitely work in the dog training niche.


- Jeff

Absolutely, I've been part of and the originator of launches in niches outside of IM that have totally rocked it!

I've found building up anticipation and using the usual launch strategies will always be better than not.

Not only yes, but HELL YES.

The IM/MMO market is probably far more jaded, cynical, and burned out on the usual routine of product launches - whereas non-marketing related niches are wide open territory without the baggage.

It's more work to identify and secure JV partners that may not be privvy to the marketing methods. I probably spend more time in educational discussions with site and list owners in other markets. But the customer base is far less resistant, so it's worth the effort after the fact.

I'm part of the AGREEING side and absolutely, I recommend you push through your product launches but just make sure you cover targeted keywords that'll have enough or even better demand for your market so you'll be able to generate results easier in the process. Just continue split testing and everything will work well.

It's harder to find JV partners. People in the IM niche are more accessible due to everyone and their mother having some sort of IM list on the various forums.

Of course they work. Look at the Movie business or Music business. Every Friday is a LAUNCH of a new set of movies. When do they do the best the first weekend. Same thing with Music week its released big sales then falls off some. Some more then others.

Launches work in IPAD, Iphone, Xbox, playstation, etc.. Etc... Grand openings of stores those are basically launches.

i've made half a million dollars in sales in non-IM niches like dating.so yes, it works

They work for sure. Product launches always work on manipulating human emotions, and whatever the niche is, as long as human emotions are involved (which is always the case), the launch technique will be surely working. Period

I know that best converting and really working niche are these related to money making and adult websites. I can guarantee you that you can make a lot of money on both.

PLF seriously changed my perspective on marketing. Made me understand conversion on a level where you guys cant even compete with me. Get it if you can

Hi Ruchi,

I guess everyone here is right about human nature. Whenever there's a problem that a group of people are having and they're eager to solve it - you have your target market regardless the niche!

However, I think the conversion rates and profit potential varies among the niches. If your customer expects to make money using your product, you can naturally price it higher. I don't think you can put a dog training course in the same category as an IM related video course. Unless you're Cesar Millan, of course! :-)

I'm selling an English fluency improving video course. My target market is very clearly defined but the conversion rates just aren't as good as in another niche where I'm selling a video course related to money making.

I suppose that's just the way it is - when people expect make plenty of money, they're much more likely to part with loads of money...;-)

Regards,

Robby

My own experience outside the IM niche is that these webmasters, bloggers and list owners *may* not be as "marketing savvy" as the Im crowd. Sure, there are exceptions, but in many niches that I am in, the dominant players are really just passionate hobbyists rather than business people and so talk of joint ventures, presells, upsells, downsells, conversion rates and so on may turn them off. My own experience is non-IM launches can work very well but you often need to town down the hardsell elements for potential affiliates if they are to be interested.

All the best,
Richard

I don't think they work outside of internet marketing...

(posted from my iPad)

J/K

Hey Ruchi- I know you mentioned something about this before and I think with my new product that I will be completing soon, I am going to try a launch. The more I think about it the more I think it would work like a charm in the dog niche.

Sorry for the newbie question. What does IM mean?

so how does one launch a non IM product? for example if i had a dog training course how would i go about making a launch? sorry if this seems stupid but id love to see a real example of a non IM related product launch ?

Hey guys, thanks for all the responses (and a special thanks to Jeff Walker for responding in this, is that great customer service or what!). I get the idea of creating a anticipation, but I can't see it having the same affect with with all the JV partners with lists promoting it


@Steve if you do a product launch, I'll be happy to promote you, looking forward to seeing your bonuses, let me know when you've come up with a pricing point

I think your question is kind of ironic (no sarcasm intended ...)

Question #1:
Have you ever heard of "Dean Rankin"? If you're in the dog training niche, I am guessing you have.

Question #2:
Have you ever heard of "Frank Kern"? If you're interested in doing product launches, I'm guessing you have. That's what his "Mass Control 1.0, 2.0, etc." products are all about (or at least a big part of them.)

Among other things, Frank Kern is one of Jeff Walker's original, and most successful, students/clients (according to my understanding.) Jeff Walker is pretty much credited with literally inventing the concept of online product launches (i.e. Jeff's flagship product called Product Launch Formula 1.0, 2.0, 2.2, etc.)

Question #3:
Did you know that "Dean Rankin" is none other than (drumroll...) Frank Kern? (Since this "secret" has been published here at WF and elsewhere before, I assume Frank wouldn't mind people discussing it here. Frank: If that's a problem, let me know and I will promptly delete my post and ban myself from WF for a week...)

I was not following any of Frank's material when he was marketing his Dean Rankin products, and I don't know for a fact that he did "launches" i.e. "Jeff Walker PLF/Frank Kern MC" style launches, to promote those products, but given what I know about Frank Kern and everything he teaches about IM, I would be highly surprised if he didn't.

I also know that when he sold his dog training business (i.e. websites and products by him in that niche) it was producing somewhere around 5 million a year in revenue. My source? His "Core Influence" seminar. (http://bit.ly/adZNnl grabbed the shortened link from my twitter page...)

Anyway, many Warriors will undoubtedly know this stuff already, and maybe you do too. If not, I thought it may give you more confidence about launching in that niche.

As other's have posted, and as Jeff Walker and others teach, sometimes IM style launches work *better* in non IM niches, because people outside of IM are less familiar (and jaded) with the marketing techniques that are embedded in launches.

Of course, the only way you'll ever know is if you try it .

Just my 2 cents. Best of luck!

P.S. Uh, I didn't realize the Godfather of the Launch himself already chimed in on this thread...otherwise, my post would have gone something like "Yeah, what Jeff said...!"

People are living boring lives.

They wake up bored, goes to their boring jobs, get back from work bored and sit down to watch boring tv shows and the circle repeats again and again.

A product launch is the best way to create excitement in their life.
So if you can create excitement with your launch and you have the right product and offer, you are on your way of an easy five-figure launch.

Daniel.

Product launches work in any niche if you have the right product and an audience to see your offer. Dog training is a huge niche and they are always looking for good info. Just take a look in click bank. GO FOR IT!!!

I agree with Dennis. If you got the product, and you got your audience, and you got your keywords, done your homework, it works anywhere!

Hi ruch
It works in every niche. People love the latest info.
If you can market "New Breakthrough's" "Latest Info" etc
people will lap it up.

Just think of all of your competition selling the 'old fashioned' way
you are now new, exciting and relevant.

Go For It!!

1) Launching a product will make you an instant 'guru' in your industry if you can create enough buzz around it.
2) It will propel your business with traffic for days and months after your launch.

It's especially true if your market is not used to product launches.

If you can create enough buzz, people will talk about it on forums, blogs, via email, on facebook, etc. You will get a ton of links posted everywhere pointing to your website. You will grow your list extremely fast even if you don't have any JV.

I got around 2400 opt-ins during my pre-launch sequence from my first launch (in a tiny specific niche) all that while I was working on the creation of my product. (working on the second launch as we talk)

2400 isn't a huge number if you compare it to the IM marketing field but this was life changing for me...

-> 11% of this list bought my infoproduct during my 7-day launch sequence.

... Life changing.

It depends on how good your potential JV partners are with sales, and if they want to help you.

Yes, they do.

-Shaun

P.S I didn't read the replies.