Some very clever Product Lauch Advice from a very clever bald man...

by Simo

Posted: 14 years ago 14 replies

INTERNET MARKETING

A "case study" of Apple's Ipad Launch, from Mr Godin's Blog

Seth's Blog: Secrets of the biggest selling launch ever

What I like especially is the advice about not worrying about having a big launch day. Running a successful IM business is a process. Not an event

(EDIT* Never-the-less it is crucial to plan and execute a product launch - just remember that the business still needs love after Launch day)

Happy reading

PS What the heck is a Product Lauch?? (Spot my typo in the thread title

)

#advice #bald #clever #lauch #man #product

R Hagel 14 years ago

Re: Some very clever Product Lauch Advice from a very clever bald man...

I thought your post was going to be about Thomas Belknap.

Originally Posted by Simo

What I like especially is the advice about not worrying about having a big launch day. Running a successful IM business is a process. Not an event

On the other hand, he took the time to dissect the launch and share it with others. If it's important enough for him to analyze and blog about it, he probably ranks it as a fairly important thing to do.

He makes a lot of good points. Instead of "iPad" and "Apple," substitute the later Harry Potter books and J.K. Rowling... and you'll see his most of his points work across products and niches.

***

And just an aside...

Look at his blogging strategy of grabbing onto the coattails of some big news. That's a smart thing to do in and of itself. Had he dissected Mattel's latest Barbie launch, I bet you wouldn't have posted about it here.

cheers,
Becky
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- Bill Farnham 14 years ago
  
  Originally Posted by R Hagel
  
  I thought your post was going to be about Thomas Belknap.
  
  Becky, the subject line said "very clever", not devious.
  
  There's a difference, you know.
  
  ~Bill
  
  PS. I had the same thought myself...
  
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  Tom B Banned 14 years ago
  
  Originally Posted by Bill Farnham
  
  Becky, the subject line said "very clever", not devious.
  
  There's a difference, you know.
  
  ~Bill
  
  PS. I had the same thought myself...
  
  Devious ---> very clever
  
  Tomato ---> tomato
  
  Thanks
  
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  Dennis Gaskill 14 years ago
  
  Originally Posted by Thomas Belknap
  
  Tomato ---> tomato
  
  What a coincidence, I just had tomato soup for launch today.
  
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  Just when you think you've got it all figured out, someone changes the rules.
  
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- Tom B Banned 14 years ago
  
  Originally Posted by R Hagel
  
  I thought your post was going to be about Thomas Belknap.
  
  cheers,
  Becky
  
  Seth is trying to capitalize on my popularity.
  
  Thanks
  
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MichaelHiles 14 years ago

Seth simply rocks. He's easily one of the top business analyst/authors on my personal list...

... although you will find a very mixed reaction to him at Warrior Forum because of the spamtastic lemmings who hate him over his lockdown of Squidoo over trash lenses and garbage, nonsensical content that adds no value and functions solely as a Google magnet to (mis)direct people to some cheese puff Clickbank trinket.
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10XTS... I got your digital strategy right here...
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Simo 14 years ago

@ Becky - A very valid point you make. It is important to plan and execute a launch well. No bones about it. I was being too flippant with my previous comment. Thanks for your input and pointing that out to readers.
Despite saying I would use barbie... I probably would not have commented!! lol ( also great call about what Seth comments on. Its news-grabbing content in itself.) Cheers, Andrew

@Michael - Agreed. Seth is compulsory reading. Thanks for the comments. I concur!
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Power and Wealth 14 years ago

Did someone say product lunch? I'll take one.
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Michael Truong 14 years ago

Some pretty cool nuggets of info in there.

I'll be using our very own WF blog feature for my own future product launches. I've never bothered with any product launches before... I'll usually just let the adcopy speak for itself. I wonder what sort of difference Seth's tips will make. Time to give it a shot me thinks.

Thanks for posting and giving me some insight.
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Simo 14 years ago

@Michael - No worries at all. I'm pleased it has been useful to you
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bgmacaw 14 years ago

Originally Posted by Simo

Seth's Blog: Secrets of the biggest selling launch ever

Gotta love that crunchy new age 'tribe' granola coating on ideas that P.T. Barnum described over 100 years ago.
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Simo 14 years ago

@ thomas belknap

I thought it could be:

bald ---> very clever
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Troy_Phillips 14 years ago

In my neck of the woods we call them maters . Admittedly when I do get up around town I say tomater
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Simo 14 years ago

@bgmacaw - Thanks for dropping that link to P.T Barnum. Another very clever man... was he bald??

Cheers,

Simo
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